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Stepping out …
of your marketing
COMFORT ZONE




               by Wayne Caswell
              Modern Health Talk
COMFORT ZONE
Safe            Familiar

Secure         Predictable
         Competent
CHALLENGE ZONE

  Risky                               Fulfilling



Unknown                               Confidence

                       Retreat
    Unexpected                   Limitless

                 Breakthrough
DANGER ZONE
Significant                 Overwhelming
and Real                            Odds
Risk




Against
Daunting
Opposition
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Governor        All 9 Justices
      $34 Billion
Lt. Governor   All but 5 Reps
Like Nemo, I gained
confidence and
skills, but …




     … I’m still in & out of my
       COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
300+ RESOURCE LINKS
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
BLOG
Key Word Search
Stepping Out of Your COMFORT ZONE
K E Y WO R D S




CO M M E N T S
Social Media
My Articles
Stepping Out of Your COMFORT ZONE
Newsletter
58,804 members




                        But LinkedIn is
                        a Professional
                        audience, not
                        My audience.
Wow!
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
Stepping Out of Your COMFORT ZONE
ACCESSIBLE DESIGN
 Stair Lifts & Pool Lifts
UNIVERSAL DESIGN
 Zero-Step Entry for:
  • Rolling Suitcases,
  • Baby Strollers,
  • Dollies … and
  • Wheelchairs




Accessible entry
KITCHEN DESIGN
• Pull-outs
• Knee Space
• Lever Handles
KITCHEN DESIGN
  • Adjustable Counter
Mobility – ability to move in and around the kitchen, gross/fine motor skills

    Height
  • Motion-activated Soap
    Dispensers
  • Self-stirring Pots
  • Mirrors to see in Pots
BATHROOM DESIGN


            Grab        Zero-Step Shower
            Bar
                        with Grab Bars, Seat and
                         Handheld Showerhead
                                                    Lever
                                                   Handle
       Lever
      Handles




    Knee Space
                   Secured Rug
Old for a Day?



MIT’s AGNES
 (Age Gain Now Empathy
          Suit)
   simulates being 74,
promotes Universal Design
Home Control & Automation




Multi-Light Dimmer         wireless
                           remote
                                                 Programmable Thermostat




                             Wireless Motion &             Magnetic contact
             Fish Feeder     Occupancy Sensor                  sensor
Smartphones & Tablets
 as Health Gateways       High-tech Toilets




                and Much More
THANK YOU
 Wayne Caswell

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Stepping Out of Your COMFORT ZONE

Notas del editor

  1. 20-30 min(10-20 slides) – Thank LAUREN for inviting me and choosing the topic – because I too have become too Complacent and Comfortable and needed a boost to encourage more Risk Taking.“One of the greatest diseases of the human race is doubt and fear.”
  2. Taking on GoliathRemember the Fish Net?
  3. InfoGraphic – Assisted Living vs. Nursing Home
  4. But LinkedIn is a Professional tool, and discussions don’t include my audience.
  5. The biggest obstacles to designing anaccessible kitchen are access to sinks, cabinets, countertops and appliances which are usually not usable for people who are sitting or in a wheelchair.The Oxo container with zip ties as the “handle”, crock pots, electric griddles, rice cookers, the blender that heats to soup, smoothie blenders that blend right into the travel mug so no pouring needed. self-stirring pots that can sauté, sear, braise, boil or simmer while automatically stirring ingredients; motion-activated soap dispensers that dispense soap with a wave of the hand (Simple Human); motorized wall cabinets that lower to the front edge of the countertop (Granberg Interior AB); or a blender that cooks soup (Cuisinart).Here are some other solutions: One-Handed Rolling PinUsing a rolling pin one-handed is tricky at best. You can make your own one-handed rolling pins relatively easily.Using SteamersUse a "Marguerite" (steamer) to cook vegetables. Most steamers are easier to lift than the whole pot, especially if the pot is full of water.Measuring CupsUse exact sizes measuring cups instead of the multi-purpose measuring jugs.Pot HoldersIf your pot only has one handle, you can use a camping pot holder to lift pots with both the pot handle and the camping handle.Mirrors to See in PotsIf you are a wheelchair user, you can use a shaving mirror with goose neck angled above the stove in order to see in the pots on the stove.Multiple Cutting BoardsKeep several cutting boards. It may be easier to change cutting boards than clean one up while in the middle of cooking a meal.Tap ExtensionsInstall a hose attachment on your faucet to fill pots directly on the counter rather than to have to lift a full pot out of the sink.Pull-Out ShelvesIt can be difficult to reach the back of shelves. Installing pull-out shelves for your cupboards will make it easier for you to reach areas that may be otherwise difficult to reach. Plastic Cups for Stored IngredientsGet plastic measuring cups that you keep in your dry ingredients containers. Electric Can OpenersYou may find a hand held electric can opener easier to use than one that resides on the counter top. Pot StabiliserUse a pot stabilizer if you’re cooking on the stove. It will hold the handle steady so you don’t get the content of your pot in your lap when you stir.Rubber MatsYou can find non-skid rubber mats or double-sided suction cups to place under bowls or cutting boards to prevent them from sliding around when you use them.