The document discusses using design thinking and human-centered design approaches to encourage entrepreneurship and develop employability skills. It emphasizes prototyping ideas, collaborating with users, and designing services with the same care as products. The document also provides examples of projects including helping revitalize a street in Stirling, Scotland through startups and events. It encourages readers to use design approaches like prototyping and cocreation to develop their own ideas and initiatives.

1. From idea to action:
encouraging enterprise and employability
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

2. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

3. First Things First
ventures and initiatives
projects and collaborations
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

4. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

5. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

6. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

7. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

8. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

9. UMBRELLA OF SERVICE DESIGN
{PRODUCT DESIGN}
{SYSTEM DESIGN}
{ORGANISATIONAL CHANGE}
{COLLABORATION}
{BRAND}
{BUSINESS}
{PROFIT}
{ECO SYSTEM}
{ORGANISATIONAL INFRASTRUCTURE}
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

10. AN INTANGIBLE PRODUCT WE
EXPERIENCE IN TIME THROUGH
MULTIPLE TOUCHPOINTS AND
Sarah Drummond | Snook
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
CHANNELS
Co founder + Director of Design

11. MOST COMPANIES
BELIEVE THAT THEY
PROVIDE A GOOD SERVICE
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

12. ONLY 8% OF THEIR
CUSTOMERS AGREE
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

13. SERVICES ACCOUNT FOR 75% OF THE
WESTERN ECONOMY BUT ARE RARELY
DESIGNED WITH THE SAME CARE AND
ATTENTION TO DETAIL AS PRODUCTS
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

14. dis
er c
iv
l
ov
de
er
lop
def
ve
ne
i
de
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

15. "You should put yourself In my position,
Put Yourself In tHe users PosItIon,
I tHInK tHat doesnt HaPPen enougH"
Isabella, 53,
Penge
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

16. COCREATION
PEOPLE
PROTOTYPING
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

17. THIS IS ALL
ABOUT PEOPLE
- do the friends and
family test
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

18. THINK IN JOURNEYS
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

19. Prototype
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

20. JOINING UP AND
SEEING THE BIG
PICTURE
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

21. Visualise and
tell stories
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

22. BRINGING
IDEAS TO
LIFE
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

23. cocreate
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

24. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

25. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

26. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

27. Start Up Street Stirling
- Bringing back life to king street
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

28. Bring king street back to life
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

29. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

30. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

31. film
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

32. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

33. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

34. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

35. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

36. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

37. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

38. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

39. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

40. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

41. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

42. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

43. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

44. Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

45. where will you start?
dis
er c
iv
l
ov
de
er
lop
def
ve
ne
i
de
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

46. wearesnook.com
@wearesnook
Sarah Drummond
Director of Design
sarah@wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design
wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin