We Are Social's comprehensive new Digital in APAC 2016 report offers internet, social media and mobile usage statistics covering 30 countries around the Asia-Pacific region. It contains 150 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies. For a complete and insightful analysis of these numbers, please visit http://bit.ly/DSMAP16
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Digital in APAC 2016
1. @wearesocial • 1
DIGITAL IN
APAC 2016
SIMON KEMP • WE ARE SOCIAL
WE ARE SOCIAL’S COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE
DATA, TRENDS, AND STATISTICS AROUND APAC IN SEPTEMBER 2016
we
are
social
7. @wearesocial • 7
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
• Sources: Worldometers; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao, LiveInternet.ru; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
7.448
SEP
2016
URBANISATION: 54%
3.630
PENETRATION: 49%
2.671
PENETRATION: 36%
4.779
PENETRATION: 64%
2.438
PENETRATION: 33%
8. @wearesocial • 8
SEP
2016 GLOBAL DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF UNIQUE
MOBILE USERS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence. * Source data has been recalibrated since March 2015
we
are
social
we
are
social
we
are
social
+19% +26% +30%* +39%*
10. @wearesocial • 10
ACTIVE USERS BY SOCIAL PLATFORM
SEP
2016 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
• Sources: latest company announcements, press statements and earnings releases, correct as at 02 Sep 2016
1,712
1,000
1,000
899
806
652
555
500
313
300
300
282
218
200
122
106
100
100
100
100
100
FACEBOOK
WHATSAPP
FB MESSENGER
QQ
WECHAT
QZONE
TUMBLR
INSTAGRAM
TWITTER
SKYPE
BAIDU TIEBA
SINA WEIBO
LINE
SNAPCHAT
YY
LINKEDIN
BBM
PINTEREST
TELEGRAM
VIBER
VKONTAKTE
11. @wearesocial • 11
MOBILE USERS vs. CONNECTIONS
# #
TOTAL NUMBER
OF MOBILE
USERS (UNIQUE
INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS AS
A PERCENTAGE OF
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
AVERAGE
NUMBER OF MOBILE
SUBSCRIPTIONS
PER UNIQUE USER
• Sources: Worldometers; GSMA Intelligence
SEP
2016
we
are
social
we
are
social
we
are
social
4.78B 64% 7.82B 1.64
13. @wearesocial • 13
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
BILLION BILLION BILLION BILLION BILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
4.116
URBANISATION: 47%
1.825
PENETRATION: 44%
1.428
PENETRATION: 35%
3.860
vs. POPULATION: 94%
1.358
PENETRATION: 33%
DIGITAL IN ASIA-PACIFIC
14. @wearesocial • 14
SEP
2016 APAC DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+27% +31% +4% +50%
GROWTH TRENDS OF KEY DIGITAL STATISTICAL INDICATORS ACROSS THE REGION
16. @wearesocial • 16
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
we
are
social
we
are
social
we
are
social
APAC INTERNET USE
SEP
2016
49%
83%
93%90%
52%
34%
35%
74%
30%
18%
53%
60%
53%
71%
85%
88%33%
50%
44%
28%
88%
92%
46%
9%
NATIONAL INTERNET PENETRATION FIGURES
• Sources: UN; InternetWorldStats, ITU, CIA
17. @wearesocial • 17
APAC INTERNET USE
SEP
2016 NATIONAL INTERNET PENETRATION FIGURES
GLOBAL
AVERAGE
• Sources: UN; InternetWorldStats, ITU, CIA
93%
92%
90%
88%
88%
85%
83%
78%
75%
74%
71%
60%
53%
53%
52%
50%
46%
44%
41%
40%
35%
34%
33%
32%
30%
28%
22%
20%
18%
9%
0.01%
JAPAN
NEWZEALAND
SOUTHKOREA
TAIWAN
AUSTRALIA
HONGKONG
SINGAPORE
MACAU
BRUNEI
MALDIVES
MALAYSIA
THAILAND
PHILIPPINES
VIETNAM
CHINA
MONGOLIA
FIJI
APACAVERAGE
NEPAL
BHUTAN
INDIA
INDONESIA
BANGLADESH
CAMBODIA
SRILANKA
TIMOR-LESTE
MYANMAR
LAOS
PAKISTAN
PAPUANEWGUINEA
NORTHKOREA
18. @wearesocial • 18
GROWTH IN INTERNET USERS
SEP
2016
