This is the second in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg

1. #2
COMMUNITIES
HAVE MORE VALUE THAN
PLATFORMS
SIMON KEMP • we are social • MARCH 2013
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2. 2

3. OUR ‘PROVOCATIONS’ FORMAT
TODAY TOMORROW TO DO
The realities, trends, Where we see these The implications for
and observations that developments taking brands, and what you
inspired our thinking marketing in the future can do to harness them
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4. XT
CONTE
THE (SOCIAL) NETWORK EFFECT
We naturally gravitate to the social media
platforms where we can interact with the
people we care about. If these people move
on to a different platform, we usually follow
them, because it’s social benefits we seek;
media and content are just means to an end.
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5. TODAY: PEOPLE’S PLATFORM CHOICES ARE DRIVEN BY
PERSONAL BENEFITS, NOT BY TECHNOLOGY FEATURES
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6. G
DIGGIN
R
DEEPE
HISTORY HAS SHOWN HOW DIFFICULT IT CAN BE TO
MOVE A BRAND’S AUDIENCE BETWEEN PLATFORMS
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7. TOMORROW: BRANDS NURTURE COMMUNITIES
INSTEAD OF BUILDING PLATFORM-SPECIFIC AUDIENCES
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8. TO DO: IDENTIFY WHAT BRINGS YOUR AUDIENCE(S)
TOGETHER AND BUILD YOUR STRATEGY AROUND THAT
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9. FIND OUT MORE AT
WEARESOCIAL.SG
148

10. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

11. WE ARE SOCIAL
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG