Description of Multiple Interactive Digital Products Currently offered at Clear Channel Jacksonville, FL.

1. Clear Channel Digital –
“Client BenefitsDepartment”
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2. Clear Channel Digital –“Client BenefitsDepartment”
Types of product Description Business/Client Benefit
•Listeners are able to •Internet radio is the “soundtrack” for online shopping. As people
hear your commercials move from their cars to their offices, they bring their favorite radio
Online through the streaming station with them and your advertising can follow! The “at work”
Streaming radio player while listening audience is a premium audience. They listen longer, they
(Click here for example)
working at their desk or are more upscale and tend to buy more… No other medium can reach
surfing the web them as effectively at work and for such a low cost as radio streaming!
•These ads accompany •When listeners hear a client’s ad, they also see a banner ad on the
streaming commercials, streaming player simultaneously! Syncing the two elements makes it
Companion
adding a visual aid to the faster and easier for potential customers to find your business. No
Ads streaming element more trying to remember the web address you just heard on the
(Click here for example)
commercial...just point and click on banner ad that is shown during the
spot. It gets the listener right to you!
•A virtual client billboard •Banner ads allow listeners to receive the information they want on a
Banner ads on station websites that client “on demand” simply by clicking the ad and going to that client’s
(diff. sizes) listeners can click website or Facebook page. Want to build website traffic? Use Clear
(Click Here for Example)
through to client Channel and have a creative banner work for you!
websites
•A unique station and •Mobile Marketing drives traffic to your business/website by creating a
Mobile client partnership, that “Client-Specific” Database. Listeners communicate back and forth with
offers listeners an offers, information, and upcoming events! Texting provides clients a
Marketing
(texting campaigns) interactive way to direct opportunity to tap into the fast moving listener’s lifestyle like no
(Click Here for Example) connect on the go, other medium! (Fact: The open rate for a text message is 98% versus email at
anywhere! 21% - www.mobilemarketing.com)
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3. Clear Channel Digital –“Client BenefitsDepartment”
Continued
Types of Business/Client Benefit
product Description
Pre-roll •A :15 non-cancellable video •Video pre-rolls allow a customer to promote their product or service to
advertisement that plays a listening audience that is already eager to hear their favorite radio
video before each streaming, on- station. The non-cancellable element ensures client exposure before
(Click Here for
Example) demand session the stream begins, and ensures that client has 100% share of voice.
•An interactive way for •Listeners are directed to our websites to play a specific online trivia
listeners to have fun and game (for example). Listeners will have fun as they are engaged in the
Digital gain offers or coupons from trivia contest, and will be encouraged to provide personal data and
Portals your business around answer a customized qualitative question—instant leads for the client.
(Click Here for
Example) specific times of the year. At the end of the game, they have entered to win a grand prize or have
given a special coupon offered by the client (i.e. $50 off your next
diamond purchase at “Shiny Diamonds”)
•Floating Media Ads are the
Floating •Already over 50 Custom Built Floating Media Ads ready to create
hottest Digital Product in
maximum exposure for your brand by having a specific “Floating Ad”
Media 2011! With more
about your business (with link), while Taking over the station’s “Home
Ads impressions, click thrus, and
Page” for 24 FULL hours! Invite online visitors to click on your link to
(Click Here for successes each week, jump
Example) develop leads, extended branding, and higher sales!.
start your website traffic by
using one of our customized
Floating Media Ads today! CLICK HERE TO SEE THE CC-JAX DIGITAL PORTAL FOR
LIVE EXAMPLES!
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