2,472%
354%
136%
90%
75%
70%
65%
56%
41%
33%
32%
32%
30%
27%
24%
22%
21%
21%
19%
18%
17%
11%
10%
8%
8%
8%
6%
0%
0%
0%
0%
TIMOR-LESTE
MYANMAR
MONGOLIA
INDIA
NORTHKOREA
PAPUANEWGUINEA
LAOS
MALDIVES
BHUTAN
NEPAL
BANGLADESH
CAMBODIA
SRILANKA
APACAVERAGE
FIJI
PHILIPPINES
INDONESIA
VIETNAM
MACAU
PAKISTAN
THAILAND
CHINA
TAIWAN
HONGKONG
MALAYSIA
JAPAN
SINGAPORE
AUSTRALIA
BRUNEI
SOUTHKOREA
NEWZEALAND
• Sources: UN; InternetWorldStats, ITU, CIA
GLOBAL
AVERAGE
19%
19. @wearesocial • 19
SEP
2016
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
we
are
social
we
are
social
we
are
social
39% 58% 3% 0.02%
-17% +18% -14% -
SHARE OF WEB TRAFFIC: ASIA
• Source: StatCounter, Q3 2016
20. @wearesocial • 20
SEP
2016
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
we
are
social
we
are
social
we
are
social
58% 31% 11% 0.01%
-7% +22% -13% +40%
SHARE OF WEB TRAFFIC: OCEANIA
• Source: StatCounter, Q3 2016
22. @wearesocial • 22
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
we
are
social
we
are
social
we
are
social
SOCIAL MEDIA USE
SEP
2016
36%
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
69%
43%82%
58%
34%
12%
71%
20%
14%
43%
59%
53%
62%
68%
72%14%
47%
35%
28%
62%
66%
42%
5%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
23. @wearesocial • 23
SEP
2016 APAC SOCIAL MEDIA USE
##
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
we
are
social
we
are
social
we
are
social
1.428
BILLION
35% 1.358
BILLION
33%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
24. @wearesocial • 24
SOCIAL MEDIA USE
SEP
2016 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
GLOBAL
AVERAGE
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
82%
72%
71%
70%
69%
68%
66%
62%
62%
61%
59%
58%
53%
47%
43%
43%
42%
35%
34%
31%
28%
27%
23%
20%
20%
19%
14%
14%
12%
5%
<0.01%
SOUTHKOREA
TAIWAN
MALDIVES
BRUNEI
SINGAPORE
HONGKONG
NEWZEALAND
MALAYSIA
AUSTRALIA
MACAU
THAILAND
CHINA
PHILIPPINES
MONGOLIA
JAPAN
VIETNAM
FIJI
APACAVERAGE
INDONESIA
BHUTAN
TIMOR-LESTE
CAMBODIA
NEPAL
MYANMAR
SRILANKA
LAOS
PAKISTAN
BANGLADESH
INDIA
PAPUANEWGUINEA
NORTHKOREA
25. @wearesocial • 25
GROWTH IN SOCIAL MEDIA USE
SEP
2016
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
189%
91%
76%
75%
67%
50%
46%
38%
36%
35%
33%
31%
30%
29%
28%
27%
27%
23%
19%
18%
15%
15%
13%
12%
12%
9%
4%
2%
N/A
N/A
N/A
MYANMAR
LAOS
TIMOR-LESTE
CAMBODIA
BANGLADESH
NORTHKOREA
SRILANKA
PAKISTAN
BHUTAN
NEPAL
VIETNAM
PAPUANEWGUINEA
MALDIVES
PHILIPPINES
CHINA
MONGOLIA
APACAVERAGE
INDIA
INDONESIA
THAILAND
BRUNEI
NEWZEALAND
MACAU
FIJI
MALAYSIA
AUSTRALIA
HONGKONG
TAIWAN
JAPAN
SOUTHKOREA
SINGAPORE
GLOBAL
AVERAGE
26%
26. @wearesocial • 26
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
we
are
social
we
are
social
we
are
social
MOBILE SOCIAL USE
SEP
2016
33%
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
65%
43%82%
58%
29%
10%
65%
16%
12%
36%
59%
46%
56%
61%
72%11%
44%
33%
23%
54%
57%
38%
4%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
27. @wearesocial • 27
MOBILE SOCIAL
SEP
2016 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
GLOBAL
AVERAGE
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
82%
72%
66%
65%
65%
61%
59%
58%
57%
57%
56%
54%
46%
44%
43%
38%
36%
33%
29%
28%
23%
22%
20%
17%
16%
16%
12%
11%
10%
4%
<0.01%
SOUTHKOREA
TAIWAN
BRUNEI
SINGAPORE
MALDIVES
HONGKONG
THAILAND
CHINA
MACAU
NEWZEALAND
MALAYSIA
AUSTRALIA
PHILIPPINES
MONGOLIA
JAPAN
FIJI
VIETNAM
APACAVERAGE
INDONESIA
BHUTAN
TIMOR-LESTE
CAMBODIA
NEPAL
MYANMAR
LAOS
SRILANKA
PAKISTAN
BANGLADESH
INDIA
PAPUANEWGUINEA
NORTHKOREA
28. @wearesocial • 28
GROWTH IN MOBILE SOCIAL USE
