2. W Creative helps companies capture the imagination
and attention of their prospects and customers.
With unique creative and thoughtful execution, we will
transform the way the world interacts with your company,
your product, and your brand.
Creative that Delivers
Customer-Centric Brand Experiences
WCREATIVE
www.wcreative-mpls.com
3. Who: Alan Wallner, and Rosemary Wallner
What: A collaborative group of brand marketing professionals helping
companies connect and build relationships with their target
audience
Where: Based in Minnetonka and work with clients in North America
When: Established in 2005
Why: We have the rare joy of creating something new every single day
How: By combining smart brand strategies with killer creative
WCREATIVE
www.wcreative-mpls.com
4. Client Experience Includes
• Allied Waste • Medtronic
• American Biosystems • MinuteBids.com
• Boulay, Heutmaker, Zibell, & Co. • Motorola
• The Brost Clinic • Orkin Polaris
• C. H. Robinson Worldwide • Prime Therapeutics
• Canadian Off Highway Vehicle Distribution • Prosperwell Financial
• Cargill • ReadyShot
• Celleration • Renovocom
• Clarus Medical Systems • RenovoData Services
• Cousineau McGuire • Riegstad and Associates
• CureIS Healthcare • RSP Architects
• DogWonderful.com • Sienna Square
• EvaluMed • Split Rock Partners
• Fresh EcoHarvest • The Hartfiel Company
• Full-Circle Giving • The LUSSO Collection
• Global Tool and Engineering • U.S. Bank
• Hartfiel Automation • United States Marine Corps
• HoldMyMemories.com • UnitedHealthcare
• Lawson Software • Uson Design
• Layer 7 Technologies • vRad (Virtual Radiologic)
• WindLogics
WCREATIVE
www.wcreative-mpls.com
6. 1. Business Objectives
Focus the vision
1
Business Objectives
The objectives provide a clear direction
that all project initiatives “pay back” to.
They allow us to question if something is
worth a level of effort or budget based on
its contribution to attaining the vision.
WCREATIVE
www.wcreative-mpls.com
8. 2. Target Audience
Focus the message
1
Business Objectives
Deliver a message that is for the right
target audience.
Your prospects want to know what you
are going to do for them and what
2
Target
value you will deliver for them.
Audience
WCREATIVE
www.wcreative-mpls.com
9. 3. Brand Foundation
1
Business Objectives
3 2
Brand Target
Foundation Audience
WCREATIVE
www.wcreative-mpls.com
10. 3. Brand Foundation
Focus the brand
1
Business Objectives Your brand image is one of your most
valued assets.
Having a consistent brand experience
supporting your objectives and
3 2 relevant to your target audience is
Brand Target essential to building and retaining
Foundation Audience
your brand’s integrity.
WCREATIVE
www.wcreative-mpls.com
11. 4. The Plan
1
Business Objectives
4
The Plan
3 2
Brand Target
Foundation Audience
WCREATIVE
www.wcreative-mpls.com
12. 4. The Plan
Deliver the experience
1
Business Objectives
Coordination of initiatives creates the
opportunity to connect with your target
audience through the right channel at
4 the right time with the right message.
The Plan Capturing the imagination and attention
3 2
Target
of your prospects and customers.
Brand
Foundation Audience
WCREATIVE
www.wcreative-mpls.com
13. Virtual Radiologic
Virtual Radiologic is the largest distributed
teleradiology services company in the U.S.,
serving more than 1,500 radiology practices,
hospitals and diagnostic imaging centers.
14. virtual radiologic medcense
professionals | of new york
a virtual radiologic company
2007 Communicator Awards of Distinction Winner
• Logo Design
WCREATIVE
www.wcreative-mpls.com
20. RenovoData Services
RenovoData Services is a data destruction and
electronic recycling company that believes in global
citizenship and environmental responsibility. They
have a zero landfill policy guaranteeing that no client
equipment or asset tags end up in a landfill, domestic
or abroad.
26. Üson Design Solutions
A fresh approach to providing innovative eco-friendly
flooring and plumbing products to designers,
homeowners and commercial clients.
31. Allied Waste Services
If you’re an Allied Waste customer, blue means go. It
means innovation that translates into a can-do spirit
and a customer experience that’s so reliable it’s
almost boring. It means a smiling face, a pleasant
voice, a trusted resource, and a true sense of pride.
36. Dog Wonderful
DogWonderful is a specialty travel website for dog
lovers where they can find and book dog-friendly
hotels, plane tickets, and car rentals making it easy
to enjoy traveling with their dog.
40. The LUSSO Collection
LUSSO is the Italian word for luxury. It is also the
name of the preeminent, luxury destination club
created by and for discerning travelers.
44. Belagalla
Belagalla is passionate about creating the best and
most unique wedding experience. Their “High Touch”
and “High Tech” philosophy provides customers with
unparalleled customer service and online resources.
48. Titan Development Group
Titan was founded by industry veterans who joined
forces to change industry trends and create a truly
efficient, high-performance development firm.
56. United States Marine Corps
The United States Marine Corps, America's most
elite military branch, strives to produce not only the
best warriors, but also the best people - men and
women who live by the Core Values of Honor,
Courage, and Commitment.