SlideShare una empresa de Scribd logo

Blog As A Powerful Content Marketing Strategy

•Descargar como PPT, PDF•
•
Richard Ferguson
Richard Ferguson

Blogs as a powerful content marketing strategy. Introduces the content marketing revolution and how to use Blogs properly to adapt to the changing buyer behaviour of online visitors.

EmpresarialesNoticias y política
1 de 24
As a Powerful Content Marketing Strategy By Richard Ferguson 29 th September 2009 BLOGS
What do all these things have in common ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
They are content marketing tools ,[object Object],[object Object],[object Object],[object Object]
What is content marketing ? Its about sharing information in a non-threatening way that enables people to make better buying decisions. Its about making your potential buyer more intelligent, positioning you as the expert, building trust and credibility so its easy for them to buy from you. Instead of writing copy to sell your products and service you now have to write content that teaches and influences. Difference between Content Marketing & Social Media is like difference between marketing and media.
Why Should You Care ? ,[object Object],[object Object],[object Object],[object Object]
No longer just the “younger” generation ,[object Object],[object Object],[object Object],[object Object],[object Object],www.theboomerblog.com
What's so good about a BLOG ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Difference between Website & Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why blogs get abandoned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 Keys to a Successful Business Blog ( www.writingontheweb.com by Patsi Krakoff) ,[object Object],[object Object],[object Object],[object Object]
1. Content – the four E's ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One way to find them ... www.google.com/alerts Twitter Search is another http://search.twitter.com/
Google Alert email eg.
www.writingontheweb.com - her material used in this preso 3. DESIGN
www.junta42.com - great reference website !
www.e-nova.net.au (Adelaide Guy ! - check him out Its a good read )
4. Action : Ask Readers ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Successful Blog Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some options if you like what you have seen and heard .... ,[object Object],[object Object],Visit www.webenhancer.com.au
If you want to do it yourself http://www.problogger.net @$19.95 www.wordpress.com - its free
If you want someone to set it all up for you ....... Ph : 0431 732 112 – Richard Ferguson Examples Starter - http://skincare4antiageing.wordpress.com/ Social Power - http://getitdunn.wordpress.com/ Pro - http://juicycustomwebsites.com/
Thank You www.twitter.com/webenhancer

Recomendados

Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessAfrica Riviera
 
Computer wise SM Marketing Facebook
Computer wise SM Marketing FacebookComputer wise SM Marketing Facebook
Computer wise SM Marketing FacebookHannelie Morri
 
DM06Succesful Email
DM06Succesful EmailDM06Succesful Email
DM06Succesful EmailAntti Leino
 
21 Essential Social Media Marketing
21 Essential Social Media Marketing21 Essential Social Media Marketing
21 Essential Social Media Marketingsimplymyservices
 
Using Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessUsing Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessMedia Barker
 
The top ten things you should be doing in marketing
The top ten things you should be doing in marketingThe top ten things you should be doing in marketing
The top ten things you should be doing in marketingBlytheco
 
Elite Sdvob Presentation
Elite Sdvob PresentationElite Sdvob Presentation
Elite Sdvob Presentationmrempel
 
Step by step success formula
Step by step success formulaStep by step success formula
Step by step success formulaVinodh Ramakannan
 

Recomendados

Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessAfrica Riviera
 
Computer wise SM Marketing Facebook
Computer wise SM Marketing FacebookComputer wise SM Marketing Facebook
Computer wise SM Marketing FacebookHannelie Morri
 
DM06Succesful Email
DM06Succesful EmailDM06Succesful Email
DM06Succesful EmailAntti Leino
 
21 Essential Social Media Marketing
21 Essential Social Media Marketing21 Essential Social Media Marketing
21 Essential Social Media Marketingsimplymyservices
 
Using Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessUsing Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessMedia Barker
 
The top ten things you should be doing in marketing
The top ten things you should be doing in marketingThe top ten things you should be doing in marketing
The top ten things you should be doing in marketingBlytheco
 
Elite Sdvob Presentation
Elite Sdvob PresentationElite Sdvob Presentation
Elite Sdvob Presentationmrempel
 
