Hook Mobile's App Growth Engine Mobile SDK for Viral User Acquisition. Hackathon at MoDevUX and Living Social. Presented and managed by Wayne Chen.

1. HookMobile.com

2. Core Mobile!
!
• Consumer
• Phone
Number
– A6ri7on
Rate
• Hardware
– A6ri7on
Rate

3. “Hook
Mobile
has
created
an
invaluable
product.
Allowing
users
to
promote
your
apps
for
free
in
the
simplest
way
I
have
seen
is
incredible.
Every
mobile
developer
MUST
check
it
out!”
-­‐
GABE
LEYDON,
CEO
of
Machine
Zone
Games

4. “Word-­‐of-­‐mouth
style
markeEng
without
Facebook
or
TwiGer….Players
will
be
able
to
see
which
of
their
friends
own
the
app
and
who
to
invite.”
-­‐
Tom
Worthington,
Writer
of
Pocket
Gamer
Biz

5. Mobile Developers!
!
• High
Acquisi7on
Costs
• Low
Conversion
Rates
• Expensive
App
Marke7ng
Channels
• Fierce
Market
Compe77on
• Limited
Social
Network
Features
• Inadequate
Social
Intelligence
• Unsa7sfactory
App
Store
Discovery
• Restricted
App
User
Tracking

6. APP GROWTH ENGINE!
• A
Social
Invita7on
Engine
• Empowers
Mobile
Users
• Crowd
Source
Marke7ng
• Social
Gaming
Intelligence
• Word-­‐of-­‐Mouth
From
Friends
• Provides
Social
User
Analy7cs
• Mul7-­‐purpose
App

7. AGE SOLUTION
• User
Crowd
Source
• Gain
Social
Intelligence
Marke7ng
• Accelerate
App
Discovery
• Mobile
Contact
Invita7on
• Free
Phone
Verifica7on
– Friends
• Detect
&
Capture
User’s
– Family
– Device
and
Hardware
– Colleagues
– Phone
Number
• Cut
Acquisi7on
Costs
– Opera7ng
System
&
Version
• Increase
Conversion
Rates
– Carrier
Network
Type
• Lead
Qualify
• Analyze
Mobile
Circles
• Go
Beyond
Social
Network
• Develop
Social
Gaming
Data
Limits
• Mobile
App
• Measure
conversions

8. VERIFY YOUR USERS!
• Free
Phone
Verifica7on
• Verify
User
Iden7ty
• Create
User
Profiles
• Derive
Associa7ons
• Capture
User’s
– Opera&ng
System
– Device
Type
– Carrier
Network
– Mobile
Contact
List

9. SOCIAL INVITATION!
• Invite…
– Friends
– Family
– Colleagues
• Sort
and
Filter
Users
By
– Opera7ng
System
– Device
Type
– Hardware
Features
– Carrier
Networks
• Spot
Emerging
Trends
– Discover
Hidden
Market
Share
– Iden7fy
New
User
Data
– Analyze
Past
1st
Degree
Friends
– Cross
PlaYorm
Analysis

10. !""+;)G(+$"HS)(A+S*H5+&TUV+P5)+@#$+')S$3)#'+#$'+Q3#;+;)G(+#QQ+
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!+ !+
!+
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,$'+V+X+L#$+
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&$'()*'V+X+
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<*#$%+&$'()*'%+,-8%+:9)2*3"+

11. PROMOTE!
• Promote
Social
Experience
• Invite
Friends
• Local
Gaming
Experience
• Mobile
Social
Games
– SINGLE
PLAYERS
– MULTI-­‐PLAYERS
• Grow
Market
Share

12. ENGAGE!
• See
Who
Has
the
App
• Engage
Them
Now
• Track
Users
Across
PlaYorms
&
Mul7ple
Apps
• Deliver
A
Living
Room
Experience
– Promote
local
leader
board

13. MEASURE!
• Measure
– Conversions
– Click-­‐through
– App
Installed
• Slash
Acquisi7on
Costs
• Track
Word-­‐of-­‐Mouth
Marke7ng
• Boost
Marke7ng
Efforts

14. REPEAT!
• Invite
Over
and
Over
Again
• Invi7ng
Past
Degrees
of
Network
• Go
Viral
• Have
Mul7ple
Inviters
– Mul7ple
Conversion
Opportuni7es

16. HACKATHON PRIZES!
• Sign up today and get AGE for 2012!
– Unlimited Invitations (See Wayne)!
• Share us on Twitter and Facebook
(4/21/12)!
– @Hook Mobile & #HookMobile!
• 1st to store gets iPad 3!

17. SHARE & LIKE US!
– @HOOK_MOBILE!
– http://bit.ly/HMTweet!
– http://on.fb.me/AB0Ukl!

18. Check
us
out!

19. AGE POLICY!
• Mobile
Numbers
Are
Public
Informa7on
– Telecom
Act
of
1996
• AGE
Requires
User
Authoriza7on
– Informa7on
Capture
– Mobile
Address
Book
• AGE
Does
Not
Store:
– User
Names
of
Phone
Numbers
– Mul7ple
Names
• AGE
Does
Not
Endorse
Spamming