Presentación realizada en el #webcat Barcelona de Junio 2013. Autora: Rachel Nabors (@rachelnabors) ------------------------------------------------ RECURSOS: - Rachel Nabors web http://rachelnabors.com/ - "Web technologies need an owner" by Joe Hewitt http://joehewitt.com/2011/09/22/web-technologies-need-an-owner - The Black Brick Road http://codepen.io/rachelnabors/full/lqswg - Apple MacPro http://www.apple.com/mac-pro/

1. The Browser is not a
Document Reader
with @RachelNabors of RachelNabors.com

2. The Era of Flash

3. Smell the load screen.

4. Everyone wanted to be a Dunkleosteus, erm,
Flash Developer.

5. iOS says no to Flash

6. Rise of the Front End Dev

7. The environment was irreversibly changed.

8. New Niches
● HTML5, CSS3, and JavaScript were able to
rise to the occasion.
● Many designers, developers and generalists
began crossing into each others' territories.

9. An evolving role

10. Increasingly static
● Clients have gotten used to hearing, “You
can't do that on an iPhone!”
● Designers and developers have let
themselves be limited by Internet Explorer

11. Equal & Opposite Reactions
From:
● Interactive
● Show-offy
● Over-the-top
● Unorthodox design
To:
● Content-first
● Reserved
● User-focused
● Magazine-like

12. from the anime Serial Experiments Lain

13. “My prediction is that, unless the
leadership vacuum is filled, the Web is
going to retreat back to its origins as a
network of hyperlinked documents. The
Web will be just another app that you
use...”
—Joe Hewitt, Web Technologies Need an Owner, 2011

14. We have the power
●
●
●
●
●
●
HTML5 Audio, Video
SVG
Canvas
CSS3 Animation and Transitions
Web Audio API
Web GL

15. We can do this
Apply what we've learned from the worst
offences of Flash:
● User Experience
● Accessibility
● Performance and size

16. Interaction != “Flashy”
Not every interaction is going to look like this:
http://codepen.io/rachelnabors/full/lqswg
We can do interactions right, for all
experiences:
http://www.apple.com/mac-pro/

17. Return of the Interaction
Developer

18. What we can do
● Define yourself by the things you make, not
the tools you use
● Evolve with the environment
● Cross pollinate, reach out to people outside
your circls

19. And above all else remember:
What we build today determines what
browsers and networks support
tomorrow.
Thank you! @RachelNabors of RachelNabors.com