My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.

1. Emerging IT & Mobile
Wayne Chen, Mobile SME

2. Evolution

3. The Culprits
• Real-Time
• Storage & Power
• Social Media
• Entertainment (Video & Music)
• Notification
• Location-based Services
• Mobile Ads & Marketing
• Personal Medium
• Portability
• Web Accessibility
• Robust Design Usability
• Low-cost

4. The Market
7 Billion
Population
http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/

5. Desktop vs. Mobile
http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/

6. Consumer Usage
http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/

7. AR: Physical-Digital

8. Mobile Habits
• 86% of mobile Internet users
are using their devices while
watching TV
• 29% of mobile users are
open to scanning a mobile
tag to get coupons
• Americans spend 2.7 hours/
day socializing on their
mobile device.
• 2X spent on eating and
1/3 of their sleeping time.
• 91% of mobile Internet is
used to socialize vs 79%
desktop.

9. Commercialization

10. Enterprise adoption
• Corporate Usage
• 40%: E-mail
• 38%: Mobile Phones
• 35% Texting
• 30% Social Networking
• 23%: IMs
• 43%: Plan to incorporate
mobile
• 38%: Using more than 2010
http://elearningexamples.com/wp-content/uploads/2011/05/Infographic-Enterprise-Mobile-Explosion.jpg

11. Mobile Commerce
:$31Bln by 2016
:39%/yr
http://tecture.com/Blog/Mobile+Ecommerce+to+Reach+31+Billion+by+2016

12. Mobile Ads
2011: $1.23 Billion on Mobile Ads
http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=3F2FB8C7-F228-4C13-AFF3-2C3CDE648FEA&copyid=B8096576-C0B1-4D22-8446-5361C5554F6B

13. Global Future
• PC’s decline = Tablets & Smartphone
increase.
• Accelerated enterprise adoption.
• Mobile Security
• Cloud Computing
• Advance phones
• Near-Field Communication (NFC)
• Social shopping (Mobile eCommerce)
• Mobile advertising explosion
• Mobilization of the “Web” & Geo-
location

14. Key mindset
• Integrating Physical &
Digital & Social elements.
• Seamless experience in
real-time.
• On-the-go mentality.
• Value-based creation (1X)
• Focus on the user.
• Desktop is not Mobile.
• Reduce overhead with
cloud.