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Emory School of Medicine Social Media Plan

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Emory University
Emory University

Short overview of work that's been done to establish a social media presence for the Emory University School of Medicine.

MarketingEducaciónSalud y medicina
1 de 7
School of Medicine Social Media Plan Stephen Beehler & Wendy Darling
School of Medicine on Facebook www.facebook.com/EmoryMedicine
Where Likes Come From • Promotion on Emory’s main Facebook page • Other Emory organizations on Facebook • School of Medicine TV info screens • School of Medicine web site • People seeing their friends’ activity (“Reach”) • People and organizations sharing Page’s stories • Facebook search
What Gets Posted • Medicine news stories • Medicine calendar events • Photos • Event announcements • New videos • Lab Land blog posts • Emory Healthcare stories • Nursing & Public Health stories (when relevant) • Media coverage of Medicine – doctors, research, patient stories • Emory Report & Emory Magazine stories • Emory Medicine / Health stories • Facebook posts by others – departments, Research America, NIH, AAMC, etc.
Sample Stories
Most Popular Posts • Photos of people or campus • Accolades, recognition for Emory Healthcare, professors, departm ents • “Department in the Spotlight” • Featured professors, researchers, grad students • Technology & research • Research funding • Stories about being a doctor or a med student
What’s Next? • Facebook ad promo campaign • Include in upcoming School of Medicine e-blast • Involve departments • Work with School of Medicine Alumni office • Twitter Questions?

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Emory School of Medicine Social Media Plan

  • 1. School of Medicine Social Media Plan Stephen Beehler & Wendy Darling
  • 2. School of Medicine on Facebook www.facebook.com/EmoryMedicine
  • 3. Where Likes Come From • Promotion on Emory’s main Facebook page • Other Emory organizations on Facebook • School of Medicine TV info screens • School of Medicine web site • People seeing their friends’ activity (“Reach”) • People and organizations sharing Page’s stories • Facebook search
  • 4. What Gets Posted • Medicine news stories • Medicine calendar events • Photos • Event announcements • New videos • Lab Land blog posts • Emory Healthcare stories • Nursing & Public Health stories (when relevant) • Media coverage of Medicine – doctors, research, patient stories • Emory Report & Emory Magazine stories • Emory Medicine / Health stories • Facebook posts by others – departments, Research America, NIH, AAMC, etc.
  • 6. Most Popular Posts • Photos of people or campus • Accolades, recognition for Emory Healthcare, professors, departm ents • “Department in the Spotlight” • Featured professors, researchers, grad students • Technology & research • Research funding • Stories about being a doctor or a med student
  • 7. What’s Next? • Facebook ad promo campaign • Include in upcoming School of Medicine e-blast • Involve departments • Work with School of Medicine Alumni office • Twitter Questions?