Bill Balderaz, of Webbed Marketing, presents Social Media in 15 Minutes at Netsmart Connections 2010.

1. Social Media in 15 MinutesNetsmart Connections 2010 April 15, 2010 Confidential discussion draft.

3. Social Media Creates Value Technology plus social interaction creates value. (Duct Tape Marketing)

5. Create a support network

6. Engage advocates

7. Learn from clients, physicians and community

9. www.twitter.com About Twitter is a community of friends and strangers from around the world sending updates about moments in their lives in 140 characters or less. Twitter names/accounts/handles have to be 15 characters or less 100 million users Adoption among influencers Why To connect with patients, competitors, pitch stories to the media, industry experts and listen to relevant conversations. Content is “teasers” to drive them to content on Facebook, Web site, YouTube, blog posts, etc.

10. Twitter Conversations

12. Facebook Conversations

14. General public

15. Clients (current and previous)

16. Local and national media

17. Healthcare organizations

18. Nurses & physicians

20. Frequency of Facebook Posts Facebook Newsfeeds are what people see when logging into their Facebook page. The more an agency posts to their page, the more chances the agency has of being seen by their network Post to Facebook at least2-3 times a week. Daily is better

21. Video is the fastest growing type of content YouTube is considered a search engine (and the second fastest growing!) Three main video networks for sharing

22. Length restrictions by video network: YouTube: 10 min Vimeo: no restriction Facebook: 20 min

24. Complete all fields when uploading videos such as description, title, URL. Use keywords

25. Add a call to action at end of videos. Web site address, phone number…

26. Make playlists by category – News, Health, Community, Prevention

27. Use “chapters” in the videos if they are long

29. YouTube Monitoring & Staffing Administrator can monitor comments – sent to email One person should monitor the Channel and able to respond quickly (within 24 – 48 hours)

30. www.linkedin.com About LinkedIn networks 10 million pros in 130 industries Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals

31. Why Find employees, service providers, subject experts, and partners who come recommended Be found or validated for funding opportunities Post and distribute job listings to find high-quality passive candidates Get introduced to others through people you know

32. LinkedIn

33. Getting started on LinkedIn HR and recruiters build profiles and start connecting with professionals Be transparent Use relevant keywords in the profile Find relevant healthcare groups on LinkedIn By service lines, healthcare IT, HR, physicians

34. Rating Sites www.healthgrades.com www.vitals.com www.netdocs.com www.consumerhealthratings.com www.ratemds.com www.drscore.com

35. Rating Sites Be careful! Some of the rating sites are how much money you spend on advertising or listing. Rating sites seem to rank well on keyword searches Because they are visible, important to monitor the ratings Can build profiles on main networks

37. Note: Cannot link Twitter to a LinkedIn Group

38. Set up Selective Tweets on Facebook to auto-post as Facebook News Feed status updates. Use hashtag #fb at end to post

39. Post longer content a few times weekly just to Facebook - events, photos, videos, notes, links and to respond to fan comments

40. Twitter can link to LinkedIn profile to update status. Choose updates for profile status using #in hashtag at end of tweet

42. Integrating Into Mix

44. Identify audience - Are they online? What are they saying?

45. Set campaign metrics

46. Select tools (email, direct mail, paid, earned, social, other)

47. Work with service lines on message, deliverables, approvals

48. Identify who owns social media components and monitoring

49. Develop editorial calendar that highlights the message, audience, channel (email, Facebook, Twitter….)

50. Create or adapt channel-specific content and creative

52. Build social media team to guide strategy

53. Dedicate time to social mediaUpdate and revise policy and staff education Test 1-2 applications Migrate from ‘broadcast’ to ‘dialog’ Identify applications to benefit internal needs

54. Questions & Comments Bill Balderaz bbalderaz@webbedmarketing.com www.webbedmarketing.com Twitter: @bbalderaz