1. Join us in 2015! ► Automotive Tech.AD Berlin 2015
Berlin, Germany
2014 POST EVENT REPORT
February 27 – 28, 2014
200+
Participants
30+
International
Case Study
& Keynote
Speakers
2014’s EXPERT SPEAKERS
2014’s BUSINESS
PARTNERS
More than 200 professionals from over 110 companies from all
over Europe, Australia, Asia and the USA discussed future
challenges and latest approaches in the field of autonomous
driving and ADAS in Berlin
From February 27 - 28 2014, we.CONECT invited an international audience of automotive
pioneers from departments such as Vehicle Dynamics, Driver Assistance and ADAS to the
premier we.CONECT Autonomous Driving 2014 - The Future of ADAS conference in Berlin.
More than 200 senior-level attendees gathered to discuss current challenges, brand new
approaches and outline future trends in the field of autonomous driving and ADAS.
Participants, speakers and business partners took part in a highly interactive conference,
benchmarked recent approaches and grasped the opportunity to share experiences,
network, and exchange ideas for long- and short term best practices in a quickly evolving
industry landscape.
► AD 2014 COMMUNITY
Autonomous Driving 2014 Survey
we.CONECT introduced a survey among leading
managers at the in Berlin,Autonomous Driving 2014
inquiring about latest trends, industry developments and
challenges on the journey towards autonomous driving.
►ACCESS SURVEY REPORT

2. ► Access Conference Media Center
CUTTING-EDGE SESSIONS
9 World Café sessions
offered newly intensive and provoking ways
of exchanging experiences and knowledge collectively with peers on the second day:
 Advanced Testing – Validation of Deterministic Systems in Non-Deterministic
Environment
 HMI Requirements for Autonomous Vehicles
 Aiming at Compatibility of Safety and Efficiency of Road Traffic
 User Experience in Vehicles: What is the Impact of Autonomous Driving on
Driving Behavior and Driving Experience
 Defining Deployment Potential for Autonomous Vehicles in Various Regions
 Zoox – Thinking Autonomous Mobility From a Product Vision Perspective
 Key Research Questions in Autonomous Vehicle Development
 Safety & Risk Issues of Self Driving Cars
 Sensors to Support Autonomous Driving
On the first conference day, attendees participated in 8 innovative and stimulating challenge
Your Peers roundtable discussions, each of which approached individual matters in an
interactive style:
 Defining the Roadmap Towards Autonomous Driving
 Defining Profitable Business Models for Autonomous Driving
 How Much of a Threat are Google & Other New Entrants to the Auto Industry
 Legal Aspects of Autonomous Driving
 Autonomous Driving – The User Experience
 Discussing Future Mobility Concepts & Human Factors
 Discussing System Requirements for Autonomous Driving
we.CONECT invited to 4 Icebreaker roundtables before the conference start, giving
attendees a first opportunity to network, benchmark and discuss autonomous driving
related topics in small groups, while getting to know each other in a relaxed atmosphere
over snacks & drinks under the motto:
‘Breaking the ice and getting the show on the road!’
Who attended Autonomous Driving 2014 ?
► GRAPHIC RECORDING 2014

3. ► Access Conference Media Center
► NETWORKING
HIGHLIGHT SPEAKERS & KEYNOTES
ICEBREAKER · Emilio Frazzoli, Massachusetts
Institute of Technology (MIT) / USA
Emilio Frazzoli broke the ice among the community
raising the question How will Autonomous Vehicles
Influence Future Mobility? Frazzoli extended his
discussion in a case study on autonomy and the
future of urban mobility, outlining a paradigm shift in
automotive transportation and paths to full autonomy.
KEYNOTE · Dr. Sven Beiker, Center for
Automotive Research Stanford University / USA
Dr. Sven Beiker opened his keynote with the claim
Automated Driving – Sooner Than You Might Think,
and Different Than You Might Expect. He explored
the real transition from non-automated driving to
automated driving and considered the journey from
automated vehicles to self-driving cars.
CASE STUDY · Dr. Bakhtiar Litkouhi, General Motors
Research & Development / USA
Dr. Bakhtiar Litkouhi set the focus of his case study on
the Automated Vehicle Landscape and Related
Challenges, in which he discussed the evolution of
automated driving and future hurdles to overcome.
Outlining possible scenarios for automated driving,
Litkouhi discussed technologies to enable the realization
of autonomous driving in the various phases towards full
autonomy.
CASE STUDY · Dr. Hariolf Gentner, BMW / Germany
Dr. Hariolf Gentner related the consistent interface
between customer functions and environment sensors,
as well as sensor data fusion and scene description, in
his case study From Single Sensors to the Environment
Model: On the Road to Highly Automated Driving,
pointing out the centralized environment model as a
prerequisite for highly automated driving.
CASE STUDY · Karlheinz Haupt, Continental
Corporation / Germany
Karlheinz Haupt led a case study approaching the
Strategic Roadmap – From ADAS to Highly
Automated Driving. He analyzed the status of ADAS
today, dipped into market influences by EuroNCAP
and safety, and depicted various requirements
towards highly automated driving on the example of
Continental’s roadmap.
► REVIEW AGENDA
2015’s
CONFIRMED PARTNERS
February 26 - 27, 2015
Autonomous Driving 2014 The Future of ADAS
► Automotive Tech.AD Berlin 2015
2014

4. Automotive Tech.AD Detroit
2014 - The future of ADAS
CAR HMi
concepts & systems 2014
November 17 – 18, 2014 in Detroit
Autonomous Driving, Strategic Roadmap, New
Systems and Technologies, HMI Considerations
for Autonomous Driving
http://autonomous-driving-tech-detroit.we-
conect.com
June 26 – 27, 2014 in Berlin
Intuitive HMI Design, HMI for Autonomous Driving,
App Development, Workload Management, Safety
Systems Integration & Distraction Avoidance,
Innovative Tools & Display Technologies
http://car-hmi2014.we-conect.com/en/
Auto Apps Evolution 2014 Automotive Tech.AD Berlin
2015 - The future of ADAS
September 22 – 23, 2014 in Berlin
Business Models and Operating Systems,
Content & App User-experience Design & Design
Thinking, Platforms, Development, Processing &
Consumer Requirements
http://automotive-apps2014.we-conect.com
February 26 – 27, 2015 in Berlin
Autonomous Driving Strategic Roadmaps, New
Systems and Technologies, HMI Considerations
for Autonomous Driving
http://autonomous-driving-tech-berlin.we-
conect.com
Alexander Sladczyk
Sales Director
Tel.: +49 (0)30 52 10 70 3 - 55
Email: alexander.sladczyk@we-conect.com
Serina Gummert
Marketing Development Manager
Tel.: +49 (0)30 52 10 70 3 - 83
Email: serina.gummert@we-conect.com
Jörg Thinius
Senior Director Partner Management
Tel.: +49 (0)30 52 10 70 3 - 33
Email: joerg.thinius@we-conect.com
UPCOMING EVENTS 2014 /2015
CONTACT we.CONECT
we.CONECT Global Leaders GmbH, Gertraudenstraße 10-12, 10178 Berlin / Germany
Telefon: +49 (0) 30 52 10 703-0, Telefax: +49 (0) 30 52 10 70 3-30, E-Mail: info@we-conect.com