SEP
2016
165%
90%
77%
59%
59%
55%
55%
50%
50%
43%
41%
36%
33%
32%
31%
31%
27%
20%
19%
18%
18%
17%
16%
13%
13%
10%
7%
5%
N/A
N/A
N/A
MYANMAR
NORTHKOREA
LAOS
CAMBODIA
CHINA
BANGLADESH
TIMOR-LESTE
SRILANKA
APACAVERAGE
BHUTAN
MONGOLIA
PAKISTAN
THAILAND
MALDIVES
VIETNAM
PHILIPPINES
NEPAL
INDIA
INDONESIA
NEWZEALAND
PAPUANEWGUINEA
BRUNEI
TAIWAN
FIJI
MACAU
MALAYSIA
HONGKONG
AUSTRALIA
JAPAN
SOUTHKOREA
SINGAPORE
GLOBAL
AVERAGE
39%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
30. @wearesocial • 30
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
we
are
social
we
are
social
we
are
social
MOBILE USE
SEP
2016
105%
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
145%
137%113%
95%
126%
77%
198%
124%
66%
152%
122%
117%
142%
178%
139%83%
160%
94%
89%
127%
131%
124%
49%
• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
31. @wearesocial • 31
MOBILE CONNECTIONS
SEP
2016 MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
GLOBAL
AVERAGE
313%
198%
178%
166%
160%
152%
145%
142%
139%
137%
131%
127%
126%
124%
124%
122%
122%
117%
113%
95%
94%
93%
89%
88%
83%
77%
73%
68%
66%
49%
13%
MACAU
MALDIVES
HONGKONG
CAMBODIA
MONGOLIA
VIETNAM
SINGAPORE
MALAYSIA
TAIWAN
JAPAN
NEWZEALAND
AUSTRALIA
INDONESIA
SRILANKA
FIJI
BRUNEI
THAILAND
PHILIPPINES
SOUTHKOREA
CHINA
APACAVERAGE
NEPAL
TIMOR-LESTE
BHUTAN
BANGLADESH
INDIA
LAOS
MYANMAR
PAKISTAN
PAPUANEWGUINEA
NORTHKOREA
• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
32. @wearesocial • 32
GROWTH IN MOBILE CONNECTIONS
SEP
2016
175%
54%
23%
21%
18%
11%
11%
11%
11%
9%
8%
7%
7%
6%
6%
5%
5%
5%
4%
4%
4%
2%
2%
2%
1%
0%
-1%
-6%
-15%
-15%
-28%
MYANMAR
MONGOLIA
TIMOR-LESTE
BHUTAN
NORTHKOREA
VIETNAM
JAPAN
FIJI
BANGLADESH
MACAU
MALDIVES
CAMBODIA
INDIA
NEPAL
INDONESIA
PAPUANEWGUINEA
BRUNEI
NEWZEALAND
PHILIPPINES
MALAYSIA
APACAVERAGE
HONGKONG
AUSTRALIA
SOUTHKOREA
CHINA
TAIWAN
SINGAPORE
SRILANKA
THAILAND
PAKISTAN
LAOS
GLOBAL
AVERAGE
10%
• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
35. @wearesocial • 35
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
24.1
URBANISATION: 90%
21.2
PENETRATION: 88%
15.0
PENETRATION: 62%
30.6
vs. POPULATION: 127%
13.0
PENETRATION: 54%
DIGITAL IN AUSTRALIA
36. @wearesocial • 36
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
= +9% +2% +5%
37. @wearesocial • 37
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.5
1.3
1.9
1.5
1.2
0.9
0.6
0.4
1.4
1.9
1.3
0.9
0.6
0.5
15,000,000 53% 47%
6% 3% 3%
18% 9% 9%
26% 13% 13%
19% 10% 9%
14% 8% 6%
10% 6% 4%
7% 4% 3%
39. @wearesocial • 39
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
162.0
URBANISATION: 35%
53.9
PENETRATION: 33%
22.0
PENETRATION: 14%
134.4
vs. POPULATION: 83%
18.0
PENETRATION: 11%
DIGITAL IN BANGLADESH
40. @wearesocial • 40
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+32% +67% +11% +55%
41. @wearesocial • 41
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.9
2.8
1.0 0.2 0.1 0.02 0.02
2.3
8.2
4.7
1.2 0.3 0.1 0.1
22,000,000 23% 77%
15% 4% 11%
50% 13% 37%
26% 5% 21%
6% 1% 5%
1.7% 0.4% 1.3%
0.5% 0.1% 0.4%
0.5% 0.1% 0.4%
43. @wearesocial • 43
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
779
URBANISATION: 39%
310
PENETRATION: 40%
240
PENETRATION: 31%
689
vs. POPULATION: 88%
220
PENETRATION: 28%
DIGITAL IN BHUTAN
44. @wearesocial • 44
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+41% +36% +21% +43%
45. @wearesocial • 45
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
17
39
29
8 2
1 2
20
51
47
17
6 1 2
240,000 40% 60%
15% 7% 8%
37% 16% 21%
31% 12% 19%
10% 3% 7%
4% 1.0% 2.6%
0.7% 0.2% 0.5%
1.7% 0.7% 1.0%
47. @wearesocial • 47