Step by step success formula
Step by step success formulaStep by step success formula
Step by step success formulaVinodh Ramakannan
 
Blogging Tactical Guide
Blogging Tactical GuideBlogging Tactical Guide
Blogging Tactical GuideGeorgia Department of Defense
 
Effective Internet Marketing With Blogs
Effective Internet Marketing With BlogsEffective Internet Marketing With Blogs
Effective Internet Marketing With Blogsaens338
 
Small Business Marketing 101
Small Business Marketing 101Small Business Marketing 101
Small Business Marketing 101Dan Galante
 
N W I B emarketing presentation
N W I B emarketing presentationN W I B emarketing presentation
N W I B emarketing presentationbrief
 
Twitter
TwitterTwitter
TwitterMarkbeech Marketing
 
Using Social Media Effectively
Using Social Media EffectivelyUsing Social Media Effectively
Using Social Media EffectivelyColdicott Freelance Training
 
Introduction To Business Networking And Social Media V2 0
Introduction To Business Networking And Social Media V2 0Introduction To Business Networking And Social Media V2 0
Introduction To Business Networking And Social Media V2 0Marcus Vannini
 
Dan Galante Sales & Marketing Q&A Round 2
Dan Galante Sales & Marketing Q&A Round 2Dan Galante Sales & Marketing Q&A Round 2
Dan Galante Sales & Marketing Q&A Round 2Dan Galante
 
Social media overview variety
Social media overview varietySocial media overview variety
Social media overview varietyKaren Scott
 
Recover from loss of income
Recover from loss of incomeRecover from loss of income
Recover from loss of incomeJames Riddle
 
Digital Briefing Facebook Bootcamp
Digital Briefing Facebook BootcampDigital Briefing Facebook Bootcamp
Digital Briefing Facebook BootcampTim Wu
 
How to Make Social Media & Email Work Together
How to Make Social Media & Email Work TogetherHow to Make Social Media & Email Work Together
How to Make Social Media & Email Work TogetherJenna Jantsch
 
"How Do You Become More Likeable" by Shawn Hilferty
"How Do You Become More Likeable" by Shawn Hilferty"How Do You Become More Likeable" by Shawn Hilferty
"How Do You Become More Likeable" by Shawn HilfertyWichita Metro Chamber of Commerce
 
Zero budget marketing
Zero budget marketingZero budget marketing
Zero budget marketingErin Jacob
 
How to Recover from Loss of Income
How to Recover from Loss of IncomeHow to Recover from Loss of Income
How to Recover from Loss of IncomeJames Riddle
 
10 Steps to Recover from Loss of Income
10 Steps to Recover from Loss of Income10 Steps to Recover from Loss of Income
10 Steps to Recover from Loss of IncomeJames Riddle
 
Ideas For Your Internet site Advertising Campaign
Ideas For Your Internet site Advertising CampaignIdeas For Your Internet site Advertising Campaign
Ideas For Your Internet site Advertising Campaignshrillvacuum9610
 
How to Turn Likes in to Leads
How to Turn Likes in to LeadsHow to Turn Likes in to Leads
How to Turn Likes in to LeadsDan Salcumbe
 
50tipsToGrow yourList
50tipsToGrow yourList50tipsToGrow yourList
50tipsToGrow yourListwritemcsean
 
Startup marketing on zero budget
Startup marketing on zero budgetStartup marketing on zero budget
Startup marketing on zero budgetDave Booth
 
Social Media - A Word of Mouth Tool
Social Media - A Word of Mouth ToolSocial Media - A Word of Mouth Tool
Social Media - A Word of Mouth ToolRyan La Rosa
 
Business Blogging
Business BloggingBusiness Blogging
Business Bloggingtomnixon
 

Más contenido relacionado

La actualidad más candente

Effective Internet Marketing With Blogs
Effective Internet Marketing With BlogsEffective Internet Marketing With Blogs
Effective Internet Marketing With Blogsaens338
 
Small Business Marketing 101
Small Business Marketing 101Small Business Marketing 101
Small Business Marketing 101Dan Galante
 
N W I B emarketing presentation
N W I B emarketing presentationN W I B emarketing presentation
N W I B emarketing presentationbrief
 
