Edison Research VP lists 6 "Small, Good Things" that you can do today, without permission and nearly free, to positively impact your station, your career and your mindset.
10. Happiness is determined by...
“Set Point”
50%
10%
Actions
40%
SOURCE: Lyubomirsky, S., Sheldon, K. and Schadke, D. (2005)> Pursuing happiness: The architecture of sustainable change.
Review of General Psychology, 9: 111-31
11. Happiness is determined by...
“Set Point”
50%
Circumstances
10%
40%
SOURCE: Lyubomirsky, S., Sheldon, K. and Schadke, D. (2005)> Pursuing happiness: The architecture of sustainable change.
Review of General Psychology, 9: 111-31
12. Happiness is determined by...
“Set Point”
50%
Circumstances
10%
Actions
40%
SOURCE: Lyubomirsky, S., Sheldon, K. and Schadke, D. (2005)> Pursuing happiness: The architecture of sustainable change.
Review of General Psychology, 9: 111-31
13. Happiness is determined by...
“Set Point”
50%
Circumstances
10%
Actions
40%
SOURCE: Lyubomirsky, S., Sheldon, K. and Schadke, D. (2005)> Pursuing happiness: The architecture of sustainable change.
Review of General Psychology, 9: 111-31
21. 1. Build A Community Outpost
• Start An Audio Tumblelog
22.
23.
24.
25. 1. Build An Outpost
• Start An Audio Tumblelog
• {OPTIONAL} Set Up A Custom Domain at audioblog.[your call letters].com
26.
27. 1. Build A Community Outpost
• Start An Audio Tumblelog
• {OPTIONAL} Set Up A Custom Domain at audioblog.[your call letters].com
• Reach Out To Community Groups For Content
28. 1. Build A Community Outpost
• Start An Audio Tumblelog
• {OPTIONAL} Set Up A Custom Domain at audioblog.[your call letters].com
• Reach Out To Community Groups For Content
• Embrace Public Affairs Programming!
• Remember--the perfect is the enemy of the good.
39. 2. Start A Fan Club
• Log into Facebook
• Start A Group
• Your Facebook Group Should:
• Be About Your Community
• Invite ANYONE From Your Market (SEARCH!)
• Pass On Information About Events
• Share Content About Your Town
• Be A Playground For Talent & Listeners To Interact As PEERS
40. Never Forget:
You have as much right as anyone else
to carve out a space on the Internet
44. 3. Ask For Help
• Sign up for Twitter (if you haven’t already).
45.
46. 3. Ask For Help
• Sign up for Twitter (if you haven’t already).
• Sign up as YOU, not as the “station.”
47.
48. 3. Ask For Help
• Sign up for Twitter (if you haven’t already).
• Sign up as YOU, not as the “station.”
• Search for, and follow, people from your market
49.
50.
51.
52. 3. Ask For Help
• Sign up for Twitter (if you haven’t already).
• Sign up as YOU, not as the “station.”
• Search for, and follow, people from your market
• Create a “virtual music meeting” - Give it a hashtag (#MIX96)
53.
54. 3. Ask For Help
• Sign up for Twitter (if you haven’t already).
• Sign up as YOU, not as the “station.”
• Search for, and follow, people from your market
• Create a “virtual music meeting” - Give it a hashtag (#MIX96)
• The “research” is not the point. The conversation is the point.
77. Total Fees And Expenses
1. Build an Outpost $FREE
2. Start a Fan Club $FREE
3. Ask for Help $FREE
4. Learn A Language $250/yr
5. Hit The Shed $1000 (app.)
6. Make Stuff $150/yr
TOTAL $1400