Our presentation from Camp Digital in Sweden about improving the User Experience of IHG's online sustainability application, Green Engage.

1. IHG GREEN ENGAGESAVING THE WORLD ONE HOTEL AT A TIME

2. Hälsningarochvälkomnande till Shaun Gomm Business Development Manager Sigma UK Simon Wissink User Experience Consultant Sigma UK

3. Who are InterContinental Hotels Group (IHG)? Worlds largest hotel company Seven successful brands Over 4,400 hotels in 100 countries Primary listing FTSE 100, secondary listing on NYSE 2010 revenue $1,628bn (approx 10,287,006,400 SEK) 2010 profit $444m (approx2,805,547,200 SEK) We have been working with IHG for the last 10 years

4. IHG have a combined carbon footprint of 9 million metric tons

5. Equal to 11,113 nonstop flights around the world…

6. Enter Green Engage… IHG's online sustainability management system that helps hotels to… Raise guest and staff awareness of sustainable development Reduce energy and water consumption Reduce carbon footprint

7. How does Green Engage work? 2 Hotels input their site data – water, gas, electricity etc. System automatically generates reports and benchmarks to compare performance 1 4 Hotels research ‘green solutions’ and add specific actions to their action plan Finally, system produces reports which allow IHG to review an individual hotel's progress 3

8. Cost savings Not just environmental benefits, also tangible financial benefits Potential energy savings of up to 25% Environmental impact Reduced energy consumption Reduced carbon footprint Public perception Guests would prefer to stay in a green hotel Significant competitive edge What benefits does it bring?

9. GREEN ENGAGE 1.0 THE FIRST IHG SYSTEM

10. Green Engage 1.0 was piloted in 2009 Good initial uptake, around 650 hotels Great concept, poor user experience IHG received a lot of negative feedback They carried out usability testing on the system and there were a number of key findings… The beginning: Green Engage 1.0

11. Once signed up, users didn’t know where to start Navigation wasn’t very intuitive User Interface wasn’t very appealing

12. Reporting functionality didn't meet user requirements No logical flow/user journey The list goes on…

13. Back to the drawing board Our core approach focussed heavily on User Experience throughout the project lifecycle. Research and User Engagement 1 Creative Design 2 Rapid Prototyping 3 Usability Testing 4 Development and Rollout 5

14. Green Engage users are spread all over the globe in a range of different cultural contexts To gain qualitative feedback we carried out face-to-face workshops and telephone interviews We supplemented this qualitative input with quantitative feedback gained from an online survey Research and User Engagement

15. Sketches > low-fidelity wireframes > final designs Refined these over a course of iterative design meetings Creative Design

16. We ran a JAD (Joint Application Development) workshop to allow stakeholders and users to influence the detailed requirements of the Green Engage site This was a highly visual process using Axure to prototype suggested functionality as it emerged from the discussions Rapid Prototyping

17. We used the Axure prototype for usability testing Two rounds of testing with refinements in between The System Usability Scale (SUS) score improved dramatically with a 35% increase Before Sigma’s involvement 42% of Product Reaction Cards (PRCs) chosen in usability testing were positive; we succeeded in increasing positive PRCs to 82% Usability Testing

18. We worked as part of the client’s in-house team to develop the application using Java and GWT technologies Our friends at Sigma Ukraine were closely involved Green Engage 2.0 was rolled out to hotels in April 2011 Development and Rollout

19. GREEN ENGAGE 2.0 SOME OF THE KEY FEATURES

20. Development and Rollout Intuitive and friendly Setup Wizard…

21. Simple 3 step process…

22. Enter monthly usage data…

23. Generate simple reports…

24. And more complex reports with benchmarking…

25. Homepage ‘dashboard’ provides an overview…

26. IHG has become the first hotel company to receive LEED (Leadership in Energy & Environmental Design) certification for both new and existing hotels So far 1,100 hotels have signed up to the system If all the hotels in the 4,400-strong portfolio adopted the system the estimated total savings for hotel owners could be over $300m (1,872,183,784 SEK) Consider this…

27. Sigma App Camp to explore the use of mobile and Green Engage Advanced carbon calculator to display total footprint by month Advanced water benchmarking Make green ratings available to the public And much more… Beyond Green Engage 2.0

28. THANK YOU!ANY QUESTIONS?

29. @WeAreSigma