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
426
URBANISATION: 78%
319
PENETRATION: 75%
300
PENETRATION: 70%
521
vs. POPULATION: 122%
280
PENETRATION: 66%
DIGITAL IN BRUNEI DARUSSALAM
48. @wearesocial • 48
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
= +15% +5% +17%
49. @wearesocial • 49
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
6
32
47
29
13
5
3
6
40
63
34
15
5 5
300,000 44% 56%
4% 2% 2%
24% 11% 13%
37% 16% 21%
21% 10% 11%
9% 4% 5%
3% 2% 2%
2% 1% 2%
51. @wearesocial • 51
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
15.7
URBANISATION: 21%
5.0
PENETRATION: 32%
4.2
PENETRATION: 27%
26.0
vs. POPULATION: 166%
3.5
PENETRATION: 22%
DIGITAL IN CAMBODIA
52. @wearesocial • 52
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+32% +75% +7% +59%
53. @wearesocial • 53
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
230
787
492
84
28 13 7
270
1,078
895
206
69
23 16
4,200,000 39% 61%
12% 5% 6%
44% 19% 26%
33% 12% 21%
7% 2% 5%
2.3% 0.7% 1.6%
0.8% 0.3% 0.5%
0.5% 0.2% 0.4%
55. @wearesocial • 55
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
1,379
URBANISATION: 57%
721
PENETRATION: 52%
806
PENETRATION: 58%
1,314
vs. POPULATION: 95%
806
PENETRATION: 58%
DIGITAL IN CHINA
56. @wearesocial • 56
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+11% +28% +1% +59%
58. @wearesocial • 58
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
895
URBANISATION: 54%
415
PENETRATION: 46%
380
PENETRATION: 42%
1,110
vs. POPULATION: 124%
340
PENETRATION: 38%
DIGITAL IN FIJI
59. @wearesocial • 59
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+24% +12% +11% +13%
60. @wearesocial • 60
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
20
59
57
29
13
5
2
21
63
62
30
12
5
4
380,000 48% 52%
11% 5% 6%
32% 15% 17%
31% 15% 16%
16% 8% 8%
6.6% 3.4% 3.2%
2.7% 1.3% 1.4%
1.4% 0.4% 0.9%
62. @wearesocial • 62
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
7.3
URBANISATION: 100%
6.2
PENETRATION: 85%
5.0
PENETRATION: 68%
13.0
vs. POPULATION: 178%
4.5
PENETRATION: 61%
DIGITAL IN HONG KONG
63. @wearesocial • 63
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+8% +4% +2% +7%
64. @wearesocial • 64
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
120
491
930
594
284
181
129
97
418
704
506
286
176
110
5,000,000 54% 46%
4% 2% 2%
18% 10% 8%
33% 19% 14%
22% 12% 10%
11% 6% 6%
7% 4% 4%
5% 3% 2%
66. @wearesocial • 66
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
1,319
URBANISATION: 33%
462
PENETRATION: 35%
153
PENETRATION: 12%
1,012
vs. POPULATION: 77%
130
PENETRATION: 10%
DIGITAL IN INDIA
67. @wearesocial • 67
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+90% +23% +7% +20%
68. @wearesocial • 68
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
4
16.5
10.6
3.6
1.7 0.7 0.3
12
49.1
35.5
12.5
4.2
2.1 0.9
153,000,000 24% 76%
10% 2% 8%
43% 11% 32%
30% 7% 23%
11% 2% 8%
3.8% 1.1% 2.7%
1.8% 0.4% 1.4%
0.8% 0.2% 0.6%
70. @wearesocial • 70
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
259.1
URBANISATION: 55%
88.1
PENETRATION: 34%
88.0
PENETRATION: 34%
326.3
vs. POPULATION: 126%
76.0
PENETRATION: 29%
DIGITAL IN INDONESIA
71. @wearesocial • 71
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+21% +19% +6% +19%
72. @wearesocial • 72
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
8
14.7
9.2
3.5
1.2
0.3 0.3
8
19.0
15.6
5.6
1.7
0.4
1.3
88,000,000 41% 59%
18% 9% 9%
38% 17% 21%
28% 10% 18%
10% 4% 6%
3.2% 1.3% 1.9%
0.8% 0.3% 0.5%
1.8% 0.3% 1.5%
74. @wearesocial • 74
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
126.4
