1. Google Analytics
Absolutely everything you ever
wanted to know
– in 40 minutes

2. What I promise to cover
• Source/Medium
• Visitors Flow
• Social Flow

3. Source/Medium
• Source – where the traffic came
from Examples: Google Search, Yahoo Search,
newsletter, etc
• Medium - Qualifier for Source;
Google/Organic vs. Google/Referrer

4. Keyword
• Keyword The term or keyword is the word or
phrase that a user types into a search engine.

5. New vs. Returning with Source
Source
Blog

6. Audience – Visitor Flow

7. Traffic Sources - Social Visitors Flow

8. 4 Awesome Metrics
• Loyalty - Frequency
• Recency
• Length of Visit
• Depth of Visit

9. Frequency

10. Recency

11. Content Overview

12. Questions
Angela Belford
The Belford Group
@angelabelford