This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Cambodia. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
CAMBODIA
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. CAMBODIA
13,395,682 20% 80%
TOTAL POPULATION URBAN RURAL
329,680 2%
INTERNET USERS INTERNET PENETRATION
412,360 3%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
10,189,746 76 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. MORE THAN
HALF
OF CAMBODIA’S POPULATION
IS BELOW THE AGE OF 20
we are social SOURCE: PHNOM PENH DAILY

5. CAMBODIA IS A MOBILE NATION
76% VS 3%
MOBILE PHONE FIXED LINE PHONE
PENETRATION PENETRATION
we are social SOURCE: ITU.INT

6. THERE ARE
10
OFFICIAL MOBILE NETWORK
OPERATORS IN CAMBODIA
we are social SOURCE: ITU.INT

7. MOBILE PHONES THAT ACCEPT
3 SIM CARDS
AT THE SAME TIME ARE
COMMON IN CAMBODIA
we are social SOURCE: BBC

8. THERE ARE
229
INTERNET CAFÉS IN CAMBODIA
we are social SOURCE: ITU.INT

9. SOCIAL MEDIA USERS OUTNUMBER
INTERNET USERS IN CAMBODIA
412,360 VS 329,680
FACEBOOK USERS INTERNET USERS
IN CAMBODIA IN CAMBODIA
we are social SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011

10. FACEBOOK DEMOGRAPHICS IN CAMBODIA
55-64: 65+:
45-54: 1% 1%
35--44: 1%
4%
13-17:
16%
25-34: FEMALE:
27% MALE: 38%
62%
18-24:
49%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

11. TOP FACEBOOK PAGES IN CAMBODIA
# BRAND PAGE LIKES GROWTH
1 K TOP 46,661 10.40%
2 U.S. EMBASSY PHNOM PENH, CAMBODIA 22,962 56.01%
3 SWITCH AD & PRO 225 0.00%
4 HOMETOWN HOTEL 26 0.00%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

12. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

13. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social