Super Week Review

ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
AGENDA
REVIEW OF THE FOLLOWING SPEAKERS:
 Avinash Kaushik
 Jeff Sauer
 Peter O‘Neill
 Aurelie Pols
 Julien Coquet
 Simo Ahava
 Take Away‘s from Superweek
Link to superweek presentations:
https://www.dropbox.com/sh/pskzb4hsn98mpnd/XZ1A5WPvJZ
Thanks to: @duracelltomi

UPGRADIA
Definition: Driven by consumers' thirst for quicker, more
seamless access to the new (in ways that are cheaper,
more sustainable and more participatory) and facilitated by
emerging technologies, the constant stream of upgrades
and iterations typical of the digital ecosystem is coming to
the world of physical objects.

STRUCTURE SENSOR
CLIP-ON SENSOR TURNS IOS DEVICE INTO 3D SCANNER
Source: http://techcrunch.com/2013/09/17/occipitals-new-structure-sensor-turns-your-ipad-into-a-mobile-3d-scanner/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

SUPERWEEK HUNGARY 2014
IT WAS AMAZING – AND SO WAS THE CROWD ;-)

SPEAKERS
Simo Peter
Avinash
Julien Jeff
Aurelie

AVINASH KAUSHIK
blog@kaushik.net
@avinash
www.kaushik.net

JEFF SAUER
Jeff.sauer@gmail.com
@jeffsauer
www.jeffalytics.com

Landing Page As Keyword Proxy
Not Perfect, but
Much Better!
http://moz.com/blog/proving-seo-value-in-google-analytics

Not Provided Kit
Not Provided Kit: http://notprovidedkit.com/

PETER O‘NEILL
peteroneill@l3analytics.com
@peter_oneill
www.l3analytics.com

The idea behind “See This Do That” Analytics
 I believe analysts need to change our focus
 Originally we asked – what data do you need?
 We evolved to – What are your business questions?
 Now I think the question should be:
What actions can you take?
o What insights do you need to inform those actions?
o What data do we need to provide those insights?
o How can we give you the insights you need in a way that you can
act upon them?
Analytics is useful at the point where users are able to act upon
the insights

So how does “See This, Do That” work?
The See This, Do That approach
o It is tool and data source agnostic
o Users request the report
o They have necessary training to interpret the report
o They are able to act immediately upon insights
Examples of See This, Do That business actions
1. Fix broken links
2. Promote product/content on social media
3. Feature product/content on homepage
4. Feature product/content on navigation pages
5. Adjust a product’s description, price, image
6. Adjust a content piece’s heading, image

AURELIE POLS
aurelie@mindyourgroup.com
@aureliepols
www.mindyourgroup.com

Techno security is just 1 piece of the puzzle
Data Collection
Processes
Resources

Remember! Human error causes most data breaches
Source: http://www.cooldailyinfographics.com/post/data-and-security-breaches

JULIEN COQUET
julien.coquet@gmail.com
@juliencoquet
www.hub-sales.fr

No more IT
intervention!
• Independence from IT
• Place the tag once.
• Goodbye IT!
• Profit ?
Marketing execs
can use it!
• It's easy, just click
• Workflow, yay
• Access rights
• Control agencies
Tag and forget
• Tagging will auto-
magically follow
site evolutions
• My data layer is
bulletproof!
• My reports will
contain the data I
need
Tag Management makes promises it cannot keep

Give IT
some love <3
• Involve IT early
• Consult them for
feasibility
• Keep them in the
loop for future
deployments
Marketing execs can use
it!
• Create actual
workflows and
processes
• Enforce them!
• Train your team
• Seek professional
help
Quality > Quantity
• Data quality is the
new conversion rate
• Get a super tight
tagging plan
• Define quality
assurance processes
• Automate QA
SOLUTIONS

SIMO AHAVA
sahava@netbooster.com
@simoahava
www.netbooster.com

CIRCUMSTANCE
How do circumstances affect online behavior?

GOOGLE TAG MANAGER
document.cookie = ”session=1”
192.168.1.
1
1. Visitor arrives on website
2. A custom cookie is used to
see if page is first in a session. If
yes, proceed, if no, abort
3. Identify the IP address of the
visitor
4. Get longitude and latitude
values of the visitor’s location
using the IP (Maxmind)
5. Use longitude and latitude to
poll for weather conditions at the
location (OpenWeather). Parse
the JSON data, and push it into
the data layer
6. Send data to Google Analytics
using non-interaction event and
visit-scope custom dimension

: http://www.simoahava.com/web-development/universal-analytics-weather-custom-dimension/
GOOGLE ANALYTICS

Online Intelligence Solutions
LEARNINGS

Visualisations
First: Top-Layer analysis – then digg deeper
Unilever had to train 189!!!!! Agencies globally
Action, action, action!!!
Give non-Analytics the chance to act immediately
Reports have to be useable for company internal recipients
People who have experience, will show you the short-cut

NICOLE PUKALA
nicole.pukala@atinternet.com
@nicolepukala
www.atinternet.com

Online Intelligence Solutions
KÖSÖNÖM

Super Week Review

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