Comprehensive Guide On Photo Editing Business

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2009-2011 © Brainware Consultancy Pvt. Ltd.

INDEX

Srl No. Topic Page

1 Acknowledgements 4

2 Introduction 5

3 About Webguru-india.com 6

4 Purpose of This Book 7

5 What is Photo/Image Editing 8

6 Basics of Image Editing 9

7 What is Photo Manipulation or Retouching 10

8 Types of Photo Editing Services 11

9 Photo Enhancement 13

10 Photo Retouching 16

11 Photo Restoration 19

12 Photo Pop Art 21

13 Photo Vector Conversion 23

14 Photo Image Masking 25

15 Photo Manipulation 27

16 Photo Background Removal 29

17 Photo Montage 31

18 Detailed Competition Analysis 33

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INDEX

Srl No. Topic Page

19 Detailed Competitor Keyword Analysis 36

20 Photo Editing Business Pricing Analysis 44

21 Promotion Suggestions 48

22 Future Prospects 50

23 Copyright Alert and Disclaimer 51

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Acknowledgements

WebGuru India is pleased to bring out this photo editing ebook, which we believe will prove
extremely beneficial for those who want to collate authentic information on photo editing
business. Painstaking efforts have been taken for making this e-book as informative and error-
free as possible. The credit goes to our team who has done extensive research. Hope this will
serve as a great resource for all the readers.

– Web Guru India
www.webguru-india.com

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Introduction

The flourish of photo editing industry in recent years has turned turtle the common
concept that photo editing is not a lucrative business. It fact, image editing industry has
expanded manifolds over the years and thereby offering a unique growth opportunity for
those entrepreneurs who want to try their luck in this industry. However, none would
dare to invest in a business without garnering authentic information about the very
nature and the future possibility of a business. A marketing analysis of the photo editing
industry is all we need before making a final decision. But we know how hard is it to
collate statistic on market analysis and market condition. We are aware of this difficulty
and this is what prompts us to release “Comprehensive Guide on Photo Editing
Business”, which will offer a unique solution to all your problems.

“Comprehensive Guide on Photo Editing Business” is specifically written for those
entrepreneurs, who want to reap the benefits of this promising photo editing industry.
This e-book is crafted in the hands of the veteran marketing professionals at Quality Web
Solutions and they made extensive market research and collated accurate details after
following market trends very carefully. Here in this e-book you will get all the information
on the specification of service, analysis of market trend and competitor. In fact, you can
term this e-book a one-and-all photo-editing manual, where you will get all the resource
that you need to unlock the door to success.

No fluff, no unnecessary information – it is absolutely a professional guide on image
editing tailored specifically for professional people only. However, people with an
inquisitive set of mind can check out this e-book for garnering useful and authentic
information on various aspects of image editing industry. The language of this e-book is
absolutely simple and no unnecessary jargon is used. Every single aspect of photo editing
service and industry is illustrated with ample example and care has been taken to free it
from errors as far as possible. We hope that this e-book will prove extremely effective for
you all.

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About Webguru-india.com

WebGuru India is one of those few web design and development companies, which
have managed to deliver quality service to its clients without increasing the cost of
production. By harnessing the power of latest technology and its vast experience,
WebGuru India has succeeded in curving out a niche for itself even in this competitive
market. WebGuru India does not believe in just delivering cost effective solutions rather;
it strongly believes in winning the trust of its clients by exceeding their expectations in
every possible ways.

Over the years, WebGuru has managed to consolidate its position in the field of website
design and development by sticking to its core value that includes: Honesty, Integrity
and Quality. With an aim to build and retain long-term relation with its clients, WebGuru
India strives hard to ensure mutual growth.

Creative is the core value of WebGuru India’s corporate culture. It encourages creativity
and originality at work and strongly denounces any attempt of cheap imitation. We have
a team of experienced professionals, who are experts in their respective fields. Our
corporate office is located in the heart of Kolkata’s IT hub Salt Lake Sector V and it is
equipped with all modern amenities and features that are indispensable for delivering
ingenious solutions to complex problems.

Our professionals at WebGuru India are all conversant with the latest trend of the web
design industry and this is the reason why we have succeeded in shaping the varied
requirements of our worldwide clients by fusing creativity and professional approach and
by capturing the very essence of the ongoing trend. We also offer 24/7 customer support
for our esteemed clients.

