Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 1 of Developer Marketing Relations.

1.
Accelerate
Your
Developer
Relations
Program
Series
By:
Wayne
Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

2. ¡ Developers
are
your
professional-­‐friends
§ Set
a
goal
to
meet
x#
at
each
event
§ Note
at
least
2
things
about
each
person.
Spend
5
–
10
minutes
per
person
§ Share
your
card
and
move
on.
Be
sure
to
shoot
them
a
note
within
24
hours
§
Ask
if
it
is
okay
to
add
to
your
distribution
list
§ Drop
them
a
friendly
note
and
thank
them
for
their
time
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

3. ¡ What
makes
your
product
faster
and
better?
¡ How
easy
is
it
to
integrate?
¡ Signup
time
required
§ Average
time?
¡ What
is
the
basic
technical
knowledge
required?
¡ Why
should
I
care?
§ Communicate
in
10-­‐15
seconds
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

4. ¡ Refine
your
pitch
and
get
feedback!
§ Does
it
sound
too
much
like
“You”
focused?
¡ Story
time
§ Tell
Them
§ Tell
Them
What
You
Told
Them
§ Tell
Them
Again!
¡ Go
for
the
win
–
ask
them
to
signup
right
now
¡ Follow
up
on
experience
and
collect
feedback
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

5. ¡ Create
different
pitches
for
different
personas:
§ Developers
§ Marketers
§ Product
Managers
§ Executives
§ The
Media
¡ Provide
the
right
collateral
and
call-­‐to-­‐
action
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

6. ¡ Go
after
friends
of
friends
¡ Ask
friends
or
the
organize
to
introduce
you
to
key
people
that
might
find
your
service
useful
§ Companies
§ Decision
makers
§ developers
¡ Be
sure
to
thank
your
friend
or
point-­‐of-­‐
contact!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

7. ¡ Spend
at
least
5%
of
time
helping
others
§ Build
relationships
¡ Brainstorm
with
other
evangelist
or
community
managers
§ Be
friend
and
ask
them
¡ Re-­‐invest
in
the
community
§ Sponsor
events
§ Give
away
good
prizes
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

8. ¡ They
are
your
elites
§ Likes
you
and
your
services
§ Will
defend
and
advocate
for
your
product
§ Has
you
on
speed
dial
¡ Share
news
with
them
regularly
¡ Make
them
your
beta
product
testers
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

9. ¡ The
giveaway
should
be
something
related
to
your
industry
§ Logo
on
pens
are
typical
(must
work!)
¡ Think
practical
and
useful
–
don’t
waste
your
money
on
unnecessary
items
like
gum!
¡ Don’t
give
without
getting
something
in
return
§ Collect
contact
information
–easy
and
fun
§ Disclose
what
you
plan
to
do
¡ Always
pair
it
with
a
call-­‐to-­‐
action
or
product
collateral
§ Hand
it
to
them
together
not
leave
it
out
for
them
to
pick
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

10. ¡ Be
at
the
event
early
§ 1
hour
to
network
§ Personal
time
¡ Ask
the
organizer
who
they
think
you
should
talk
to
at
the
event
¡ Let
the
community
know
if
you
are
going
to
be
there
early
¡ Stay
later
when
possible
§ Let
the
audience
know
that
you
will
be
around
until
a
certain
time
§ Broadcast
alternative
methods
to
connect
via
email
or
twitter
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

11. ¡ Use
it
for
your
email
drip
marketing
campaigns
¡ Categorize
developers
by
types:
§ Java,
Android,
iOS
and
JavasScript
§ Years
of
experience
§ Current
tech
interests
¡ Identify
their
company
type
¡ Name,
role
and
responsibility
¡ Location
and
size
¡ Division
and
influence
¡ Set
email
update
frequency
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

12. Contact
information
¡ Wayne
Chen
¡ Wayne@PocketSquareMedia.co
¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!