Chicago NW Suburbs Entrepreneurs Meetup - 06/17/2014
During this event we would have a special presentation by successful Entrepreneur and Business Leader, Tom Caprel, who will enlighten us by discussing the three key absolute things every entrepreneur must know before heading into any venture. Additionally Tom will introduce the audience to the Business Model Canvas as an invaluable tool that every small business owner and entrepreneur must add to their survival toolkit. Think of the Business Model Canvas as the modern day Business Plan for the fast-paced world we live in.
3. AGENDA
I. Introduction
II. Curriculum for Being an Entrepreneur
III. Introduction to the Business Model Canvas
IV.Understanding the Canvas Through the Discipline of Market Leaders
V. Groupon
VI.Tips for using the Canvas
4. Speakers
Tom Caprel was a successful entrepreneur for more than 20 years, starting and
growing several businesses prior to founding BreakThough Results, Inc. As an
innovative entrepreneur, he developed a passion for the leading trends in
organizational and leadership development which led him to step out of his last
technology business and create a powerful executive coaching and strategy
practice that has served clients for the past 14 years. He has cultivated
individual and corporate transformations using his Breakthrough Moments
methodology.
5. Curriculum for Being an
Entrepreneur
1. Strategy definition and effective implementation
2. A deep understanding of the importance of the
decision-making process. (Effective decisions are
created from the future so as not to re-create the
past.)
3. Navigating the entrepreneurial lifecycle with ease.
6. Strategy; a definition
● Strategy is how a company or an
individual gets to its desired future state
from the present
● A company does this by seeking to
manipulate and shape the environment
around it
7. The Trinity of Strategy, the Canvas,
and the Environment
Strategy
The Environment
Social
Technical
Economic
Political
The Canvas
8. The Business Model Canvas
Key Partners Key Activities
Key Resources
Value Proposition Customer
Relationships
Channels
Customer
Segments
Cost Structure Revenue Streams
9. The Business Model Canvas
Key Partners
Strategic alliances
Coopetition
Joint ventures
Buyer supplier
Key Activities
Production
Problem solving
Platform / network
Customer support
Key Resources
Physical
Intellectual
Human
Financial
Value Proposition Customer
Relationships
Channels
Customer
Segments
Cost Structure Revenue Streams
10. The Business Model Canvas
Key Partners Key Activities
Key Resources
Value Proposition Customer
Relationships
Personal assistance
Dedicated pers. Asst
Self service
Automated service
Communities
Co-creation
Channels
Direct
Sales
Web
Stores
Indirect
Partner store
Wholesale
Customer
Segments
Mass market
Niche market
Segmented
Diversified
Multi sided platform
Multi sided markets
Cost Structure Revenue Streams
11. The Business Model Canvas
Key Partners Key Activities
Key Resources
Value Proposition Customer
Relationships
Channels
Customer
Segments
Cost Structure
Fixed costs
Variable costs
Economies of scale
Economies of scope
Revenue Streams
Asset sales
Usage fees
Subscription fees
Lending renting leasing
License fees
12. The Business Model Canvas
Key Partners Key Activities
Key Resources
Value Proposition
Newness
Performance
Customization
Getting the job done
Design
Price
Cost reduction
Accessibility
Convenience
Customer
Relationships
Channels
Customer
Segments
Cost Structure Revenue Streams
13. Understanding the Canvas through
Discipline of Market Leaders
Y
Product Leadership Customer Intimacy
Operational Excellence
14. Understanding the Canvas through
Discipline of Market Leaders
Y
Product Leadership Customer Intimacy
Operational Excellence
Customer
Relationships
Personal assistance
Dedicated pers. Asst
Self service
Automated service
Communities
Co-creation
Channels
Direct
Sales
Web
Stores
Indirect
Partner store
Wholesale
Customer
Segments
Mass market
Niche market
Segmented
Diversified
Multi sided platform
Multi sided markets
15. Understanding the Canvas through
Discipline of Market Leaders
Y
Product Leadership Customer Intimacy
Operational Excellence
Customer
Relationships
Personal assistance
Dedicated pers. Asst
Self service
Automated service
Communities
Co-creation
Channels
Direct
Sales
Web
Stores
Indirect
Partner store
Wholesale
Customer
Segments
Mass market
Niche market
Segmented
Diversified
Multi sided platform
Multi sided markets
Key Partners
Strategic alliances
Coopetition
Joint ventures
Buyer supplier
Key Activities
Production
Problem solving
Platform / network
Customer support
Key Resources
Physical
Intellectual
Human
Financial
16. Understanding the Canvas through
Discipline of Market Leaders
Y
Product Leadership Customer Intimacy
Operational Excellence
Customer
Relationships
Personal assistance
Dedicated pers. Asst
Self service
Automated service
Communities
Co-creation
Channels
Direct
Sales
Web
Stores
Indirect
Partner store
Wholesale
Customer
Segments
Mass market
Niche market
Segmented
Diversified
Multi sided platform
Multi sided markets
Cost Structure
Fixed costs
Variable costs
Economies of scale
Economies of scope
Revenue Streams
Asset sales
Usage fees
Subscription fees
Lending renting leasing
License fees
Key Partners
Strategic alliances
Coopetition
Joint ventures
Buyer supplier
Key Activities
Production
Problem solving
Platform / network
Customer support
Key Resources
Physical
Intellectual
Human
Financial
17. Value Proposition
Understanding the Canvas through
Discipline of Market Leaders
Y
Product Leadership Customer Intimacy
Operational Excellence
Customer
Relationships
Personal assistance
Dedicated pers. Asst
Self service
Automated service
Communities
Co-creation
Channels
Direct
Sales
Web
Stores
Indirect
Partner store
Wholesale
Customer
Segments
Mass market
Niche market
Segmented
Diversified
Multi sided platform
Multi sided markets
Cost Structure
Fixed costs
Variable costs
Economies of scale
Economies of scope
Revenue Streams
Asset sales
Usage fees
Subscription fees
Lending renting leasing
License fees
Key Partners
Strategic alliances
Coopetition
Joint ventures
Buyer supplier
Key Activities
Production
Problem solving
Platform / network
Customer support
Key Resources
Physical
Intellectual
Human
Financial
18. Open innovation, open sourcing,
and co-creation
● Key activities and key resources
are split between key partners
and customer segments
19. Strategic dissonance
● Change in the value proposition
for a customer segment results in
other building blocks being out of
date
22. Some tips to using the Canvas
● Have 2 canvases for your company; current state and
future state
● Use the canvas to better understand what is happening
within your industry by doing what if modeling
● Use the canvas to better understand your competitor
business models and business models of companies in
general
● Use the canvas to better understand the evolution of
business models
26. THANK YOU!
Stay Tuned For Future Meetups
If you would like to speak at a future MeetUp
or if you have any topic suggestions please contact:
Jaime.Velez@webforce1.com