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Social Media Barometer
- 2. Because we’re curious & serious about your digital dialogues…
- 4. Permesso.be survey 8500 respondents – 16+ Representative for Belgian surfers
- 6. CREATORS
- 7. CREATORS Publish their own blog Have their own web pages Upload video they created Upload audio/music they created Write articles or stories and post them
- 8. 8%writes its own blog or website 1/3uploads and shares photos, videos, music, presentations!
- 9. Conclusion/ Belgians like to share content! Marketeer’s opportunity/ viral! Marketeer’s challenge/ Create succesfull viral campaign / Seeding! Looking for influencers who will share the message through their (vast) network / Mass vs qualitative reach
- 11. CONVERSATIONALISTS Updates his or her profile on social network site on a regular basis Posts updates on Twitter
- 12. 27%regularly updates his or her profile on a social network site But only2,7%actively twitters…
- 13. Conclusion/ twitter as an added value for marketeers? Marketeer’s opportunity / free consumer insights … just LISTEN / TALK to conversationalists and embrace CHANGE
- 14. CRITICS
- 15. CRITICS Post ratings/reviews of products or services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki
- 16. 21%reacts to blogs, forums or wikis But only HALF (10,5%) writes product or service reviews
- 17. Use of social media supporting a purchase (top 3) 1/3 compare prices Half compare product features Half read reviews and ratings But are we lead by this information? Only 22% agrees to be lead mostly by this kind of reviews for an important purchase…
- 18. When purchasing goods or services we value information sources differently: TOP : User judgement 35% Independant organisation 28% Expert 21% FLOP: someone from my social network 5% advertising 5% salesman 5%
- 19. Conclusion / we read, one fifth also contributes.. / but do we listen and act upon it? / we still trust experienced users the most! Marketeers opportunity/ reviews and ratings on comparaison sites will influence sales / website owners: publising reviews and ratings will boost website traffic
- 20. COLLECTORS
- 21. COLLECTORS Use RSS feeds Vote online for websites Add tags to web pages or photos
- 22. 6%uses RSS feeds 15%adds tags/votes to websites and photos
- 23. Marketeers opportunity/ collectors indicate to marketeers if the content provided is interesting or valuable
- 24. JOINERS
- 25. JOINERS Maintain profile on a social networking site Visit social networking sites
- 26. uses a social network
- 27. SPECTATORS
- 28. SPECTATORS Reads blogs Listens to podcasts Watches videos from others Reads online forums Reads customer reviews and ratings Reads tweets
- 29. 46%reads blogs/forums 32% watches videos/ listens to podcasts 50% reads reviews and ratings And again…, only 6%follow others on twitter
- 30. Marketeers opportunity/ place content where spectators are, not only on your own site / try to link creators to your company and motivate them to promote your brand, product or service. / Provide the right tools to do fun stuff!
- 31. INACTIVES
- 32. 14% 20%inactives
- 33. MORE?
- 34. Social media: when? How long? How often? Impact on personal contact? Regional differences? Socio-demo differences? Facebook vs Netlog popularity? LinkedIn as a professional tool? Number of friends – defriending? The surfer and his/her privacy: with whom are we willing to share? Are surfers willing to pay for social media access?
- 35. Contact me! An Louwagie WDM Belgium alo@wdmbelgium.be