Introduction To Business Networking And Social Media V2 0
Introduction To Business Networking And Social Media V2 0Introduction To Business Networking And Social Media V2 0
Introduction To Business Networking And Social Media V2 0Marcus Vannini
 
Dan Galante Sales & Marketing Q&A Round 2
Dan Galante Sales & Marketing Q&A Round 2Dan Galante Sales & Marketing Q&A Round 2
Dan Galante Sales & Marketing Q&A Round 2Dan Galante
 
Social media overview variety
Social media overview varietySocial media overview variety
Social media overview varietyKaren Scott
 
Recover from loss of income
Recover from loss of incomeRecover from loss of income
Recover from loss of incomeJames Riddle
 
Digital Briefing Facebook Bootcamp
Digital Briefing Facebook BootcampDigital Briefing Facebook Bootcamp
Digital Briefing Facebook BootcampTim Wu
 
How to Make Social Media & Email Work Together
How to Make Social Media & Email Work TogetherHow to Make Social Media & Email Work Together
How to Make Social Media & Email Work TogetherJenna Jantsch
 
Zero budget marketing
Zero budget marketingZero budget marketing
Zero budget marketingErin Jacob
 
How to Recover from Loss of Income
How to Recover from Loss of IncomeHow to Recover from Loss of Income
How to Recover from Loss of IncomeJames Riddle
 
10 Steps to Recover from Loss of Income
10 Steps to Recover from Loss of Income10 Steps to Recover from Loss of Income
10 Steps to Recover from Loss of IncomeJames Riddle
 
Ideas For Your Internet site Advertising Campaign
Ideas For Your Internet site Advertising CampaignIdeas For Your Internet site Advertising Campaign
Ideas For Your Internet site Advertising Campaignshrillvacuum9610
 
How to Turn Likes in to Leads
How to Turn Likes in to LeadsHow to Turn Likes in to Leads
How to Turn Likes in to LeadsDan Salcumbe
 
50tipsToGrow yourList
50tipsToGrow yourList50tipsToGrow yourList
50tipsToGrow yourListwritemcsean
 
Startup marketing on zero budget
Startup marketing on zero budgetStartup marketing on zero budget
Startup marketing on zero budgetDave Booth
 

La actualidad más candente (20)

Blogging Tactical Guide
Blogging Tactical GuideBlogging Tactical Guide
Blogging Tactical Guide
 
Effective Internet Marketing With Blogs
Effective Internet Marketing With BlogsEffective Internet Marketing With Blogs
Effective Internet Marketing With Blogs
 
Small Business Marketing 101
Small Business Marketing 101Small Business Marketing 101
Small Business Marketing 101
 
N W I B emarketing presentation
N W I B emarketing presentationN W I B emarketing presentation
N W I B emarketing presentation
 
Twitter
TwitterTwitter
Twitter
 
Using Social Media Effectively
Using Social Media EffectivelyUsing Social Media Effectively
Using Social Media Effectively
 
Introduction To Business Networking And Social Media V2 0
Introduction To Business Networking And Social Media V2 0Introduction To Business Networking And Social Media V2 0
Introduction To Business Networking And Social Media V2 0
 
Dan Galante Sales & Marketing Q&A Round 2
Dan Galante Sales & Marketing Q&A Round 2Dan Galante Sales & Marketing Q&A Round 2
Dan Galante Sales & Marketing Q&A Round 2
 
Social media overview variety
Social media overview varietySocial media overview variety
Social media overview variety
 
Recover from loss of income
Recover from loss of incomeRecover from loss of income
Recover from loss of income
 
Digital Briefing Facebook Bootcamp
Digital Briefing Facebook BootcampDigital Briefing Facebook Bootcamp
Digital Briefing Facebook Bootcamp
 
How to Make Social Media & Email Work Together
How to Make Social Media & Email Work TogetherHow to Make Social Media & Email Work Together
How to Make Social Media & Email Work Together
 
"How Do You Become More Likeable" by Shawn Hilferty
"How Do You Become More Likeable" by Shawn Hilferty"How Do You Become More Likeable" by Shawn Hilferty
"How Do You Become More Likeable" by Shawn Hilferty
 