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Purpose of this book

If perfecting picture is the purpose of photo editing, the purpose of this e-book is to
offer a perfect solution to all your business need. As it has already been mentioned that
this e-book is targeted for mainly business professionals and entrepreneurs, our
marketing professionals at Webguru India toiled hard to enrich this e-book by providing
accurate information pertaining to photo editing industry so that it proved extremely
helpful those who do not have a slight idea about the very nature of this e-book.

Photo editing industry is now undergoing a major transition stage. No longer
photography and photoshop are treated differently and this new trend has opened up a
new vista of opportunity for those entrepreneurs who are raring to scale a new height.
However, before you start investing in a business, you will definitely have to collate as
much information about the nature, possibilities and the recent trend of that industry as
possible. Failing to do so may frustrate your attempt and your ambition might be nipped
in the bud.

Collating information about the market trend, analyzing them and then making a final
decision is almost impossible for a person, who does not have any professional exposure
in the domain of photo editing. We are aware of this problem and this is the reason why
we come up with a sound solution. You will find a complete and comprehensive report on
the market trend of photo editing industry, its possibility of growth in near future and its
competition in this e-book. No need of making a diligent search, just go through this e-
book carefully and you will find all the answers of your queries.

We have not included any unnecessary details just for sake for increasing the volume of
this e-book rather; we have aimed at providing accurate information based on our
market research which is conducted by some of leading online marketing professional.

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What is Photo/Image Editing

Be it an analog photograph or a digital photograph – image editing can be used for
altering both formats of photographs. By photo retouching process the analog images
can be edited. There is a number of graphic software with which one can edit, alter and
manipulate the images. Both raster and vector image editors are used for this purpose.

Image editing has become quite popular with the extensive use of digital cameras.
Sometimes the basic features like cropping and rotating the photo are available with the
digital cameras. But photo editing is something more to it. The photos can be processed
in the photo labs and can undergo manipulations with advanced software. Some of the
mostly used photo editing software are Adobe Photoshop, Corel Photo-Paint,
Paint.NET, GIMP – only to mention a few. Sometimes different batch image processing
tools are also used to edit the photos.

Photo editing software can alter the pixels of the raster images to edit them. They can
work with altering the pixels individually or changing them in groups. In case of the
vector images, the image editing software edits the texts and descriptions instead of the
pixels.

There was a time when you used to develop your films and simply pick up the prints. It
often happened that you were not satisfied with the quality of the photos. There were no
options to sharpen the photos or change their contrast and brightness. Neither they could
be cropped or rotated. But with the advent of the photo editing software you can make
the necessary changes and give the photos the desirable effects.

Digital photography profoundly helps the use of photo editing process. The old and
distorted photos can be scanned and they can also be edited. The faded memories can be
enlivened from the old faded photographs with the use of photo editing software.

With photo editors, the subject of one photo can be placed into another. The background
of the subject can be also edited in an image. An old picture can be modified by
removing certain objects from the picture or be given a new appearance by adding some.
With a few click of the mouse, creativity and skill the forgotten days can be relived as the

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old photos are refreshed with photo editing.

Basics of Image Editing

Photo editing is a process by which a photograph can be modified and given the desired
effects. Both digital and analog photos can be treated using the photo editing software.
The existing photos can be edited, manipulated and even transformed into a photo that
can completely differ from the original photo. Initially the analog photos were edited by
using photo retouching tools. Raster graphics editor, vector graphics editor and 3D
modelers are popularly in use to edit the photos.

The raster images are stored in the form of pixels. If an image requires some
modifications, then the photo editor will work with the pixels to give the new effect as the
information about the color and brightness of the photo are stored in these pixels. These
photo pixels can be edited either in group or individually. Unlike the raster graphics, the
vector graphics are stored as texts or lines of descriptions. Compared to the raster
images, the vector images are easier to modify. For photo editing, generally Adobe
Photoshop, Corel Photo-Paint, Paint.NET, GIMP and other image editing software are
used.

With the photo editing services, you can bring new life to your old and damaged
photographs. The images can be cropped; their colors, brightness, contrast can be
adjusted and sharpened with the use of photo editing software. If there are any flaws in
the picture, then they can also be removed and corrected with photo editing.

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What is Photo Manipulation or Retouching?