URBANISATION: 94%
118.0
PENETRATION: 93%
54.5
PENETRATION: 43%
173.3
vs. POPULATION: 137%
54.5
PENETRATION: 43%
DIGITAL IN JAPAN
75. @wearesocial • 75
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+8% [N/A] +11% [N/A]
76. @wearesocial • 76
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.3
2.2
4.1
2.9
1.6
0.6 0.20.3
2.2
3.8
3.3
2.2
1.0
0.5
25,000,000 48% 52%
1% 1% 1%
18% 9% 9%
32% 16% 15%
25% 12% 13%
15% 7% 9%
6% 2% 4%
3% 1% 2%
78. @wearesocial • 78
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
6.86
URBANISATION: 40%
1.40
PENETRATION: 20%
1.30
PENETRATION: 19%
5.03
vs. POPULATION: 73%
1.10
PENETRATION: 16%
DIGITAL IN LAOS
79. @wearesocial • 79
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+65% +91% -28% +77%
80. @wearesocial • 80
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
110
227
154
50 18
5 2
110
282
213
81
38 13
6
1,300,000 43% 57%
17% 8% 8%
39% 17% 22%
28% 12% 16%
10% 4% 6%
4.3% 1.4% 2.9%
1.3% 0.3% 1.0%
0.6% 0.2% 0.4%
82. @wearesocial • 82
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
592
PENETRATION: 100%
460
PENETRATION: 78%
360
PENETRATION: 61%
1,851
vs. POPULATION: 313%
340
PENETRATION: 57%
DIGITAL IN MACAU
83. @wearesocial • 83
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+19% +13% +9% +13%
84. @wearesocial • 84
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
8
39
80
35
18
7
6
6
34
69
32
14
6
5
360,000 54% 46%
4% 2% 2%
20% 11% 9%
41% 22% 19%
19% 10% 9%
9% 5% 4%
4% 2% 2%
3% 2% 1%
86. @wearesocial • 86
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
30.5
URBANISATION: 75%
21.7
PENETRATION: 71%
19.0
PENETRATION: 62%
43.4
vs. POPULATION: 142%
17.0
PENETRATION: 56%
DIGITAL IN MALAYSIA
87. @wearesocial • 87
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+8% +12% +4% +10%
88. @wearesocial • 88
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.6
2.4
2.7
1.5
0.8
0.3 0.1
0.6
3.1
3.7
1.8
0.9
0.4
0.2
19,000,000 44% 56%
6% 3% 3%
29% 12% 16%
34% 14% 19%
17% 8% 9%
9% 4% 5%
4% 2% 2%
1.5% 0.4% 1.0%
90. @wearesocial • 90
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
367
URBANISATION: 47%
270
PENETRATION: 74%
260
PENETRATION: 71%
725
vs. POPULATION: 198%
240
PENETRATION: 65%
DIGITAL IN THE MALDIVES
91. @wearesocial • 91
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+56% +30% +8% +32%
92. @wearesocial • 92
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
7
25.7
35.3
12.8 4.8
1.6 0.7
10
48.8
73.3
27.7
9.8 3.3 1.6
260,000 34% 66%
6% 3% 4%
28% 10% 19%
41% 13% 28%
15% 5% 11%
6% 2% 4%
1.9% 0.6% 1.2%
0.9% 0.3% 0.6%
94. @wearesocial • 94
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
2.98
URBANISATION: 73%
1.50
PENETRATION: 50%
1.40
PENETRATION: 47%
4.77
vs. POPULATION: 160%
1.30
PENETRATION: 44%
DIGITAL IN MONGOLIA
95. @wearesocial • 95
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+136% +27% +54% +41%
96. @wearesocial • 96
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
110
196
234
114
57
19
13
99
190
224
90
34 11 11
1,400,000 53% 47%
15% 8% 7%
28% 14% 14%
33% 17% 16%
15% 8% 6%
6% 4% 2%
2.2% 1.4% 0.8%
1.7% 0.9% 0.8%
98. @wearesocial • 98
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
54.1
URBANISATION: 35%
11.8
PENETRATION: 22%
11.0
PENETRATION: 20%
36.6
vs. POPULATION: 68%
9.0
PENETRATION: 17%
DIGITAL IN MYANMAR
99. @wearesocial • 99
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+354% +189% +175% +165%
100. @wearesocial • 100
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.4
1.9
1.1
0.3
0.1 0.1 0.03
0.7
3.4
2.0
0.6 0.2 0.1 0.1
11,000,000 36% 64%
9% 3% 6%
49% 17% 31%
