Kristian Salvo is the Senior Business Manager for the Philippines of RIM, Talks about "The BlackBerry opportunity” – mobile opportunity for web developers

1. {
The BlackBerry Opportunity
WebGeek DevCup, Philippines
August 25, 2012

2. 2
The Mobile Opportunity
§ Global mobile data traffic trends:
§ Grew 2.3-fold in 2011, more than doubling for the fourth year in a row
§ Will increase 18-fold between 2011 and 2016
(Cisco VNI)
§ By 2014, mobile internet should take over desktop internet usage (Morgan
Stanley Research)
§ 1.16 billion smartphones shipped annually by 2016 (IDC)

3. 3
August 27, 2012
BlackBerry in Asia Pacific
§ BlackBerry will grow double as fast as the Asia Pacific smartphone market
(excluding Japan) over the next four years (IDC, December 2011).
§ BlackBerry is the #1 best-selling smartphone in Southeast Asia in 2011
(Canalys).
§ BlackBerry is the #2 smartphone vendor with 16% market share in the
Philippines in Q1 2012 (Canalys).
§ BlackBerry Curve 8520 is the #1 smartphone in Philippines from Jan –
Jun 2011.

4. 4
Why develop for BlackBerry?
§ Over 78 Million subscribers globally
§ There are more than 56 million active BBM users worldwide
§ 165 markets supported
§ 24 languages supported
§ Over 3 Billion apps downloaded
§ Averaging over 177 Million downloads
per month
§ Over 90,000 apps available

5. 5
Our Ecosystem Success
§ 986 BBM Connected Apps have generated 270+ Million downloads
§ BlackBerry App World is the #1 Growing Store in the past quarter
(Distimo Q1 2012)
§ 137% growth in registered vendors in the last 4 months
§ Top vendor using in-app payment has earned over $230k
§ Top Vendor using BlackBerry Ad Service has earned
over $240K

6. 6
Where developers make money
§ BlackBerry App World has more paid downloads per month than the
Android Market (Yankee Research Group)
§ In Q2 2011, BlackBerry App World generated 43% more average daily
downloads per app than Apple App Store (research2guidance)
§ BlackBerry apps generate 40% more revenue
than Android apps (Vision Mobile)

8. 254%
Number of
Vendors

9. 254%
226%
Apps Submitted
Number of to BlackBerry
Vendors App World

10. 254%
226%
240%
Apps Submitted BlackBerry
Number of to BlackBerry PlayBook
Vendors App World Apps Submitted

12. MORE THAN A HARDWARE
THE BLACKBERRY 10 EXPERIENCE

13. BLACKBERRY IS
FOR PEOPLE WHO
WANT TO BE
SUCCESSFUL

14. AT WHATEVER IS
IMPORTANT TO THEM

16. Flow Connect Extend

17. BlackBerry 10
SDKs
C++/Qt HTML5 BlackBerry® C/C++ ActionScript Java
Cascades WebWorks™ Native SDK Adobe® AIR® Android™
Runtime

18. BlackBerry 10 & HTML5
Unparalleled Standards Support
447
Incredible Performance

19. BlackBerry 10 Web Platform
Powered by BlackBerry WebWorks™
HTML5,
CSS3,
JavaScript
WebKit
engine
WebWorks
pla=orm
BlackBerry
Developer
APIs

20. BlackBerry WebWorks & bbUI.js
Future-Proof Native Web Apps

21. Get started on BlackBerry
www.developer.blackberry.com/html5 / www.blackberry.github.com

25. Toronto, Canada Berlin, Germany
Montreal, Canada Warsaw, Poland
New York, USA Milan, Italy
Santa Clara, USA Moscow, Russia
Austin, USA Dubai, UAE
Mexico City, Mexico Cape Town, South Africa
Bangalore, India
Buenos Aires, Argentina
Delhi, India
Sao Paulo, Brazil
Beijing, China
London, UK
Singapore
Paris, France
Jakarta, Indonesia
Barcelona, Spain
Sydney, Australia
New Cities Added!
Kitchener-Waterloo, Canada
Vancouver, Canada
Amsterdam, The Netherlands

26. BlackBerry @ WebGeek DevCup

27. We’re Committed

28. Thank you!