Photo manipulation is one of the techniques of photo editing. By this process, a
photograph can be edited and modified with technical means and skills. This technique is
applicable for both digital and analog photos. Photo manipulation is not about editing the
color balance or adjusting the brightness and contrast of the image. It is often used to
develop an illusion in the photo.

Photo manipulation techniques are widely used and it is also considered as an art form.
The use of digital camera has further enhanced its popularity as the digitalized images
can be directly used for editing on a computer. Incase of the printed photos they can be
digitalized by scanning them.

Image editing software can be used for photo manipulation or photo retouching. A photo
can be warped to make the desired changes in it. The edited photo may appear
completely different from the original photo after retouching.

Before computers and software were in use, photo manipulation practice was carried out
with help of simple paint and ink. The negatives were doubly exposed or pierced to give
the desired photos. It was during 1980s that digital retouching was adopted. Initially the
image retouching was done with Quantel computers with Paintbox application and the
Silicon Graphics computers using Barco Creator. These initial image editing tools were
replaced by much sophisticated and up-to-date software known as Adobe Photoshop.

Photographs that have discolored and faded with time can be reset with photo
retouching. The unwanted elements and spots can be removed from the old or affected
photos with the help of photo editing software. With the help of photo manipulation the
color balance and water color effects can be adjusted and added to a photo. Face touch
up, body contouring and removing skin blemishes of a subject can be accomplished with
photo retouching.

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Types of Photo Editing Services

Photo editing is the process of making major or small changes in both traditional analog
images and digital photographs either for rectifying or for enhancing the their visual
appearance. Over the years, this process has transformed and modified a lot and it has
now emerged as a form of art. This is a unique form of art where creativity and
professionalism are intertwined together for giving it a finessing touch and for making
images more impressive and attractive. However, photo editing can be of different types
and each type has its own set of unique features, which differentiate it from its ilk. Some
of the major types of photo editing are specified below:

● Photo Enhancement
It is the process of improving and enhancing the damaged areas of a photograph
without having any concrete information about the actual source of the damage.
As you are not certain about the source of the denigration, you will not be able to
restore its pristine form. The only thing you will be able to do is to fill those
damage areas by exploiting the power of both image editing software and your
creativity.
● Photo Restoration
As the name suggests, photo restoration is the process of restoring the original
form, color and the pattern of an image. However, you need to have concrete
information about the source of the denigration otherwise; you will never be able
to bring back its original form. The primary objective of photo restoration is not to
enhance its visual artificially but to revive the pristine form of an image by using
various features of photo editing software. In this process technological expertise
play a dominating role but it also allows a unique opportunity to hone your
creativity as well.
● Photo Retouching
It is process where some effects are added to photos for making them more
attractive and enticing. Attaining perfection in photography is no longer an issue
because now we can change the visual appearance of an image without wasting
long time. You need to use some cool tools of some photo editing software and you
have almost done it. Creativity, professionalism and technical expertise all play
decisive roles in the process of photo retouching.

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● Photo Pop Art
Photo pop art is the process of changing digital and analogue images into a unique
form that was invented and flourished in 1950. The basic objective of photo pop
art is to segregate an image or photograph from the rest of the other sections for
making it prominent and for centralize the focus of attention. Here the image is
tweaked, twisted and prodded endlessly until the desired effects.
● Photo Vector Conversion
Photo vector conversion is the process of converting a raster image into vector
image for improving its visual appearance and for giving it a photogenic look. By
converting an image, you will be able to scale up or down an image at your will.
● Photo Image Masking
Photo image masking is a process of bringing dramatic change in images by
keeping intact certain portion and by completely removing or partially removing
unwanted elements from images. Not loosing any detail is the main objective of
photo image masking. What you have to do is to make it more attractive by adding
missing parts or by removing unnecessary parts.
● Photo Manipulation
It is a process in which the very appearance of an image is altered for giving it a
different look. Manipulated image can be drastically different from the original one
and the main purpose of photo manipulation is to create a sense of allusion for
giving a pleasant shock to the viewers. Photo manipulation is not just making
slight changes in images; it is about bringing radical and drastic changes in
images.
● Photo Background Removals
Removing background from images is not an easy task by any means. It becomes
a necessity when an unwanted element pops up all of a sudden or an unnecessary
element bobs up its head in the middle. The only way you will be able to get rid of
this complex issue is by opting for photo background removals service.
● Photo Montage
Photo montage is a process where a number of images are dovetailed seamlessly
that leads to the creation of a unique image. This is undoubtedly a typical task and
demands a high level of technical expertise. However, creativity also plays a
dominating role in this process.

