This document discusses how school leaders can use social media to communicate with staff, the community, and develop professionally. It begins with establishing goals for the session and explaining the rationale for being a "connected leader". The document then outlines specific social media tools for each audience, including Twitter, podcasting, blogging, and web/photo sharing. It provides examples of how each tool can be used and exercises for participants to learn tools like Polleverywhere, TodaysMeet, and Diigo. Resources are provided for participants to continue developing their skills after the session.

1. THE
POWER
OF
SOCIAL
MEDIA
FOR
SCHOOL
LEADERS
IntegratED-Portland * February 18, 2013
Bill Carozza • Principal – Harold Martin School, Hopkinton, NH • wcarozza@mac.com
Twitter: @wcarozza • Blog: billcarozza.com • Hashtag: #ipdx13

2. BIG PICTURE GOALS
FOR TODAY
• Leave with a vision on how you can use
social media to:
• Communicate with your Community
• Communicate with your Staff
• Develop Professionally with a PLN

3. SPECIFIC goals for
today:
• Establish why the use of social media (SM) and
being a Connected Leader is a positive thing for
school leaders. Encourage and inspire!
• Be introduced to many Social Media
possibilities.
• Pick at least 2 in the three categories to learn in depth.
(Comm. with staff, Comm. with community,
Develop professionally)
• Time schedule for today.

4. •EXPLAIN
• EXERCISE
• DEBRIEF

5. TodaysMeet

6. Poll Everywhere

7. Quick Tweet
• Pres. at IntegratED Conf in Portland, OR-Social
Media for Admins. Pls tweet back how Twitter has
been powerful 4u. #cpchat #edadmin #ipdx13

8. THE TOOLS:
• Communicating with Staff
◦ Polleverywhere
◦ TodaysMeet
◦ Screencasting (Screenr)
◦ Blogging (Blogger)
◦ Web Sharing (Slidesharing and Padlet)
◦ Google Docs
◦ Wikis (Wikispaces)
• Communicating with Community
◦ Twitter
◦ Podcasting (Audioboo, Garageband/Podomatic)
◦ Screencasting (Screenr)
◦ Blogging (Blogger)
◦ Photo Sharing (Flickr/Picasa)
◦ Web Sharing (Slidesharing and Padlet)
◦ Video Sharing (School Tube)
• Your Professional Development
◦ Twitter
◦ RSS (Google Reader on Tablet or PC/Mac)
◦ Social Bookmarking (Diigo)
◦ Web Sharing (Slidesharing and Padlet)

9. ESTABLISHING THE
RATIONALE FOR
BEING A
CONNECTED
LEADER

10. Vic and Jean Carozza
It’s all about relationships

11. Technology Credo
• Technology
initiatives
have
to
improve
upon
the
instructional,
curricular,
or
assessment
practices
we
already
value.

13. Again…Will Richardson
• The most sweeping change in our
relationship with the Internet may not be as
much with the ability to publish as it is the
ability to share and connect and
create with many, many others of
like minds and interests.

14. You think the world has
changed?
1989 Radio Shack Cell Phone Commercial

15. We have always had
technology:
From a Principal’s publication in 1815:
“Students today depend on paper too much. They
don’t know how to write on a slate without getting
chalk dust all over themselves. What will they do
when they run out of paper?”
From the National Teachers Association in 1905:
“Students today depend too much on ink. They don’t
know how to use a pen knife to sharpen a pencil.
Pen and ink will never replace the pencil.”

16. From Rural American Teacher 1928:
“Students today depend upon store bought ink. They don’t
know how to make their own. When they run out of ink they will
be unable to write until their next trip to the settlement. This is a
sad commentary on modern education.”
From PTA Gazette 1941:
“Students today depend on those expensive fountain pens. We
parents must not allow them to wallow in such luxury and to the
detriment of their learning.”

17. From Federal Teachers 1950:
“Ballpoint pens will be the ruin of education in our country.
Students use these devices then throw them away. The values
of thrift and frugality are being discarded. Businesses and
banks will never allow such expensive luxuries.”

18. What is Web 2.0?

19. Web 1.0
• Static web pages
• Using search engines
• Surfing the web

20. Web 2.0
• Web applications (as opposed to client or desktop
based apps.)
• User interaction
• Facebook, Blogs, Twitter, Wikis
• Users focus on ideas, creativity, collaboration
• Technical know how-not as important
• No need to know computer programming, e.g.
HTML

21. In the Pre-Web 2.0 Age

24. Communicating With
Staff

25. THE TOOLS
Communicating with Staff
•Polleverywhere
•TodaysMeet
•Screencasting (Screenr)
•Blogging (Blogger)
•Web Sharing (Slideshare and Padlet)
•Google Docs
•Wikis (Wikispaces)

26. Screencasts
Using Screenr
(Use Firefox)

27. POWER of
screencasts
• Can be used as brief training videos for
parents or PD for teachers.
• Combines your computer screen with
voice.
• Client software and web software
• Easy web example: Screenr

28. Blogging

29. Why Blog?
• Writing requires reflection and greater
understanding.
• Blogging begins the cycle of collaboration.
• Blogging encourages teachers and students
to do the same.
• A blog helps to build your school’s “brand”.

