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Can web site designers build effective customer relationship management systems in melbourne
1. Can web site designers build effective Customer relationship management
systems in Melbourne?
If your company does any type of sales then you may be interested in Customer relationship
management (CRM) systems like sugar CRM. These programs simplify the sales process and make it
much easier to track the sales process. Because this type of program is built using internet technology,
many Web site designers claim that they can develop CRM solutions. Is it true, can a Web design agency
build CRM applications? What does it take to be a proficient in CRM development, and is there anything
special about sugar crm developers in Melbourne?
To answer any of these questions it is important to consider how a website and CRM system are similar,
and how they differ. A static website will use nothing more than CSS and HTML to produce a brochure
that helps market a business. When you compare a static websites to CRM system, they are worlds
apart. Once you step beyond static into something more complex, the differences are not that great.
Most modern websites still use basic HTML and CSS to deliver content to the visitor, however, most of
the websites today are dynamic. Dynamic websites use a language like PHP to communicate with a
database. The database actually stores the data, then CSS and HTMl is used to display the content. An
example of this type of website would be Word Press or Joomla. Most web site designers are proficient
with this type of technology, and finding a web design agency that can develop dynamic websites is
somewhat easy.
Customer relationship management systems can also be developed using the same type of
infrastructure that a website uses. For instance, sugar crm developers in Melbourne use the same tools
that a website developer uses to build a Word Press website. Based on PHP and using a database to
store data, sugarcrm then uses CSS and HTML to deliver the user interface and data to a browser.
Considering that both solutions use virtually the same technology, it would seem that any Melbourne
web design Company with a competent team of web designers should be able to build both types of
applications. In reality though, this is not the case.
Why are sugarcrm developers in Melbourne different? It all boils down to understanding how the sales
pipeline works. A group of web site designer can easily understand the languages used to develop
customer management software systems, but expecting that a web development company can put
together something as complex as a CMS system is a stretch of the imagination.
2. The major differences between Website and CRM development are in the user interface. CRM
developers will have a very good idea of how the sales pipeline works and how different departments
interact with the software. This allows them to develop a system that simplifies the work and increases
productivity.
In addition to the workflow, CRM development requires special design and development skills. Again
these skills are similar to web design, but the front-end and back-end developers need to be able to
understand the workflow that CRM software follows.
The programmers that design the user interface are front-end developers, and the quality of the work
that they do will make or break a CRM project. Backend developers are the people who design how the
website interacts with the database. In CRM applications, the database queries and calculations are very
complicated, therefore the developers need a special understanding of what the CRM is trying to
accomplish.
Websites and CRM's are two very different applications of the same technology. With both being so
similar it may seem like any web design agency should be able to claim that they are expert CRM
developers in Melbourne. The truth though is that customer relationship management systems takes a
special knowledge of sales and better understanding of database programming to build applications that
work well. Although Web site designers may be able to understand and learn how to build CRM
solutions, it is better to find a CRM expert to build this type of application.