This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture is particularly relevant for those start-ups that have limited funds available for marketing. Learn the basics of advertising, branding, sales promotion, public relations and sales. Find out about tools you can use to demonstrate your thought leadership and where to go for help when developing a marketing plan. For more information check out: http://www.marsdd.com/events/details.html?uuid=846dd1e8-c958-4090-b221-3563b6fa9cda

2. Hey, Pay Attention to Me!
Marketing for Startups

3. Marketing Goals

4. Who Are You?

5. Who Are You?
What Do You Do?

6. Who Are You?
What Do You Do?
What Problem Do You Solve?

7. Who Are You?
What Do You Do?
What Problem Do You Solve?
What’s In It For Me?

8. The “Mom Test”

9. A Good Foundation

11. Competitive Positioning

15. Your Web Site
(aka The Workhorse)

16. Home Page
Instant Gratification

17. Home Page
Instant Gratification
No Grit

18. Home Page
Instant Gratification
No Grit
Clear Calls to Action

19. Home Page
Instant Gratification
No Grit
Clear Calls to Action
User-friendly navigation

23. Love Your Data

25. What about Social Media?

29. The Benefits
Thought
Leadership
Customer
Feedback
Service
Media/PR Competitive
Relations Intelligence
Content
Creation

30. Key Considerations
Target
Audience
Bang for the
Resources
Buck
Why? Competitors

31. PR

32. Rule #1
PR = Media/Blog Coverage

33. Rule #2
Don’t Hire a PR Agency
….at least not right now

34. Rule #3
Do Your Own PR

35. Tools

36. The Best PR Pitch is……

37. Branding

38. Creativity Counts

46. Give Away Your Insight