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Photo Enhancement

Photo enhancement is the process of improving the quality of digital images without
having prior information about the exact nature of the degradation or the source of
distortion. Digitally stored images are manipulated in this process for enhancing the
appearance as far as possible. However, photo enhancement is not just making an image
darker or lighter or just increasing and decreasing the contrast of an image, it is far more
complicated. Without having a flair for perfection and a good command over some photo
editing software packages such as Photoshop, Image Ready etc, you will never be able to
give a new lease of life to a partially distorted and blurred image.

A Rare Combination of Art and Science
Enhancing a partially distorted image is all about maintaining a delicate balance between
the art and the science of photo editing. Though it is virtually impossible to enhance the
quality of an image without exploiting the features of an image editing software package,
art of photo enhancement should be not be discarded all together. Here lies the
difference between photo enhancement and photo restoration. In photo enhancement,
images are not only restored to their original form but the images are also manipulated
for giving them a perfect look.

The Aim of Photo Enhancement
The main aim of photo enhancement is to improve the quality of an image for bettering
its perception and interpretability so that human beings can appreciate it. The focus of
attention should not be solely on restoring the original form of an image rather; we
should concentrate on making it unique by harnessing the power of creativity and latest
technology.

Before you start enhancing an image, you need to have a fair concept of the future use
of that image. A photo can be perfect for using in an exhibition but the same image may
appear outlandish, if it is used in a public place. You need to have a creative bend of
mind for differentiating images based on their suitability.

Some Facts on Photo Enhancement
One might wonder why there are so many companies vying with each other in this field.

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Just check out search volume with the term “photo enhancement” in this picture:

Regions

This picture simply illustrate the fact that a large number of people search with this term
for getting reliable service to enhance the quality of their images. The next image depicts
the fact that the people of Asia tend to search with this term to get reliable service.

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Some Crucial Areas of Photo Enhancement
The ultimately aim of photo enhancement service is to make a photograph its best. All
we need is good look but the problem is that different people have different perception
about what looks good and what looks bad and therefore you must make sure the fact
you have the in thing in your that will help you to make a difference in this field by
exploiting your expertise and experience and by blending them into a harmonious whole.
There are a number of options available that you can use for improving the standard of
image but just having knowledge of their usage would not be sufficient. You need to
blend your creative inputs for making the most of it.

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Photo Retouching

Photos are seldom perfect. This is a universal truth not because we do not have that
sophisticated technology that can capture the spirit of a precious moment preciously but
because we are very fickle-minded in nature. We like one thing at one time and despise
the very same thing at the next moment. Thanks to enormous technological
development, now we will be able to fix this issue, which often becomes a big issue. No
matter how hard you may try, it is virtually impossible to attain perfection while
capturing the essence of a moment in a digital or analogue frame. Giving finessing
touches to an image has become a must in the photographic industry, as the
requirements of people tend to change in every now and then. But none but a hardcore
professional would dare to do this task because a slight mistake can spoil the entire
effort.

The Purpose of Photo Retouching
The basic purpose of photo retouching is to make it more appealing and more enticing to
look at without distorting the original features of the image as far as possible. Though
most of us usually associate the concept of photo retouching with only changing the
background, increasing the brightness, contrast etc of an image, it is far more complex
and intriguing. It is not just weeding out unwanted elements from images mechanically;
it is also about making an image suitable for a particular purpose by harnessing the
power of latest technology and by unleashing your creative force.

Basics of Photo Retouching
Before start learning the ins and outs of photo retouching, you need to have a fair idea of
the very basics of photo retouching. Removing wrinkles, smoothening skin, appropriating
skin tone, rectifying some common problems such as rash, acne, scars, spots etc,
changing the background etc are some of the common areas that are intrinsically
associated with the concept of photo retouching. You can find the image editing options
in some popular image editing software packages but it is you who have to make the real
difference.

