The already breakneck pace of retail broke the sound barrier when retail was unleashed on the Internet. And, while online retailers refined their lighting fast cross-selling, brick and mortar retailers continued to shrug at the growing void that threatens to alienate shoppers. The resulting mix has upended commerce leaving a generation of shoppers store-less. As this dust settles, retailers are waking up to the surprising reality that their registers are silent! However, in the panic to solve the loss of shoppers, stores are overlooking their best and most effective solution. Solutions that stores already have. To get our hands around the growing ramification online retailers are having on stores, we surveyed 1500 consumers, who rated and ranked in-store pick up options. – As it turns out shoppers don’t want to go into stores at all. Through several focus groups we learned, not only what appeals to shoppers, but why so many prefer online shopping—despite the fact that it leaves them wanting more. This data, coupled with insights from WD’s retail experts provides powerful answers about the online retailer dilemma while pointing to the deeper cause of the wayward shopper. In this syndicated study retailers interested in winning back the Storeless Generation, and pioneering the next big thing for stores, will find actionable concepts and get a deeper look into the mind of today’s consumers. Contact us at TalkToUs@wdpartners.com to book Lee Peterson to present the findings in person.

1. the next killer app:
STORES
Lee Peterson
EVP, Brand, Strategy & Design
WD Partners
wdpartners.com

2. STORES
AS WE KNEW THEM...

3. are over

5. WD is a customer experience expert for global retail brands.
Our mission is to deliver innovative solutions that will drive
and shape the future of retail.
46 years • 7 offices worldwide • 400 associates

6. what we do
insights & strategy design & brand digital services architecture & engineering program management

7. Wiring the Customer Experience
How Consumers Are Embracing
Fast-Emerging Digital Technologies
Supermarket Showdown
Leaders and Laggards in the Battle
for Consumer Preferences in Physical
and Digital Grocery Experiences
Grocery’s Next Generation
How Millennials Will
Change Shopping
The Continuum of Cool
How Successful Brands Stay
Relevant Crossing the Generations
The Fundamentals
of Aisle Attraction
Increasing Center-Store Traffic
How In-Aisle Merchandising Attracts
thought leadership
Amazon Can't Do That
Uncovering Where Amazon Fails
to Deliver and Retail Stores Can Win

8. our partners

9. Once Upon a time...

10. we did all the work

11. NOW

12. We have stores
in our
pockets!

13. 5%
Shopper visits have fallen
every month for
the past two years
Source: ShopperTrak

14. Internet sales
every quarter for the
past two years
Source: US Census Bureau
+15%

15. You now bear the burden
oF Fulfillment
Attention Retailers

16. 86%
#1 BUY
ONLINE
PICKUP
IN
STORE
most appealing
DRI technology
Source: Wiring the Customer Experience, WD Partners 2012

17. Overall
APPEAL
Drive-thru
Curbside
Front of Store
Combined Retailer
Parking Lot Kiosk
Self-Serve Locker
Alt Location
Back of Store
57%
50%
49%
47%
32%
30%
24%
24%

18. 2 things...

19. Fulfillment
Centers
Social
Playgrounds

20. bury the thought of what
stores once were

21. thank you...

22. how to get this study
wdpartners.com/research/the-next-killer-app-stores