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Bowling Green Internet Marketing Class Lecture

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Webbed Marketing

Bill Balderaz, President of Webbed Marketing, talks to a BGSU Marketing class about Internet Marketing.

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IT and Marketing Bill Balderaz Founder and Chief Optimism Officer Webbed Marketing
Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional and Broadcast Advertising ,[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object]
Webbed Marketing ,[object Object],[object Object],[object Object],[object Object]
Integrated Marketing
What is Integrated Marketing ,[object Object],[object Object],[object Object],[object Object]
Brand Focused vs Social Media Focused Brand Focused VS Social Media Focused Brands telling their story Joining a conversation Carefully defined and controlled Consumers defining your brand Being perfect Being genuine
Brand Focused vs. Social Media Focused ,[object Object]
The Preacher vs. The Cab Driver
Assumption #1: Yes, This Matters in B2B Source: Forrester Research
Assumption #2: Yes, This Matters in the Consumer Space Source: BrandWeek
Measuring Online Marketing Campaigns
Clear Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Webbed Marketing Scorecard
The Webbed Marketing Scorecard ,[object Object],[object Object],[object Object],[object Object]
Spiderfly ,[object Object],[object Object],[object Object],[object Object]
Just Give Me A Number
Just Give Me A Number (OK, now I need more details)
Case Studies Measuring ROI
Case Study #1 - Moochie & Co. ,[object Object],[object Object],[object Object]
Case Study #1 - Moochie & Co. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study #1 - Moochie & Co.
Case Study #1 - Moochie & Co.
Case Study #2 - Shizuka New York ,[object Object],[object Object],[object Object]
Case Study #2 - Shizuka New York ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study #2 - With a Compelling Hook ,[object Object]
Case Study #2 - Setting Goals ,[object Object],[object Object],[object Object]
Case Study #2 - SEO Press Release
Case Study #2 - Blogger Outreach
Case Study #2 - Video ,[object Object]
Case Study #3 – Romantic Makeover
Case Study #3 – Romantic Makeover
Case Study #3 – Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study #3 – Online Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study #4 – National Council (non-profit) ,[object Object],[object Object],[object Object]
Case Study #4 – Media Relations/Awareness ,[object Object]
Case Study #4 – Media Relations/Awareness ,[object Object],[object Object]
Case Study #4 –Traffic from Traditional Media Relations, Social Media & Search
Case Study #4 – Online Programs Drive Traditional Media Coverage ,[object Object],[object Object],[object Object],[object Object]
Case Study #4 – Widespread Media Coverage
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be The Cab Driver!
Take Aways ,[object Object],[object Object],[object Object],[object Object]
Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz

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