Key demographic listening data for Internet Audio listening among 18-34s and 18-49s, taken from the Edison Research and Triton Digital Infinite Dial study.

1. The Infinite Dial
2014
#infinitedial

2. © 2014 Edison Research and Triton Digital
Methodology Overview
• In January/February 2014, Edison Research conducted a national telephone
survey of 2,023 people aged 12 and older, using random digit dialing
techniques.
• Survey offered in both English and Spanish languages.
• Both landlines and cell phones were called.
• Data weighted to national 12+ population figures.
• This is the 22nd study in the series dating to 1998.
• These studies provide estimates of digital platforms and their impact on the
media landscape based on self-reported consumer behaviors and attitudes.

3. © 2014 Edison Research and Triton Digital
47%
66%
59%
12+ 18-34 18-49
Two-thirds of 18-34 Year-Olds
Listen to Online Radio Monthly
% By Age Group Who Have Listened to Online Radio in Last Month
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet

4. © 2014 Edison Research and Triton Digital
36%
53%
46%
12+ 18-34 18-49
More than half of all 18-34s have
listened to Online Radio in the last week
% By Age Group Who Have Listened to Online Radio in Last Week
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet

5. © 2014 Edison Research and Triton Digital
% Aware of…
Base: 18-34 year-olds
3%
7%
8%
12%
13%
16%
20%
30%
44%
54%
54%
63%
84%
Stitcher
Songza
Rdio
Radio.com
TuneIn Radio
Last.fm
Slacker
Google Play All Access
Spotify
Rhapsody
iTunes Radio
iHeartRadio
Pandora
18-34 Year-Olds are Aware of Many Audio Brands

6. © 2014 Edison Research and Triton Digital
% Aware of…
Base: 18-49 year-olds
4%
6%
6%
12%
13%
14%
19%
29%
36%
51%
51%
58%
80%
Stitcher
Songza
Rdio
Last.fm
TuneIn Radio
Radio.com
Slacker
Google Play All Access
Spotify
Rhapsody
iTunes Radio
iHeartRadio
Pandora
Four in Five 18-49 Year-Olds are Aware of Pandora

7. © 2014 Edison Research and Triton Digital
Percent by Age Group Who Listened in Last Month
Brands lower than 6% Age 12+ not shown7%
9%
11%
40%
11%
10%
11%
47%
6%
8%
9%
31%
Spotify
iTunes Radio
iHeartRadio
Pandora
Age 12+
Age 18-34
Age 18-49

8. © 2014 Edison Research and Triton Digital
Percent by Age Group Who Listened in Last Week
5%
6%
6%
30%
7%
7%
6%
35%
4%
5%
5%
22%
Spotify
iTunes Radio
iHeartRadio
Pandora
Age 12+
Age 18-34
Age 18-49
Brands lower than 4% Age 12+ not shown