The connected world has already become reality and the Enterprise App Revolution has begun. With smartphones, tablets and other mobile devices people are able to communicate everywhere and to inform themselves anytime. But not only private users benefit from this development. More companies than ever before are taking advantage of new mobile technology solutions. At the Enterprise App Revolution 2013 you will get the chance to hear actual case studies on use and business cases and to discuss with 80+ board-level attendees about the recent development and the future of planning, building and managing enterprise mobile apps in our interactive round table sessions. Share knowledge and experience about upcoming challenges and solutions and discuss the latest technology revolution with your peers and consultants!

1. Enterprise App Revolution 2013
17th – 18th of June 2013, Novotel Tiergarten Berlin / Germany
http://enterprise-app.we-conect.com/en/
"Sensational, top insight – best audience / speaker combination I've seen."
Eurocontrol
we.CONECT is bringing together an international audience of global decision-makers and leading experts
in the field of Enterprise Apps to Berlin, to network, share knowledge and be made aware of the key
developments within the industry.
What awaits you there?
 80 + senior managers from the relevant areas of global companies
 20 + innovative and interactive sessions form cutting edge speakers, that deal with the most
important and challenging issues
 3 surprising Icebreaker Sessions the evening before the conference starts
 6 World Café, more than 20 Case Studies and 6 Challenge Your Peers Roundtables
 Leading Business Partners
Companies like KONE, Deloitte & Touche GmbH , Sesame Workshop , Maersk Line A/S , T-Venture
Holding, F. Hoffmann-La Roche, Asian Paints, Nokia Oyj , Kimberly-Clark and DekaBank will discuss the
latest solutions, challenges and insights of the industry.
TOP STORIES 2013:
“Short summaries of our keynote speakers’ presentations for the Enterprise App Revolution 2013
conference”
Mr. Phillip Easter, Director of Mobile Apps, American Airlines, Inc. / USA, will open the day with a
discussion about hacking the Enterprise App Store. Further Mr. Easter will discuss how to incentivize
your developers to create apps in their own time and how better involve your employees in app
creation, beta testing and reviews. The presentation will be finished with exciting insights on how to
create a fun culture around your app store.
Dr. Volker Kratzenstein, Group Software Technology Officer, Volkswagen AG /Germany will showcase
about Mobile App Landsscape @ Volkswagen Group. This will be followed with a debate on the
challenge of integrating mobile devices securely into enterprises. Further on, insights on developing

2. mobile apps as green field approach are provided. As a next step, Mr. Kratzenstein argues how IT
module management can be used as a basis for reducing costs and time to market. Also, Volkswagen´s
industrial approach to the development of mobile Apps in debt will be reviewed. The presentation will
be concluded with a prediction about next challenges that mobile apps can encounter from an enterprise
point of view.
Mr. Gabriel Weiss, Head of Interactive Marketing Technology Group, Mitsubishi Electric Research
Laboratories, Inc. / USA will exchange views on augmenting the sales process to enhance revenue.
Secondly, Mr. Weiss will initiate creating a strategy that gives sales something new and innovative,
setting them apart from the competition. What is more, Mr. Weiss explains how providing a choice for
the sales force to be successful gets them invested in the program and highlights the use of a technology
to give the sales force something that they need to create a sale. Mr. Weiss will sum up his performance
with tips on how to utilize training to get the sales force ready for the full spectrum of customer
engagement.
Joerg Knochenhauer, Head of Proximity & Web Application Center, KONE GmbH / Germany, covers a
topic about Field force Automation – Empowering the Mobile Workforce with KONE Field Mobility.
Additionally, Mr. Knochenhauer will enlighten how to agree with the business stakeholder on the
nonfunctional requirements (SLA ). Followed with an overview of how to set up the infrastructure and
service delivery to meet the business requirements. Finally, the issue of how to manage the entire
lifecycle of the solution will be treated.
Follow this link to download the complete agenda for the Enterprise App Revolution 2013:
http://enterprise-app.we-conect.com/en/download-form/
This conference is aimed at decision-makers and leading experts from the fields of Infrastructure,
Application and Architecture for global companies. In over 20 best practice case studies and more than
20 interactive sessions, experts and users will have the opportunity to exchange views on development
and future of planning, building and managing enterprise mobile apps in our interactive round table
sessions.
 Visit the conference homepage at http://enterprise-app.we-conect.com/en/ to obtain further
information about this conference.
 Information about participation can be found here: http://enterprise-app.we-
conect.com/en/preview/register/!/step/step2/setSingleOrTeamBooking/single

3. The Enterprise App Revolution 2013 conference online registration is now open for the price of 2.499
Euro + VAT.
Team Registration Discount - Bring the Team: Gain a Much Richer Experience of the Event!
Teams attending a we.CONECT Event together can not only access all the sessions to maximize their
learning, but also have the benefit of a team meeting with a speaker, business partner or other teams,
who can facilitate a discussion or advise them on strategic initiatives and key projects. For these reasons,
organizations often hold off-site team meetings at we.CONECT events, and incorporate we.CONECT
events as part of their training programs.
Register as part of a team of 2 or more and save up to 50% for each additional participant. That's a
possible savings of 1.249,50 Euro on the current pricing for a Conference Pass. Please find here further
information regarding our Team Discount.
More companies than ever before are taking advantage of new mobile technology solutions – Do You?
Register now for the Enterprise App Revolution 2013 at: http://enterprise-app.we-
conect.com/en/preview/register/
For more information on this conference, please contact:
Peter Haack
Marketing Development Manager
we.CONECT Global Leaders GmbH
Gertraudenstr. 10-12 | 10178 Berlin, Germany
Phone: +49 (0)30 52 10 70 3 - 0 | Fax: +49 (0)30 52 10 70 3 - 30
Email: peter.haack@we-conect.com
www.we-conect.com