30. connectedprinicipals.com

31. Collaboration
through Blog
commenting

33. Getting your blog going in one day: BLOGGER

34. Exercise: Communicating
With Staff
•Polleverywhere
•TodaysMeet
•Screencasting (Screenr)
•Blogging (Blogger)
•Links at billcarozza.com
(workshop resources tab)

35. Web Sharing: Slideshare

36. Web Sharing: Padlet

37. Google Docs

38. Wikis: Wikispaces

39. Exercise: Communicating
With Staff
•Web Sharing (Slideshare and
Padlet)
•Google Docs
•Wikis (Wikispaces)
•Links at billcarozza.com
(workshop resources tab)

40. Communicating With
The Community

41. THE TOOLS
Communicating with Community
• Twitter
• Podcasting (Audioboo, Garageband/
Podomatic)
• Screencasting (Screenr)
• Blogging (Blogger)
• Photo Sharing (Flickr/Picasa)
• Web Sharing (Slideshare and Padlet)
• Video Sharing (School Tube)

42. Twitter

43. I thought this was
Twitter...

44. A case for Twitter
• Twitter is your window to perhaps the
highest quality content on the web.
• It’s a free Web 2.0 microblogging service,
140 character max., and inspires you to
read and learn.
• It’s all about connections
• Register at http://twitter.com

45. The Language of Twitter
@: Reply sent to a specific person
RT: Retweeting helps to spread great tweets to others
DM: Direct Message is like email-private to one person
#: Hashtag parses Tweets to a single topic

46. Why Use Twitter?
For Your
Rapidly disseminate info
School
Create your Own PLN (Professional
Prof. Growth
Learning Network)

47. Disseminating Info From Your School

48. DEVELOPING YOUR PLN (Personal Learning
Network)
Learn from other administrators
Links to blogs, articles
Find collaborative solutions
Backchanneling at conferences

49. HOW TO ACCESS TWITTER?
Multi-Column
-Tweetdeck, Hootsuite
Single Column
-Twitter for Mac,
Echofon
Smartphone

50. It’s all about Hashtags
#cpchat
#edadmin
#edchat
#elemchat
#cmtc12
#ascd
#ascd13

51. ...and Twitter chats too
#SatChat
Sat. 7:30 AM
#21stedchat
Sun. 8 AM
#edchat
Tues. Noon and 7
PM

52. Twitter Conversations
PERMISSION FOR KIDS TO USE SOCIAL MEDIA Simply connecting
WHY USE TWITTER?

53. Working out ideas Promoting Blog Posts
Connecting

54. http://www.cybraryman.com/edhashtags.html

55. Getting started with
Twitter
• Head to twitter.com and set up an account.
• Follow those who are here at the
conference
• Head to a favorite hashtag and start
following those who write tweets you like.
• You will start getting followers!

56. Check back on our
Twitter message

57. PODCASTING
57

58. Podcasting can be with software as complex as
Garageband or Audacity...

59. Much simpler on the iOS Garageband app...or...

60. Even simpler with the iOS and Android app:
Audioboo

61. Video Sharing: School Tube

62. Exercise: Communicating
With The Community
• Twitter
• Podcasting (Audioboo, Garageband/
Podomatic)
• Screencasting (Screenr)
• Blogging (Blogger)
• Photo Sharing (Flickr/Picasa)
• Web Sharing (Slideshare and Padlet)
• Video Sharing (School Tube)
• Links at billcarozza.com (workshop resources tab)

63. Your Professional
Development-PLN

64. THE TOOLS
Your Professional Development
•Twitter
•RSS (Google Reader on Tablet
or PC/Mac)
•Social Bookmarking (Diigo)

65. RSS Readers

66. RSS through the iPad
Reeder

67. Social Bookmarking Using Diigo

68. The problem
• You have many web sites
that you have love and
have bookmarked. How
do you organize them so
that you can find them
again?
• And...how do you find
good vetted educational
web sites instead of
searching through
thousands on Google?

69. Solution-Social
Bookmarking with Diigo
* Organizes all of your web sites
* Can set up vetted web sites groups for students
* Can search for vetted web sites – more reliable than
Google

70. Exercise: Your PD
•Twitter
•RSS (Google Reader on
Tablet or PC/Mac)
•Social Bookmarking (Diigo)
• Links at billcarozza.com (workshop
resources tab)

71. DEBRIEF!

72. Resources
I am your life long consultant free of charge.
All resources can be found at billcarozza.com, click tab:
“Workshop Resources”
Email: wcarozza@mac.com
Twitter: @wcarozza