Zero budget marketing
Zero budget marketingZero budget marketing
Zero budget marketing
 
How to Recover from Loss of Income
How to Recover from Loss of IncomeHow to Recover from Loss of Income
How to Recover from Loss of Income
 
10 Steps to Recover from Loss of Income
10 Steps to Recover from Loss of Income10 Steps to Recover from Loss of Income
10 Steps to Recover from Loss of Income
 
Ideas For Your Internet site Advertising Campaign
Ideas For Your Internet site Advertising CampaignIdeas For Your Internet site Advertising Campaign
Ideas For Your Internet site Advertising Campaign
 
How to Turn Likes in to Leads
How to Turn Likes in to LeadsHow to Turn Likes in to Leads
How to Turn Likes in to Leads
 
50tipsToGrow yourList
50tipsToGrow yourList50tipsToGrow yourList
50tipsToGrow yourList
 
Startup marketing on zero budget
Startup marketing on zero budgetStartup marketing on zero budget
Startup marketing on zero budget
 

Destacado

Social Media - A Word of Mouth Tool
Social Media - A Word of Mouth ToolSocial Media - A Word of Mouth Tool
Social Media - A Word of Mouth ToolRyan La Rosa
 
Business Blogging
Business BloggingBusiness Blogging
Business Bloggingtomnixon
 
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education ProfessionalsIntroduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education ProfessionalsMichele Martin
 
Social Media Marketing -- Are You Ready?
Social Media Marketing -- Are You Ready?Social Media Marketing -- Are You Ready?
Social Media Marketing -- Are You Ready?Doug McIsaac
 
Social Media for Internal Communication
Social Media for Internal CommunicationSocial Media for Internal Communication
Social Media for Internal CommunicationAmber Naslund
 
Why Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsWhy Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsMiriam Schwab
 
Foundations of Listening in Social Media
Foundations of Listening in Social MediaFoundations of Listening in Social Media
Foundations of Listening in Social MediaAmber Naslund
 
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...Dealmaker Media
 
Social media - word of mouth course
Social media - word of mouth courseSocial media - word of mouth course
Social media - word of mouth courseguillaume ereteo
 
Fundamentals of Affiliate Marketing - A Practical Guide
Fundamentals of Affiliate Marketing - A Practical GuideFundamentals of Affiliate Marketing - A Practical Guide
Fundamentals of Affiliate Marketing - A Practical GuideRoss Brannigan
 
What is Viral Marketing?
What is Viral Marketing?What is Viral Marketing?
What is Viral Marketing?jnnchau
 
Getting Started with Affiliate Marketing
Getting Started with Affiliate MarketingGetting Started with Affiliate Marketing
Getting Started with Affiliate MarketingAnvil Media, Inc.
 
What is affiliate marketing ppt
What is affiliate marketing pptWhat is affiliate marketing ppt
What is affiliate marketing ppthelenrogers10
 
Branding 2.0 & Social Media
Branding 2.0 & Social MediaBranding 2.0 & Social Media
Branding 2.0 & Social MediaSampad Swain
 

Destacado (20)

Social Media - A Word of Mouth Tool
Social Media - A Word of Mouth ToolSocial Media - A Word of Mouth Tool
Social Media - A Word of Mouth Tool
 
Business Blogging
Business BloggingBusiness Blogging
Business Blogging
 
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education ProfessionalsIntroduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
 
Social Media Marketing -- Are You Ready?
Social Media Marketing -- Are You Ready?Social Media Marketing -- Are You Ready?
Social Media Marketing -- Are You Ready?
 
