Growthacking as anti fragile marketing[Startup Depot]
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Public lecture at Lviv Startup Deapot on topic of "Growth-hacking as antifragile marketing". As a fan of Nassim Nicholas Taleb books "Angifragile" and "The Black Swan" I enjoy finding familiar patters in everything I do. Definitely, there can be some points I do not agree but in general Antifragility framework works pretty well in analyzing growthacking phenomena in startups domain. Some stories, insights and examples of successful growth hacking practices. Brief overview of the most popular channels. http://dmytrovoloshyn.com/growth-hacking-as-anti-fragile-marketing/
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Growthacking as anti fragile marketing[Startup Depot]
- 1. #GROWTH + #HACK + #ANTIFRAGILITY Dmytro Voloshyn, preply.com https://www.facebook.com/dmytriy.voloshyn http://twitter.com/dmytro_voloshyn
- 2. ABOUT 0. Programmer 5+ years 1. Digital marketing in AB-InBev 2+ years 2. Consulting projects, outsource, sales 2+ years 3. CMO & CTO at Preply, growthhacker, 3+ years and now
- 3. PREPLY.COM – MARKETPLACE FOR PERSONALIZED TUTORING We make education more accessible and take a small commission of that
- 4. STARTUPS 20 YEARS AGO
- 6. TEAMS TODAY
- 8. Andrew Chen: A/B tests, landing pages, viral factor, email deliverability, and Open Graph Sean Ellis: Growthhacking as set of strategies and tactics focused scalable growth. Aaron Ginn: Mindset of data, creativity, and curiosity. Definitions
- 9. AIRBNB STORY
- 12. HOTMAIL
- 16. TWITTER Twitter’s suggested followers on-boarding
- 17. WILL IS WORK FOR US?
- 24. Philosophy "Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better"
- 25. Philosophy
- 26. Antifragility
- 27. Process
- 28. PMF
- 29. Process: ideas "Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen." - John Steinbeck
- 31. AARRR!
- 33. Growth Hero SE M
- 34. Growth Hero SE M Try to be bigger, build brand awareness with worst banner ever)
- 36. Growth Hero Social Hi, my name is Jeremy Cook!
- 42. Growth Hero UX links marketing channels
- 43. Growth Hero Conversion optimization: Analytics http://blog.crazyegg.com/2012/07/10/optimize-ecommerce-checkout/
- 44. QUESTIONS?
- 46. GROWTH HACKING UKRAINE[BONUS] http://f6s.com/deals Feel free to contact me: https://www.facebook.com/dmytriy.voloshyn http://twitter.com/dmytro_voloshyn
Notas del editor
- Black tactics
- Uber Kyiv drivers PR tactics
- Beletsky story
- DCMA
- Remarketing Look into UGT Cheap workforce Discounts Don’t outsource shit before you understand it
- Remarketing Look into UGT Cheap workforce Discounts Don’t outsource shit before you understand it
- LOPA 80/20 Leverage IFTT like approaches
- Double Loop Referral Program Calculate you K Do not think about virality until you product sucks
- Payoneer card wifys, T-shirts
- Build marketing into the product Behaviral economics
- BMIP
- Use f6s.com deals to use best tools A/B test if you have plenty of traffic Cohort analysis if you know how how to http://blog.crazyegg.com/2012/07/10/optimize-ecommerce-checkout/