Popularity Trends of The Keyword Photo Retouching Along With Search Volume in
Different Regions:

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Regions

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Photo Retouching To Stand Out
Every photo has a story to tell and your job as a photo-retouching expert is to spice up
that story by blending your creative inputs seamlessly in it. If an image is supposed to be
placed on the front page of a magazine or newspaper, it has to be different. Now making
an ordinary image a little bit different is your main task that has to be done precisely and
with great care and caution. It should be arresting and the same time it should have the
in thing in it to seize the attention of the viewers. The concept of photo retouching gets a
whole new dimension, as it is now employed for promotional purpose. Here you have to
infuse the concepts of creativity and advertising tactics into a unique whole for oozing out
the best possible impact at the end.

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Photo Restoration

Photo restoration is the process of restoring original shape, color and pattern of an
image, which has damaged badly or which has become worn out over the years. The
main objective of photo restoration is not to enhance its quality artificially rather; the
main objective of Photo restoration is to restore the original form, color etc of an image.
In photo restoration process technological knowledge plays a vital role as opposed to
photo enhancement, where creativity plays the pivotal role. However, photo restoration is
not all about playing it safe, it is also about maintaining a perfect balance by adding
creative touches when it needs most and shunning it altogether when it does not need at
all.

The Basics of Photo Restoration
Removing scratches, damages, aging effects etc from images are performed in the photo
restoration process for giving an image a new lease of life. However, the images should
not be in a position where it might become impossible for the viewers to make an
assumption about the original shape or form of those images. Either Photoshop or Image
Ready is used in this process for performing this task. However, without having
professional exposure in this domain, it is virtually impossible for a person to bring back
the pristine form and color combination of an image accurately.

Photo Restoration Process
In fine, photo restoration is the process of pinpointing those damaged areas of an image
that can be restored. At the first stage, damaged areas of an image should have to be
located. After the completion of this task, you should gear up for restoring those spots or
areas by exploiting the power of any photo editing software.

Reincarnating Memories
Photos are saved for revving up our memories when we are in solitude. We love to keep
alive our memories as long as we can by capturing them in either digital format or
analogue format. However, time takes its toll on them and they become blurred and their
pristine color starts waning with the course of time. The only way you will be able to
bring them back in their pristine form is by opting for photo restoration service. The
process should be done meticulously and arduously if you are longing for the best
possible results at the end.

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Popularity Trends of The Keyword - Photo Restoration Along With Search Volume in
Different Regions :

Regions

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Photo Pop Art

What is Photo Pop Art?
It is nothing but converting an analogue or digital image into a form or shape that conforms
with the tradition of pop art that was flourished in the middle of 1950 against the prevailing
ideas of abstract expressionism. Here an image or photo is alienated from other objects and
from the context itself for drawing the attention of the viewers. Though this form of art has
changed a bit in the past few decades, people still loves it dearly. Therefore, it is no wonder
why people still have a craving for transforming their photos into a unique form of pop art
image. As a pop art image looks amazingly different from the original one and as it is astutely
upholding and blending the charm and the charisma of the pop art of 50s, people still loves it
dearly.

Technological Development and The Tradition of Pop Art
Things have changed drastically from the past. No longer, you need to hire a professional
artist for the entire day for having a pop art image. Now you can don that smartly by trying
out some cool features of some image editing software for example PhotoShop, Image Ready
etc. These image editors have facilitated this task by blending the power of art and
technology. In fact, pop art is offering us a unique opportunity for to showcase our creativity
by exploiting the advantages of this unique platform.

Use of Photo Pop Art
Photo pop art is now being used extensively in different areas. It has succeeded in
revolutionizing the concept of advertising. A number of companies are flaunting pop art
image in their product labeling. Some even have gone extra miles by using pop art culture in
their companies’ logos. This shows the enduring appeal and popularity of photo pop art.
Nowadays, a large section of people are using photo pop art to decorate their home, which
definitely adds to its appeal. This has become so common that people, who do not have any
faint idea of photo pop art, appreciate its visual appeal unabashly. Those who are getting
bored of seeing their same portrait photo over and over again, photo pop art can offer them a
welcome deviation from the set norms. Just convert your portrait photo into a pop art portrait
artwork and see the difference.

Popularity Trends of The Keyword - Photo Pop Art Along With Search Volume in Different
Regions :

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Regions

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Photo Vector Conversion

It is customary to categorize computer graphics into two parts - vector graphic and
raster graphics. You can scale up or down a vector image without compromising with its
quality as lines and curves are mathematically defined in vector images. But the same
thing can’t be said of restore images, as restore images are made up of pixels and
therefore, you will not be able to scale them up or down at your will. However, this
problem can easily be fixed by converting a raster image into a vector image. However,
photo vector conversion should be done with meticulous attention for keeping intact the
effects and for improving the picture quality of the existing images.