Social Media for Internal Communication
Social Media for Internal CommunicationSocial Media for Internal Communication
Social Media for Internal Communication
 
Why Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsWhy Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing Tools
 
Foundations of Listening in Social Media
Foundations of Listening in Social MediaFoundations of Listening in Social Media
Foundations of Listening in Social Media
 
Facebook Social Media
Facebook Social MediaFacebook Social Media
Facebook Social Media
 
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
 
On Influence
On InfluenceOn Influence
On Influence
 
Social media - word of mouth course
Social media - word of mouth courseSocial media - word of mouth course
Social media - word of mouth course
 
Fundamentals of Affiliate Marketing - A Practical Guide
Fundamentals of Affiliate Marketing - A Practical GuideFundamentals of Affiliate Marketing - A Practical Guide
Fundamentals of Affiliate Marketing - A Practical Guide
 
What is Viral Marketing?
What is Viral Marketing?What is Viral Marketing?
What is Viral Marketing?
 
Getting Started with Affiliate Marketing
Getting Started with Affiliate MarketingGetting Started with Affiliate Marketing
Getting Started with Affiliate Marketing
 
What is affiliate marketing ppt
What is affiliate marketing pptWhat is affiliate marketing ppt
What is affiliate marketing ppt
 
Viral marketing
Viral marketingViral marketing
Viral marketing
 
Viral Marketing
Viral MarketingViral Marketing
Viral Marketing
 
Viral Marketing
Viral MarketingViral Marketing
Viral Marketing
 
Viral Marketing - PPT
Viral Marketing - PPTViral Marketing - PPT
Viral Marketing - PPT
 
Branding 2.0 & Social Media
Branding 2.0 & Social MediaBranding 2.0 & Social Media
Branding 2.0 & Social Media
 

Similar a Blog As A Powerful Content Marketing Strategy

Telemarketing for Independent Reps
Telemarketing for Independent RepsTelemarketing for Independent Reps
Telemarketing for Independent RepsTiffany Johnson
 
Digital marketing for Tech Dinosaurs by Stuart Morrison
Digital marketing for Tech Dinosaurs by Stuart Morrison Digital marketing for Tech Dinosaurs by Stuart Morrison
Digital marketing for Tech Dinosaurs by Stuart Morrison DigitalMarketingShow
 
Building your brand through social media ss
Building your brand through social media ssBuilding your brand through social media ss
Building your brand through social media ssEgle Karalyte
 
Advanced Social Media Strategies for Your Retail Establishment
Advanced Social Media Strategies for Your Retail EstablishmentAdvanced Social Media Strategies for Your Retail Establishment
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
 
The Case for Content Marketing
The Case for Content MarketingThe Case for Content Marketing
The Case for Content MarketingMLT Creative
 
Reputation Management 101
Reputation Management 101Reputation Management 101
Reputation Management 101erinmajaxunion
 
Is your marketing plan working
Is your marketing plan workingIs your marketing plan working
Is your marketing plan workingJayson Peppar
 
How to create b2b content that drives leads?
How to create b2b content that drives leads?How to create b2b content that drives leads?
How to create b2b content that drives leads?Jaslynn joan
 
4.14.09 Chamber Social Media Presentation Clw Nb Rev2
4.14.09 Chamber Social Media Presentation Clw Nb Rev24.14.09 Chamber Social Media Presentation Clw Nb Rev2
4.14.09 Chamber Social Media Presentation Clw Nb Rev2Newt Barrett
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
 
Brs Presents Social Media In The Work Place
Brs Presents Social Media In The Work PlaceBrs Presents Social Media In The Work Place
Brs Presents Social Media In The Work PlaceThinkBRS
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media WorkshopSitesPlus
 
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
 
Marketing for the 21st Century
Marketing for the 21st CenturyMarketing for the 21st Century
Marketing for the 21st CenturyKate Austin-Avon
 
DOES YOUR BUSINESS CONTENT SUCK? LET’S FIND OUT!
DOES YOUR BUSINESS CONTENT SUCK? LET’S FIND OUT!DOES YOUR BUSINESS CONTENT SUCK? LET’S FIND OUT!
DOES YOUR BUSINESS CONTENT SUCK? LET’S FIND OUT!StuartJDavidson.com
 
Digital Marketing/Content Marketing/Social Media Marketing 360
Digital Marketing/Content Marketing/Social Media Marketing 360Digital Marketing/Content Marketing/Social Media Marketing 360
Digital Marketing/Content Marketing/Social Media Marketing 360Dan Galante
 

Similar a Blog As A Powerful Content Marketing Strategy (20)