28% 10% 18%
8% 3% 5%
3.1% 1.3% 1.7%
1.8% 0.7% 1.2%
0.8% 0.2% 0.6%
102. @wearesocial • 102
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
28.7
URBANISATION: 19%
11.7
PENETRATION: 41%
6.5
PENETRATION: 23%
26.7
vs. POPULATION: 93%
5.6
PENETRATION: 20%
DIGITAL IN NEPAL
103. @wearesocial • 103
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+33% +35% +6% +27%
104. @wearesocial • 104
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.3
1.0
0.6
0.1
0.0 0.02 0.04
0.6
1.7
1.5
0.3
0.1 0.1 0.1
6,500,000 33% 67%
13% 4% 8%
42% 16% 26%
33% 10% 23%
7% 2% 5%
2.3% 0.6% 1.8%
1.5% 0.3% 1.2%
1.7% 0.6% 1.2%
106. @wearesocial • 106
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
4.55
URBANISATION: 86%
4.16
PENETRATION: 92%
3.00
PENETRATION: 66%
5.98
vs. POPULATION: 131%
2.60
PENETRATION: 57%
DIGITAL IN NEW ZEALAND
107. @wearesocial • 107
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
= +15% +5% +18%
108. @wearesocial • 108
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
3,000,000 59% 41%
8% 4% 4%
20% 10% 10%
24% 12% 12%
17% 9% 8%
14% 8% 6%
10% 6% 4%
7% 4% 3%
120
296
356
282
252
178
133
110
309
361
232
180
116
90
110. @wearesocial • 110
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
25.22
URBANISATION: 61%
0.014
PENETRATION: <0.1%
0.012
PENETRATION: <0.1%
3.31
vs. POPULATION: 13%
0.010
PENETRATION: <0.1%
DIGITAL IN NORTH KOREA
111. @wearesocial • 111
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+75% +50% +18% +90%
113. @wearesocial • 113
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
190.9
URBANISATION: 39%
34.4
PENETRATION: 18%
27.0
PENETRATION: 14%
126.3
vs. POPULATION: 66%
22.0
PENETRATION: 12%
DIGITAL IN PAKISTAN
114. @wearesocial • 114
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+18% +38% -15% +36%
115. @wearesocial • 115
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.8
3.1
1.6
0.4 0.2 0.1 0.04
2.7
9.0
6.4
2.0
0.7
0.2 0.1
27,000,000 22% 78%
13% 3% 10%
44% 11% 33%
29% 6% 24%
9% 1% 7%
3.3% 0.6% 2.7%
0.9% 0.2% 0.7%
0.7% 0.2% 0.5%
117. @wearesocial • 117
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
7.70
URBANISATION: 13%
0.72
PENETRATION: 9%
0.42
PENETRATION: 5%
3.80
vs. POPULATION: 49%
0.33
PENETRATION: 4%
DIGITAL IN PAPUA NEW GUINEA
118. @wearesocial • 118
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+70% +31% +5% +18%
119. @wearesocial • 119
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
28
69
41
15 5
1
4
31
97
74
32
14 5 7
420,000 39% 61%
14% 7% 7%
39% 16% 23%
27% 10% 18%
11% 4% 7%
4.5% 1.3% 3.2%
1.4% 0.3% 1.1%
2.6% 1.0% 1.6%
121. @wearesocial • 121
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
101.5
URBANISATION: 44%
54.0
PENETRATION: 53%
54.0
PENETRATION: 53%
119.2
vs. POPULATION: 117%
47.0
PENETRATION: 46%
DIGITAL IN THE PHILIPPINES
122. @wearesocial • 122
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+22% +29% +4% +31%
123. @wearesocial • 123
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
4.5
9.5
7.6
3.6
1.9 1.0
0.5
3.8
9.0
7.5
3.3
1.3 0.7 0.4
54,000,000 52% 48%
13% 7% 6%
35% 18% 17%
28% 14% 14%
13% 7% 6%
6% 4% 2%
3% 2% 1%
2% 1% 1%
125. @wearesocial • 125
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
5.65
URBANISATION: 100%
4.70
PENETRATION: 83%
3.90
PENETRATION: 69%
8.22
vs. POPULATION: 145%
3.70
PENETRATION: 65%
DIGITAL IN SINGAPORE
126. @wearesocial • 126
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+6% [N/A] -1% [N/A]
127. @wearesocial • 127
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
57
338
623
409
231
142 5355
402
743
442
241
141 60
3,900,000 47% 53%
