1. Modeling Web Feature Usage in China
presented by
Xu Xiaoge, Ph.D.
Assistant Professor
Division of Journalism and Publishing
Wee Kim Wee School of Communication and Information
May 22, 2007

2. Engagement-Empowerment/Environment Model

3. Applying the Model: Web Features Used

4. Applying the Model: Level of Web Features Usage

5. Applying the Model: Level of Web Features Usage

6. Applying the Model: Level of Web Features Usage

7. Applying the Model: Level of Web Features Usage

8. Applying the Model: The Influence of Environment
Social Factor:
Internet users not correlated with web feature usage
Economic Factor:
GDP not correlated with web feature usage
Cultural Factor:
“if they have it, we will have it” mentality
Political Factor:
Fear: engagement and empowerment = chaos?

9. Modeling Web Usage in China

10. Thank you!
presented by
Xu Xiaoge, Ph.D.
Assistant Professor
Division of Journalism and Publishing
Wee Kim Wee School of Communication and Information
May 22, 2007