A Colorful Presentation
If you want to capture the hottest trend of the image editing industry, you should try
your best to mix photo and vector into a unique whole for giving it a cool and modern
look. In a bid to catch up with this changing trend, an increasing number of photo editing
experts are making a beeline for garnering authentic information pertaining to this issue.
Photo vector conversion can be a fulfilled activity if you can manage to blend these two
contradictory concepts seamlessly. Though photo vector conversion demands a high level
of accuracy and professional exposure otherwise; you will never able to explore the
power of this colorful art.

Advantages of Photo Vector Conversion
By converting an image into vector image, you will be able to increase or decrease the
size of an image without compromising with its quality. Resolution of an image can also
be changed without loosing any details. Besides that, photo vector conversion will allow
you to change the color of a photo with ease.

Use of Photo Vector Conversion
The concept of photo vector conversion is now being widely used in different medium for
promoting cheerfulness look that helps a lot to seize the attention of the viewers at the
very first glance. CD artworks and club flyers are the latest to join in this bandwagon as
photo vector conversion has successfully added a new dimension by investing them with
a brand new look. If this is not enough, photo vector conversion is now foraying into
other fields as well, as it popularity is continuously on rise.

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Popularity Trends of The Keyword - Photo Vector Conversion Along With Search Volume in
Different Regions

Regions

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Photo Image Masking
Photo masking or image masking is a process that allows a person to keep intact certain
parts of an image while making radical changes in the other parts of the image for
producing a unique effect. Photo masking is used widely for removing background from
an image without loosing a single detail. Therefore, photo image masking is offering twin
benefits: greater image clarity and magnificent effect. Masking is mainly done for
transforming an ordinary photo or image into a unique piece of artistry by adding some
cool effects and weeding out unwanted parts.

The Advantages of Image Masking
The main advantage of photo image masking is that it helps image-editing expert to
make changes in images without affecting the quality of an image. If an image comprises
intrinsic details, you might find yourself in a struggling situation while introducing a slight
change in it. The only way you will be able to fix this issue is by opting for image mask.

Some Common Photo Image Masking Techniques
● Complex Layer Masking: This image masking technique is applied for removing
background from fine objects of an image. This technique is widely used for
masking those objects, which are translucent or semi transparent in nature.
Images with smoke, hair, features etc are mostly used in this technique.
● Photoshop Transparency Masking: If you are trying to remove transparent objects
from an image, you should try out this image masking technique. Smooth removal
of transparent objects such as glass etc can be achieved in this image masking
technique.
● Alpha channel masking: This masking technique is often termed as “raster
masking”. When you are facing immense amount of difficulty to mask an image by
creating a new layer over it. By using this technique, you will be able to smooth
the edges of those images, which are semi-transparent or translucent in nature.
● College Masking: This masking technique is widely used for removing background
from those images, which are mainly used in commerce websites, catalogues,
brochures etc.
If you aspire to be an image editing professional, you need to ensure a professional
touch at the end. Just removing background or transparent objects from the images
should not be your soul objective rather; you should concentrate on giving it an artistic
finessing touch that will differentiate an original image from the masked one.

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Popularity Trends of The Keyword - Photo Image Masking Along With Search Volume in
Different Regions

Regions

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Photo Manipulation

Photo manipulation is the process of changing the very appearance of an image for
duping the viewers into believing something that does not exists in reality at all. It is
above and all a photographic technique that is being used for producing a sense of
allusion and for giving a pleasant shock to the views by tweaking and prodding some
images until they produce the desired effect at the end. It is not just making a little bit
changes in an image or making corrections in a photo for brining back its pristine form, it
is far more complex. It demands creative inputs but without having technical skills, you
will never be able to make any powerful impact.

Objective of Photo Manipulation
The concept of photo manipulation is smeared with controversies. Some argue that this
technique is marring the purity of images by altering original form of images blatantly
and this concern is somewhat justified. However, it can be said that manipulation of an
image is acceptable as far as it does not cross the moral and ethical boundaries.
However, if your soul aim is to play with this art or if your aim is to impress the viewers
by showing a presentation of your skill and creativity through this visual medium, there
should be no cause of concerned.

