Examples of how social media is used in every day communications, finding people online and promoting a business. A talk for the Professional Investigator's Mid American Regional Conference March 30, 2012.
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Social Media Talk for Private Investigators Conference
1. Social Media
Every day communications, Finding People Online and Promoting a Business
Professional Investigators MidAmerican Regional Conference March 30, 2012
2. Social Media is changing communication
In Real Life is Affected Facebook Stalker
• The way we interact with
each other
• How we react to situations
• What we expect from other
people
Relationship Changer
• Meeting on Facebook
• Deleting Ex’s
• Searching BF or GF on
social media, questioning
multiple profiles
• Sharing “family” happenings
from Facebook http://www.youtube.com/watch?v=zgYqnibO-Bo
4. Social Media Creating a Presence
• Respond to people.
• Engage your followers.
• Provide useful content.
• Be Real.
• Monitor your brand.
• Seek advice of an experienced social
media professional.
5. Facebook Timelines – Time’s Up!
• Cover Photos 850 x 315
• Private Messages to Pages
• Admin Panel
• Backdating
• Pinning Posts to top of wall
• Facebook Offers and
Sponsored Stories
• Reach Generator (paid
model to reach 50% more
user feeds)
http://gretemangroup.com/new-facebook-timeline-tips/
7. Checking In Shows Where You’ve Been
Facebook via Foursquare Foursquare
Facebook
Twitter via Foursquare
8. WPD Facebook Page helps solve crimes
Wichita police solve several crimes in less than 24-hours,
and they credit social media see KWCH.com
http://www.kwch.com/news/kwch-jab-wpd-credits-facebook-friends-for-helping-nab-theft-suspects-20120223,0,4383358.story
10. Policy for using Facebook
• You must be 13.
• One profile, and it must represent you.
• Businesses must be set up as PAGES,
not people (profiles)
• Follow contest terms.
11. Monitor your business or search people
Google.com/alerts
http://leemediagroup.com/featured/alert-tools-to-monitor-your-business/
13. Monitor your business or search people
SocialMention.com
Social Mention Real Time
Search lets you enter a
search phrase and search
all online sources, sources
ranging from microblogs to
video, or select social
media sources. There is
also an advanced
search that lets you add or
subtract words, search from
specific locations, during a
certain time, and restricting
users.
14. Advanced Google Search
Site Search
Quotations
AND or OR
Exclude words
http://www.google.ca/advanced_search
15. Advanced Twitter Search
Create and
save Twitter
searches.
https://twitter.com/#!/search-home
16. Who to Follow on Twitter
http://www.pinow.com/articles/604/75-private-investigator-professionals-to-follow-on-twitter
17. The Wayback Machine is an historical archive of preserved web pages.
http://wayback.archive.org