The document discusses user experience (UX) and user interface (UI) design. It covers topics like engaging users through ego UI with achievements and rewards, using feedback like notifications, designing for usability and motivation, and tools for wireframing, usability testing, and user testing. Design principles discussed include reducing clutter, gradual engagement, and incorporating analog world randomness into digital design.

1. I AM,
DUSTIN WILLIAMS
@RELMONE
Saturday, July 28, 12

2. SEDUCING USERS WITH
UX & UI
Saturday, July 28, 12

3. UX, UI, WTF
Saturday, July 28, 12

4. I AM A,
DESIGN-VELOPER
Saturday, July 28, 12

5. Saturday, July 28, 12

6. HTML
CSS (SASS / LESS)
JAVASCRIPT
JQUERY
PROTOTYPING
FRAMEWORKS
TWITTER BOOTSTRAP
HTML 5 BOILERPLATE
SERVE (RAILS PROTOTYPING)
SINATRA (RAILS PROTOTYPING)
Saturday, July 28, 12

7. UX: USER EXPERIENCE
Saturday, July 28, 12

8. THE WAY A PERSON FEELS ABOUT USING A
PRODUCT, SYSTEM OR SERVICE
Saturday, July 28, 12

9. UI: USER INTERFACE
Saturday, July 28, 12

10. THE SPACE WHERE INTERACTION BETWEEN
HUMANS AND MACHINES OCCURS
Saturday, July 28, 12

11. KILLING / CUTTING OUT CHROME
NOT THE GOOGLE CHROME BROWSER
Saturday, July 28, 12

12. IT’S ABOUT
REDUCING CLUTTER
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13. MICROSOFT METRO UI
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26. Saturday, July 28, 12

27. IT’S ABOUT
ENGAGING USERS
Saturday, July 28, 12

28. EGO UI
COMPLETENESS, REWARDS, SHOWING OFF, ACHIEVEMENTS
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29. EGO UI: COMPLETENESS
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30. STEPS LEFT
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31. GRADUAL ENGAGEMENT
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32. Saturday, July 28, 12

33. EGO UI: REWARDS
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35. EGO UI: THE SHOW OFFS
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36. Your Stories
Share and highlight your most
memorable posts, photos and life events
on your timeline. This is where you can
tell your story from beginning, to
middle, to now.
Saturday, July 28, 12

37. Saturday, July 28, 12

38. EGO UI: ACHIEVEMENTS
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39. Saturday, July 28, 12

40. IT’S ABOUT
UI FEEDBACK
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41. FEEDBACK: NOTIFICATIONS
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43. Saturday, July 28, 12

44. WHAT ABOUT UNITY?
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45. DIGITAL ECO-SYSTEM
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46. UNIFIED OS
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49. WHAT ABOUT CONTENT?
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50. CONTENT IS UI
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56. DESIGNING FOR USABILITY
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57. DESIGNING FOR MOTIVATION
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58. AS LONG AS THE MOTIVATION IS BIGGER THAN THE FRICTION, THE USER WILL
KEEP MOVING IN A FORWARD MOTION.
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59. ANALYTICS & DATA ARE YOUR FRIENDS
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60. GOOGLE ANALYTICS
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61. CLICK TRACKING
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62. USER TESTING
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63. MORE TESTING
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64. A/B (SPLIT) & MULTIVARIANT TESTING
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65. SKEUOMORPHS
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69. ANALOG WORLD RANDOMNESS
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78. TOOLS
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79. TOOLS: WIREFRAMING
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80. Saturday, July 28, 12

81. POST IT NOTES
WHITEBOARDS
BALSAMIQ
AXURE
MASTER SUITE (AI, FIREWORKS)
Saturday, July 28, 12

82. TOOLS: USABILITY
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83. Saturday, July 28, 12

84. CRAZY EGG
OPTIMIZELY
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85. TOOLS: USER TESTING
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86. Saturday, July 28, 12

87. USERTESTING.COM
IN THE HALLWAY
COFFEE SHOP TESTING
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88. I <3
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102. RESOURCES
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104. USEIT.COM
UI-PATTERNS.COM
A LIST APART
UX BOOTH
UX MAGAZINE
SMASHING MAGAZINE
IXDA.ORG
Saturday, July 28, 12