History of Photo Manipulation
Photo manipulation is not the brainchild of digital imagery. Before the computers came
into being, this technique was widely used for producing desired effects by using some
simple tools such as piercing photos, double-exposure, paint, ink etc. However, it used to
take awfully long time and often the result was not absolutely perfect and impressive.
With the advent of technology, the concept of photo manipulation has changed
dramatically. No longer you will have to work for days for bringing radical change in the
visual appearance of an image, you can now do that smartly by trying out some cool
tools of an image editing software for example Photoshop or Image Ready.

As a Form of Art
Previously photo manipulation was not considered as a form of art but the concept has
changed a lot in the past few years. Today, it is deemed as a unique form of art where
both creativity and technological skill play dominating roles. The final result of image
manipulation can be drastically different from the original one but you should make sure
one thing that the final result will be powerful enough to seize the attention of the viewer.

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Popularity Trends of The Keyword - Photo Manipulation Along With Search Volume in
Different Regions

Regions

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Photo Background Removal
Those, who are in the pursuit of perfect picture, know very well how hard it is to capture
a rare moment. No matter how hard you may try, something always goes wrong. Either,
a stranger emerges all of a sudden or an unwanted wire or object comes in between. If
you are tired of all these nagging trivialities, you should opt for photo background
removal, as it is highly effective in eliminating disturbing elements from images.
Photoshop, Image Ready etc are some of the common image editing software packages
that are widely used for this purpose.

The Purpose Photo Background Removal
The main purpose of photo background removal is to bring perfection in an image by
removing unwanted elements from an image or by removing the background of an image
completely. Another objective of background removal is to change the focus of the image
to get desired result. Backgrounds are moved from images for using them from for
promotional purpose. Apart from that, new background is added in lieu of the existing
one for improving the visual appearance of that image and for endowing it with a
professional look.

Conjugation of Efficiency and Creativity
Previously removing background from images were done manually but with the massive
development in the field of technology, this can smartly be done by using some simple
tools such as background easer tool, magic eraser tool, magic wand tool etc of Photoshop
(an image editing software package). What you need to have is a creative bend of mind
and good command over some popular image editing software. However, you have to
hone your skill and have to keep yourself updated about the latest development in the
field of image editing otherwise; you will find yourself lagging behind others. An ideal
combination of creativity and efficiency can make all the difference. It can transmute an
ordinary image into a unique one by removing unnecessary elements from that image
with utmost care.

However, you should make sure that only unnecessary elements are removed and the
rest of the areas of the image remain intact.

Popularity Trends of The Keyword - Photo Background Removal Along With Search
Volume in Different Regions

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Regions

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30

Photo Montage
The history of photo montage dates back to the Edwardian and Victorian era when the art
came into being. The art started primarily as a welcome break from the traditional way of
presenting image. It is somewhat whacky and different in pattern because the basic aim of
photo montage is to dovetail two or more images seamlessly in such a way that creates a
different picture altogether. Though the art of photo montage was flourished in the 18th
century, it still captivates the senses of modern people and appeals to those, who are
engaged in the eternal pursuit of beauty and novelty.

Tradition and Technology
The pattern and the style of the art of Photo Montage have undoubtedly changed a lot. The
art of photo montage has become much more complex and the scope of exercising originality
has definitely broaden in the past few decade because of the massive development in the
field of technology. Technology has made several inroads into this field and at the same time
it has endowed us with an opportunity to bring radical changes in its look and feel without
altering its basic pattern.

Not Mere Juxtaposition of Image
Photo Montage is not just the mere juxtaposition of a number of images rather; it is a unique
mode of visual representation by collating and presenting the essence of diverse types of
images into a unique whole. Therefore, the task is far more complex and intriguing than
creating a new image because here you will not be able to give full swing to your
imagination. What you have to do is to choose some pictures with meticulous care (be careful
because this will be going to shape the future of your endeavor) after gauging their creative
appeal astutely.
Next comes the most vital stage of Photo Montage. Here in this stage, you will have to merge
them into a unified whole for producing the desired effect. But remember that the final result
has to be aesthetically pleasant and creative to the core. But what if you have to portray a
message through this visual medium? It obviously takes some time. Be sure to a take step-
by-step approach and for God’s sake do not be in a hurry because ultimately you will mess up
the entire thing.

