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3 Steps To Mobile Facebook Ads

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Wayne Chen
Wayne Chen

3 quick steps to building a mobile Facebook ad for your audience. Great for marketers and those in the advertising space.

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Mobile  App  -­‐  Advertising  Tips   By:  Wayne  Chen   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡  Facebook  ads  on  mobile   devices  receives  higher   display  advertising  dollars   than  any  other  network,   platform  or  publisher   §  Facebook:  28.6%   §  Google:  19.6%   §  Pandora:  11.0%   §  Twitter:  7.9%   §  Apple:  6.3%   §  Millennial  Media:  2.8%   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡  Create  a  mobile   optimized  website  and   landing  page  for  your   business   ¡  Define  the  call  to   action   §  Download   §  Subscribe   §  Buy   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡  Create  ads  designed   for  mobile  screen  sizes   §  iOS   ▪  iPhone   ▪  iPad   ▪  iPad  Mini   §  Android   ▪  Android  Smartphones/ Tablets  *   ▪  Design  for  top  10  screen   ratios   §  Various  platforms   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡  Target  people  in  micro-­‐ segments  through   narrow  interest  or   similar  target  groups   that  matches  the   people  who  you  want   to  visit  your  product  or   app  page   ¡  Be  sure  to  measure   and  track!   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
Contact  information   ¡  Wayne  Chen   ¡  Wayne@PocketSquareMedia.co   ¡  www.PocketSquareMedia.co   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

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3 Steps To Mobile Facebook Ads

  • 1. Mobile  App  -­‐  Advertising  Tips   By:  Wayne  Chen   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 2. ¡  Facebook  ads  on  mobile   devices  receives  higher   display  advertising  dollars   than  any  other  network,   platform  or  publisher   §  Facebook:  28.6%   §  Google:  19.6%   §  Pandora:  11.0%   §  Twitter:  7.9%   §  Apple:  6.3%   §  Millennial  Media:  2.8%   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 3. ¡  Create  a  mobile   optimized  website  and   landing  page  for  your   business   ¡  Define  the  call  to   action   §  Download   §  Subscribe   §  Buy   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 4. ¡  Create  ads  designed   for  mobile  screen  sizes   §  iOS   ▪  iPhone   ▪  iPad   ▪  iPad  Mini   §  Android   ▪  Android  Smartphones/ Tablets  *   ▪  Design  for  top  10  screen   ratios   §  Various  platforms   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 5. ¡  Target  people  in  micro-­‐ segments  through   narrow  interest  or   similar  target  groups   that  matches  the   people  who  you  want   to  visit  your  product  or   app  page   ¡  Be  sure  to  measure   and  track!   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 6. Contact  information   ¡  Wayne  Chen   ¡  Wayne@PocketSquareMedia.co   ¡  www.PocketSquareMedia.co   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!