3% 1% 1%
19% 9% 10%
35% 16% 19%
22% 10% 11%
12% 6% 6%
7% 4% 4%
3% 1% 2%
129. @wearesocial • 129
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
50.4
URBANISATION: 83%
45.3
PENETRATION: 90%
41.5
PENETRATION: 82%
57.1
vs. POPULATION: 113%
41.5
PENETRATION: 82%
DIGITAL IN SOUTH KOREA
130. @wearesocial • 130
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
= [N/A] +2% [N/A]
131. @wearesocial • 131
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
1.2
2.3
2.1
1.1
0.6
0.2
0.04
1.1
2.7
2.8
1.6
0.9
0.3 0.1
17,000,000 44% 56%
13% 7% 6%
29% 13% 16%
29% 13% 16%
16% 6% 9%
9% 4% 5%
3.1% 1.1% 2.0%
0.7% 0.2% 0.5%
133. @wearesocial • 133
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
20.76
URBANISATION: 18%
6.23
PENETRATION: 30%
4.10
PENETRATION: 20%
25.83
vs. POPULATION: 124%
3.30
PENETRATION: 16%
DIGITAL IN SRI LANKA
134. @wearesocial • 134
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+30% +46% -6% +50%
135. @wearesocial • 135
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
72
447 436
157 56
22 10
300
966
992
444
130 52
26
4,100,000 29% 71%
9% 2% 7%
34% 11% 23%
35% 11% 24%
15% 4% 11%
4.5% 1.4% 3.2%
1.8% 0.5% 1.3%
0.9% 0.2% 0.6%
137. @wearesocial • 137
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
23.5
URBANISATION: 78%
20.6
PENETRATION: 88%
17.0
PENETRATION: 72%
32.6
vs. POPULATION: 139%
17.0
PENETRATION: 72%
DIGITAL IN TAIWAN
138. @wearesocial • 138
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+10% +2% = +16%
139. @wearesocial • 139
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.6
1.6
2.4
1.9
1.2
0.6
0.2
0.5
1.6
2.3
1.9
1.1
0.5
0.2
17,000,000 51% 49%
6% 3% 3%
19% 10% 10%
28% 14% 14%
23% 12% 11%
14% 7% 6%
7% 4% 3%
3% 1% 1%
141. @wearesocial • 141
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
68.1
URBANISATION: 52%
41.0
PENETRATION: 60%
40.0
PENETRATION: 59%
82.8
vs. POPULATION: 122%
40.0
PENETRATION: 59%
DIGITAL IN THAILAND
142. @wearesocial • 142
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+17% +18% -15% +33%
143. @wearesocial • 143
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
2.3
5.9
5.7
3.1
1.6
0.7
0.3
2.2
6.3
6.2
3.1
1.4
0.7 0.5
40,000,000 49% 51%
10% 5% 5%
31% 15% 16%
30% 14% 16%
16% 8% 8%
8% 4% 4%
4% 2% 2%
2% 1% 1%
145. @wearesocial • 145
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
1.20
PENETRATION: 33%
0.34
PENETRATION: 28%
0.33
PENETRATION: 28%
1.06
vs. POPULATION: 89%
0.27
PENETRATION: 23%
DIGITAL IN TIMOR-LESTE
146. @wearesocial • 146
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+2,472% +76% +23% +55%
147. @wearesocial • 147
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
25
59
27
6
1.3 0.5 1.0
44
100
58
13 4
1.0
4
330,000 35% 65%
20% 7% 13%
46% 17% 29%
25% 8% 17%
5% 2% 4%
1.5% 0.4% 1.2%
0.4% 0.1% 0.3%
1.3% 0.3% 1.0%
149. @wearesocial • 149
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
93.9
URBANISATION: 34%
49.5
PENETRATION: 53%
40.0
PENETRATION: 43%
143.0
vs. POPULATION: 152%
34.0
PENETRATION: 36%
DIGITAL IN VIETNAM
150. @wearesocial • 150
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+21% +33% +11% +31%
151. @wearesocial • 151
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
3.3
6.5
5.6
2.0
0.8
0.3
0.1
3.5
7.2 7.1
2.4
0.9 0.4 0.2
40,000,000 46% 54%
17% 8% 9%
34% 16% 18%
32% 14% 18%
11% 5% 6%
4% 2% 2%
1.7% 0.8% 0.9%
0.7% 0.2% 0.5%
152. @wearesocial • 152
CLICK HERE TO READ OUR DETAILED ANALYSIS
OF ALL THESE NUMBERS: BIT.LY/DSMAP16
154. @wearesocial • 154
SOURCES USED IN THIS REPORT
Population data
United Nations World Population Prospects, 2015 Revision; United Nations World Urbanization Prospects, 2014
