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Social Media

Every day communications, Finding People Online and Promoting a Business
Professional Investigators MidAmerican Regional Conference March 30, 2012
Social Media is changing communication
In Real Life is Affected                    Facebook Stalker
• The way we interact with
  each other
• How we react to situations
• What we expect from other
  people

Relationship Changer
• Meeting on Facebook
• Deleting Ex’s
• Searching BF or GF on
  social media, questioning
  multiple profiles
• Sharing “family” happenings
  from Facebook                 http://www.youtube.com/watch?v=zgYqnibO-Bo
Facebook.com/PrivateInvestigatorsNow




Find a way to engage
your audience.           GetYourFanCam.com
Social Media Creating a Presence

•   Respond to people.
•   Engage your followers.
•   Provide useful content.
•   Be Real.
•   Monitor your brand.
•   Seek advice of an experienced social
    media professional.
Facebook Timelines – Time’s Up!
                                    • Cover Photos 850 x 315
                                    • Private Messages to Pages
                                    • Admin Panel
                                    • Backdating
                                    • Pinning Posts to top of wall
                                    • Facebook Offers and
                                      Sponsored Stories
                                    • Reach Generator (paid
                                      model to reach 50% more
                                      user feeds)




http://gretemangroup.com/new-facebook-timeline-tips/
Social Media Talk for Private Investigators Conference
Checking In Shows Where You’ve Been
Facebook via Foursquare   Foursquare




Facebook


                          Twitter via Foursquare
WPD Facebook Page helps solve crimes
 Wichita police solve several crimes in less than 24-hours,
 and they credit social media see KWCH.com




 http://www.kwch.com/news/kwch-jab-wpd-credits-facebook-friends-for-helping-nab-theft-suspects-20120223,0,4383358.story
Searching Facebook for People
Policy for using Facebook




• You must be 13.
• One profile, and it must represent you.
• Businesses must be set up as PAGES,
  not people (profiles)
• Follow contest terms.
Monitor your business or search people
                        Google.com/alerts




http://leemediagroup.com/featured/alert-tools-to-monitor-your-business/
Monitor your business or search people
              Monitter.com
Monitor your business or search people
            SocialMention.com
                                Social Mention Real Time
                                Search lets you enter a
                                search phrase and search
                                all online sources, sources
                                ranging from microblogs to
                                video, or select social
                                media sources. There is
                                also an advanced
                                search that lets you add or
                                subtract words, search from
                                specific locations, during a
                                certain time, and restricting
                                users.
Advanced Google Search

                                Site Search

                                Quotations

                                AND or OR

                                Exclude words

    http://www.google.ca/advanced_search
Advanced Twitter Search

                                   Create and
                                   save Twitter
                                   searches.




    https://twitter.com/#!/search-home
Who to Follow on Twitter




http://www.pinow.com/articles/604/75-private-investigator-professionals-to-follow-on-twitter
The Wayback Machine is an historical archive of preserved web pages.

                    http://wayback.archive.org
@Webbiegirl

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Social Media Talk for Private Investigators Conference

  • 1. Social Media Every day communications, Finding People Online and Promoting a Business Professional Investigators MidAmerican Regional Conference March 30, 2012
  • 2. Social Media is changing communication In Real Life is Affected Facebook Stalker • The way we interact with each other • How we react to situations • What we expect from other people Relationship Changer • Meeting on Facebook • Deleting Ex’s • Searching BF or GF on social media, questioning multiple profiles • Sharing “family” happenings from Facebook http://www.youtube.com/watch?v=zgYqnibO-Bo
  • 3. Facebook.com/PrivateInvestigatorsNow Find a way to engage your audience. GetYourFanCam.com
  • 4. Social Media Creating a Presence • Respond to people. • Engage your followers. • Provide useful content. • Be Real. • Monitor your brand. • Seek advice of an experienced social media professional.
  • 5. Facebook Timelines – Time’s Up! • Cover Photos 850 x 315 • Private Messages to Pages • Admin Panel • Backdating • Pinning Posts to top of wall • Facebook Offers and Sponsored Stories • Reach Generator (paid model to reach 50% more user feeds) http://gretemangroup.com/new-facebook-timeline-tips/
  • 7. Checking In Shows Where You’ve Been Facebook via Foursquare Foursquare Facebook Twitter via Foursquare
  • 8. WPD Facebook Page helps solve crimes Wichita police solve several crimes in less than 24-hours, and they credit social media see KWCH.com http://www.kwch.com/news/kwch-jab-wpd-credits-facebook-friends-for-helping-nab-theft-suspects-20120223,0,4383358.story
  • 10. Policy for using Facebook • You must be 13. • One profile, and it must represent you. • Businesses must be set up as PAGES, not people (profiles) • Follow contest terms.
  • 11. Monitor your business or search people Google.com/alerts http://leemediagroup.com/featured/alert-tools-to-monitor-your-business/
  • 12. Monitor your business or search people Monitter.com
  • 13. Monitor your business or search people SocialMention.com Social Mention Real Time Search lets you enter a search phrase and search all online sources, sources ranging from microblogs to video, or select social media sources. There is also an advanced search that lets you add or subtract words, search from specific locations, during a certain time, and restricting users.
  • 14. Advanced Google Search Site Search Quotations AND or OR Exclude words http://www.google.ca/advanced_search
  • 15. Advanced Twitter Search Create and save Twitter searches. https://twitter.com/#!/search-home
  • 16. Who to Follow on Twitter http://www.pinow.com/articles/604/75-private-investigator-professionals-to-follow-on-twitter
  • 17. The Wayback Machine is an historical archive of preserved web pages. http://wayback.archive.org