2. User Generated Content

4. What is Social Media about? Nouns have changed to verbs. Contentreaders have changed to content publishers. The customer has evolved. Communities are defining products and services. Twitter is the new Google.

5. Types of Social Media

6. Managing Social MediaA report from Nielsen Online

8. Managing Your Brand Do you manage your brand or is someone else? Comes from the free chapter of “Radically Transparent.”

9. Got your name reserved?

10. From: Radically Transparent The rise in social media means that anyone can post pictures or write about your company, 24/7 online, and will. Citizen Journalists and People Paparazzi. Every day, people discuss your personal and corporate reputations on blogs, forums, and niche websites. This kind of transparency requires new reputation management skills.

11. From: Radically Transparent Traditional word-of-mouth is a powerful market forces. Social computing makes it public. The internet provides a megaphone for the disgruntled—with no entry barrier, little legal accountability, instant commentary, full multimedia communication, and a free distribution channel to millions worldwide. And people like them find these complaints credible.

12. Community Engagement If you build it will they come? Comes from the first chapter of “18 Rules of Community Engagement.”

13. Next Steps View the next presentations for different types of social media: Communicating => Blogs, Twitter Networking => Facebook, LinkedIn Sharing => Flickr, YouTube Collaborating => Wikis

14. Links / Resources MiaLynnLee.com Slideshare.net/webbiegirl Delicious.com/mialynnlee/socialmedia Nielsen Report Radically Transparentby Andy Beal and Judy Strauss 18 Rules of Community Engagementby Angela Connor