2. Agenda
Monday Tuesday Wednesday Thursday Friday Saturda
y
Sunday
1 Nov 2 Nov 3 Nov
1. SEO Basics: How it
works
Trainer: Ludwig & Shushan
4 Nov 5 Nov
4.Creating SEO-friendly Sites
Trainer: Ludwig
5.Creating Appealing Content
Trainer: Ludwig
6 Nov 7 Nov
8 Nov
2.Keyword Strategy
Trainer: Shushan
3.Competitor Analysis
Trainer: Shushan
9 Nov 10 Nov
6.Getting Offsite:
Linkbuilding Strategies
Trainer: Ludwig and
Shushan
11 Nov 12 Nov
7.Analyzing Results
Trainer: Shushan
13 Nov 14 Nov
15 Nov
8.SEO for International
Markets
Trainer: Ludwig
9. Search Marketing
Trainer: Shushan
16 Nov 17 Nov
10. Internet Marketing
and Viral Marketing. Social
Media
Trainer: Shushan
18 Nov 19 Nov 20 Nov
11. Page Speed
Optimization
Page Speed, an open source Firefox/Firebug
add-on that evaluates the performance of
web pages and gives suggestions for
improvement.
YSlow, a free tool from Yahoo! that suggests
ways to improve website speed.
WebPagetest shows a waterfall view of your
pages’ load performance plus an optimization
checklist.
In Webmaster Tools, Labs > Site
Performance shows the speed of your
website as experienced by users around the
world as in the chart below. We’ve also
blogged about site performance.”
12. Flash SEO
Build Independent HTML
pages
SWFObject
Restrict the over usage of
Flash
Creation of alternate
HTML content
Discoverability of Links
13. JavaScript
It makes your HTML
page load faster
You can instruct the
robots of search
engines NOT to read
the .js files.
The indexing of the
pages becomes faster
16. RSS Feeds
Ensure the RSS feed you use has
automatic notification to RSS search
engines and news aggregation sites of
updates to the feeds
Create a linking strategy to and from your
feed content.
Submit the feeds to top RSS search
engines and news aggregator directories
Choose a system that has social media
features such as tagging and bookmarking,
like 'add to del.icio.us' buttons
Set up monthly reporting on search engine
visibility and feed usage
Really Simple
Syndication
20. Content
Content length
Keyword frequency and density
Bookmarks and Sharing
Linking out
Copyscape (www.copyscape.com)
21. Image
Optimization
ALT and Title Tags
Image Filenames
Surrounding Texts
Images Folder
Image Type
Flickr, Picasa
22. Video
Optimization
Creation of relevant and Informative
Videos
Optimising Video Content and Thumbnails
Optimising the Title, keywords and
Description of the Video
Ratings, Comments and Reviews
Duration of the Video