Revision.
Internet user data
Figures derived from the latest available data published by Internet World Stats, the International Telecoms
Union (ITU), and the United States Central Intelligence Agency (CIA), as at 23 August 2016.
Social media active account data
Figures represent the latest publicly reported monthly active user (MAU) data, as published by Facebook,
Tencent, LINE, Kakao, and VKontakte (via LiveInternet.ru) up until 02 September 2016. Cited figures relate
solely to the largest active social platform in each respective country (based on the largest MAU data
reported via public media), and do not factor individuals’ use of multiple social platforms in order to avoid
double-counting, so actual social media user figures may potentially be higher than those quoted.
Mobile phone connections and user data
Latest reported data published by GSMA Intelligence, correct as at 02 September 2016
Icons and graphics
Special thanks to TheNounProject.com for inspiring many of the icons in this report.
Note: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital, Social &
Mobile in APAC in 2015 report, available for free download via http://bit.ly/DSMAP15
155. @wearesocial • 155
IMPORTANT NOTES
We Are Social publishes its compendia of digital, social, and mobile media statistics on a periodic
basis, but on occasion we may need to alter or update the information and data contained therein.
To ensure you have the most up-to-date version of this report, please visit http://bit.ly/wassgss.
This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to
various geographical territories around the world. However, reference to these territories and any
associated elements (including flags) does not imply the expression of any opinion whatsoever on the
part of We Are Social or any of its employees, nor on the part of any of the featured data partners,
nor any of those organisations’ employees, concerning the legal status of any country, territory, city
or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries.
This report has been compiled for informational purposes only, and relies on data from a wide variety
of sources, including public and private companies, market research firms, government agencies,
NGOs, and private individuals. We strive to ensure that all data and charts contained in the report
are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor
any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or
assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use
or the results of such use of any information, or represents that its use would not infringe privately
owned rights.
We Are Social will not be liable in respect of any business losses, including without limitation loss of or
damage to profits, income, revenue, use, production, anticipated savings, business, contracts,
commercial opportunities or goodwill as a result of any actions taken based on any of the content
contained within this report.
156. @wearesocial • 156
WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS
CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE
BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER
OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE.
WE CALL THIS SOCIAL THINKING.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO LEARN MORE ABOUT HOW WE
CAN HELP YOU TOO, VISIT WEARESOCIAL.COM.
157. @wearesocial • 157
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIAL
SAYHELLO@WEARESOCIAL.COM
+65 6236 0740
HTTP://WEARESOCIAL.COM