Telemarketing for Independent Reps
Telemarketing for Independent RepsTelemarketing for Independent Reps
Telemarketing for Independent Reps
 
Digital marketing for Tech Dinosaurs by Stuart Morrison
Digital marketing for Tech Dinosaurs by Stuart Morrison Digital marketing for Tech Dinosaurs by Stuart Morrison
Digital marketing for Tech Dinosaurs by Stuart Morrison
 
Building your brand through social media ss
Building your brand through social media ssBuilding your brand through social media ss
Building your brand through social media ss
 
Advanced Social Media Strategies for Your Retail Establishment
Advanced Social Media Strategies for Your Retail EstablishmentAdvanced Social Media Strategies for Your Retail Establishment
Advanced Social Media Strategies for Your Retail Establishment
 
Marketing with a Blog
Marketing with a BlogMarketing with a Blog
Marketing with a Blog
 
The Case for Content Marketing
The Case for Content MarketingThe Case for Content Marketing
The Case for Content Marketing
 
Reputation Management 101
Reputation Management 101Reputation Management 101
Reputation Management 101
 
Is your marketing plan working
Is your marketing plan workingIs your marketing plan working
Is your marketing plan working
 
How to create b2b content that drives leads?
How to create b2b content that drives leads?How to create b2b content that drives leads?
How to create b2b content that drives leads?
 
4.14.09 Chamber Social Media Presentation Clw Nb Rev2
4.14.09 Chamber Social Media Presentation Clw Nb Rev24.14.09 Chamber Social Media Presentation Clw Nb Rev2
4.14.09 Chamber Social Media Presentation Clw Nb Rev2
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
 
Brs Presents Social Media In The Work Place
Brs Presents Social Media In The Work PlaceBrs Presents Social Media In The Work Place
Brs Presents Social Media In The Work Place
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
 
Marketing for the 21st Century
Marketing for the 21st CenturyMarketing for the 21st Century
Marketing for the 21st Century
 
Social Networking Small Business1043
Social Networking Small Business1043Social Networking Small Business1043
Social Networking Small Business1043
 
DOES YOUR BUSINESS CONTENT SUCK? LET’S FIND OUT!
DOES YOUR BUSINESS CONTENT SUCK? LET’S FIND OUT!DOES YOUR BUSINESS CONTENT SUCK? LET’S FIND OUT!
DOES YOUR BUSINESS CONTENT SUCK? LET’S FIND OUT!
 
Digital Marketing/Content Marketing/Social Media Marketing 360
Digital Marketing/Content Marketing/Social Media Marketing 360Digital Marketing/Content Marketing/Social Media Marketing 360
Digital Marketing/Content Marketing/Social Media Marketing 360
 

Último

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCRashishs7044
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandSharisaBethune
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCRalexsharmaa01
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524najka9823
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 

Último (20)

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal Brand
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 

Blog As A Powerful Content Marketing Strategy

  • 1. As a Powerful Content Marketing Strategy By Richard Ferguson 29 th September 2009 BLOGS
  • 2.
  • 3.
  • 4. What is content marketing ? Its about sharing information in a non-threatening way that enables people to make better buying decisions. Its about making your potential buyer more intelligent, positioning you as the expert, building trust and credibility so its easy for them to buy from you. Instead of writing copy to sell your products and service you now have to write content that teaches and influences. Difference between Content Marketing & Social Media is like difference between marketing and media.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. One way to find them ... www.google.com/alerts Twitter Search is another http://search.twitter.com/
  • 16. www.writingontheweb.com - her material used in this preso 3. DESIGN
  • 17. www.junta42.com - great reference website !
  • 18. www.e-nova.net.au (Adelaide Guy ! - check him out Its a good read )
  • 19.
  • 20.
  • 21.
  • 22. If you want to do it yourself http://www.problogger.net @$19.95 www.wordpress.com - its free
  • 23. If you want someone to set it all up for you ....... Ph : 0431 732 112 – Richard Ferguson Examples Starter - http://skincare4antiageing.wordpress.com/ Social Power - http://getitdunn.wordpress.com/ Pro - http://juicycustomwebsites.com/