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Hello Crowd.
- 1. We all know the world
has changed but has
marketing caught up?
- 3. We are moving from an
industrial age to a
networked economy and
business needs to reboot
- 5. We need to re-establish
relationships and build
trust that has been lost
- 6. Brands are not just
created anymore; they are
co-created by customers
through the social web
- 8. Before you can
get buy-in...
...you need to
understand
how it makes
people FEEL
- 11. In every negative
comment about
your brand, there
is the opportunity
for you to learn
- 13. The future of web
experiences will be
based around People, not
Products
- 16. We are taught via schools,
governments and corporates to be
closed, selective & controlling
The exact opposite of Social
- 20. We voice the
unspeakable,
challenge the
status quo and get
you to look at your
business honestly
- 23. We are a new breed of marketers
helping brands navigate the digital and social landscape
- 24. “We need to use the internet to get
off the internet & form a 21st
Century Civil Society”
Scott Heiferman
- 26. Image Credits
http://www.flickr.com/photos/simondee/3244889876
http://www.flickr.com/photos/lemsipmatt/3307844930
http://www.flickr.com/photos/rushantha/1102786014
http://www.flickr.com/photos/67769880@N00/4065965254
http://www.flickr.com/photos/73645804@N00/3597217248/
http://www.flickr.com/photos/kenyaboy7/2297007116
http://www.flickr.com/photos/orangelimey/4937719
http://www.flickr.com/photos/drumzo/5429568432
http://www.flickr.com/photos/anabadili/2450616428
http://www.flickr.com/photos/unconstructive_bry/2128993620
http://www.flickr.com/photos/isriya/2880296108
http://www.flickr.com/photos/wayneandwax/5112399463
http://www.flickr.com/photos/stawarz/3300414267
http://www.flickr.com/photos/obo-bobolina/3718498482
http://www.flickr.com/photos/darkb4dawn/3188721575
http://www.flickr.com/photos/saxonmoseley/73822602
http://www.flickr.com/photos/tobanblack/3765831017
http://www.flickr.com/photos/alanenglish/3949118647
http://www.flickr.com/photos/urbanwide/84107876
http://www.flickr.com/photos/walkadog/3868437337
http://www.flickr.com/photos/jon_ovington/4335484711
http://www.flickr.com/photos/schriste/2048054498
http://www.flickr.com/photos/origami_potato/5134223956