This is the November 2011 edition of We Are Social Singapore's guide to Social, Digital and Mobile in Indonesia. You can find more individual country reports and a complete Asia overview at http://wearesocial.sg
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
1. SOCIAL, DIGITAL
AND MOBILE IN
INDONESIA
we are social
DECEMBER 2011
2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
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3. INDONESIA
237,556,363 43% 57%
TOTAL POPULATION URBAN RURAL
39,600,000 17 %
INTERNET USERS INTERNET PENETRATION
40,829,720 17 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
210,391,300 89 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
4. REPORTS OF THE NUMBER OF INTERNET
USERS IN INDONESIA VARY GREATLY:
84,748,000 VS
39,600,000
SALING SILANG INTERNET WORLD STATS
we are social SOURCE: BUSINESS MEASUREMENT INTELLIGENCE, AS REPORTED IN SALING SILANG
5. MORE THAN
HALF
OF INDONESIA’S INTERNET
USERS ARE YOUNGER THAN
20
we are social SOURCE: NIELSEN
6. INTERNET USE IN INDONESIA
IS HEAVILY MALE-SKEWED
VS
64% 36%
MALE FEMALE
we are social SOURCE: COOLFOUNDERS / COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
7. PERCENTAGE OF INDONESIAN INTERNET
USAGE COMING FROM MOBILE DEVICES:
61%
we are social SOURCE: NIELSEN DATA QUOTED IN THE JAKARTA POST
8. PROPORTION OF DESKTOP INTERNET ACCESS
IN INDONESIA COMING FROM INTERNET CAFÉS:
66%
we are social SOURCE: NIELSEN
9. INTERNET PENETRATION IS ONLY 17% IN INDONESIA…
>!
…BUT MORE INDONESIANS USE THE INTERNET
THAN LISTEN TO THE RADIO OR READ NEWSPAPERS
we are social SOURCE: YAHOO! AND TNS DATA QUOTED ON DAILYSOCIAL.NET
10. INDONESIAN NETIZENS PREFER TO 8
STAY IN TOUCH VIA SOCIAL NETWORKS
71% 51%
VS
OF INDONESIAN NETIZENS OF INDONESIAN NETIZENS
SEND PRIVATE MESSAGES USE EMAIL
VIA SOCIAL NETWORKS
we are social SOURCE: NIELSEN; REPRESENTS HABITS OF DIGITAL CONSUMERS AGED 15+
11. 89%
OF INDONESIAN INTERNET USERS
VISIT SOCIAL MEDIA SITES
we are social SOURCE: COMSCORE
12. FACEBOOK DEMOGRAPHICS IN INDONESIA
55-64:
45-54: 0% 65+:
2% 2%
35--44:
6%
13-17:
28%
25-34:
21% FEMALE:
MALE: 40%
60%
18-24:
41%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
13. TOP FACEBOOK PAGES IN INDONESIA
# BRAND PAGE LIKES GROWTH
1 SURFER GIRL 1,970,681 2.10%
2 CHOCOLATOS 1,786,810 0.95%
3 BLACKBERRY INDONESIA 1,554,499 7.38%
4 YAMAHA MOTOR INDONESIA 1,325,865 1.98%
5 AXE ID 1,000,615 31.56%
6 STARBUCKS INDONESIA 620,796 0.35%
7 XL RAME 617,472 1.43%
8 OAKLEY INDONESIA 614,850 0.17%
9 NIKE FOOTBALL INDONESIA 364,634 0.88%
10 TANGO WAFER RENYAH 339,888 43.61%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
14. TWEETS PER DAY IN INDONESIA:
1,293,131
we are social SOURCE: SALING SILANG
15. (! )!
THAT’S
15
TWEETS EVERY
SECOND
we are social SOURCE: BASED ON DATA FROM SALING SILANG
16. 87%
OF INDONESIAN TWEETS
COME FROM MOBILE DEVICES
we are social SOURCE: SALING SILANG
17. INDONESIA’S SHERINA MUNAF -
A SINGER FROM JAKARTA - HAS
1,336,781
FOLLOWERS ON TWITTER, MAKING HER THE
MOST-FOLLOWED PERSON LIVING IN ASIA
we are social SOURCE: BASED ON DATA FROM SOCIALBAKERS, ACCESSED NOVEMBER 2011
18. 51%
OF INDONESIAN WEB USERS STREAM OR
DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH
we are social SOURCE: NIELSEN
19. NUMBER OF LINKEDIN USERS IN INDONESIA:
860,000
we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
21. 90%
OF INDONESIAN NETIZENS
USE PHOTO-SHARING SITES
we are social SOURCE: COMSCORE
22. NUMBER OF BLOGS IN INDONESIA:
5,270,658
we are social SOURCE: SALING SILANG, JULY 2011
23. 89%
OF INDONESIA’S MOBILE INTERNET USERS
ACCESS SOCIAL MEDIA SITES FROM THEIR PHONES
we are social SOURCE: YAHOO! APAC, AC CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
24. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
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25. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
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