Creativity Coupled With Technological Touch
The most vital objective of Photo Montage is to cross the limit and the boundaries of cut-up
images by creating a surreal atmosphere from which the viewers will be able to view and
understand what the exact thing you want to convey. Actually technology holds the key but
the chest is obviously your creative inputs. You can be an expert in Photoshop or Image
Ready but unless you have that creative bend of mind, you will never be able to succeed in
this complex creative endeavor.

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Popularity Trends of The Keyword - Photo Montage Along With Search Volume in Different
Regions

Regions

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Photo Editing Business Detailed Competition Analysis
A detail and comprehensive analysis of market condition and competition is all you need
before you invest in any business. Like every business, you need to analysis the records
of market competition of photo editing industry in advance in order to dissipate any kind
of misunderstanding and to avoid possible loss in future. Being aware of this concern, our
online marketing experts have done a detail and in-depth analysis of the ongoing
competition in the market. If you are determined to make the most from this business,
you need to make sure that you have targeted those keywords, which have good search
volume.
Choosing less competitive keywords can secure top ranking but they will not help your
business in the long run. However those keywords, which have high search volume, are
extremely competitive in nature. Just check out the chart inserted below. It clearly shows
that high competitive keywords always have high search volume and this simply means
that if you can manage to rank top in those keywords, you are bound to get benefited.
For example the very term “Photo Editing” is being competed by over 25,900,000
companies in Google and 739,000,000 companies approximately in Yahoo. The search
volume of this keyword is near a staggering 1000000. Therefore, it is clear that if you
want to make a difference in this regard, you have to toil hard.

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33

Photo Editing
Business

Detailed
Competition
Analysis

Monthly
Competition Search

Keywords Google Yahoo MSN Volume

image editing 217,000,000 528,000,000 36,100,000 673000

photo editing 25,900,000 739,000,000 33,300,000 1000000

picture editing 22,900,000 274,000,000 76,900,000 135000

digital photo
enhancement 192,000,000 15,100,000 2,450,000 1000

photo enhancement 24,900,000 43,500,000 6,160,000 14800

picture enhancement 2,670,000 28,600,000 6,120,000 2900

photo editing service 27,500,000 408,000,000 17,800,000 1000

photo editing services 27,400,000 227,000,000 17,800,000 880

photo background
editing 639,000,000 132,000,000 3,810,000 1600

advanced photo editing 28,100,000 207,000,000 6,460,000 880

easy photo editing 29,500,000 133,000,000 9,860,000 2400

professional photo
editing 29,400,000 112,000,000 7,340,000 5400

image photo editing 24,900,000 277,000,000 17,600,000 3600

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digital photo edit 93,500,000 228,000,000 56,700,000 1300

edit digital photos 35,100,000 199,000,000 22,800,000 1000

1,540,000,00
photos editing 0 757,000,000 135,000,000 27100

online photo edit 269,000,000 439,000,000 56,500,000 18100

photoshop editing 14,300,000 141,000,000 13,700,000 40500

photoshop photo editing 23,800,000 48,100,000 8,290,000 9900

digital photo editing 25,700,000 182,000,000 24,900,000 14800

digital photo retouching 776,000 7,170,000 1,190,000 1300

digital photo restoration 6,260,000 23,300,000 2,480,000 1000

photo retouching service 406,000 6,260,000 1,050,000 720

photo enhancement
services 1,280,000 9,490,000 4,130,000 210

image editing services 27,100,000 126,000,000 17,500,000 320

image processing
services 62,200,000 84,200,000 23,300,000 590

photo restoration
services 3,460,000 19,800,000 5,430,000 1300

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Detailed Competitor Keyword Analysis

Analyzing the strength and the position of your rival is the most vital thing that you
should not ignore at any cost. Without having any fair idea about the position of your
would-be competitors, you will never be able to make any difference in the long run. Our
online marketing experts are aware of this vital issue and this is the reason why we have
tried to present a detail and in-depth analysis of various aspects of the leading photo
editing service providers. Just check them out carefully and you will definitely be able to
curve out a niche for your organization.
Pix Sharp

Lets start with Pix Sharp. The chart that is inserted below simply shows that this
company has managed to secure 4th position in a competitive keyword - photo
enhancement and this keyword has a decent search volume as well. Another important
fact is that Pix Sharp has not only targeted high competitive keywords but it has also
targeted those keywords, which do not have high search volume.

www.pixsharp.com

Keywords Avg Search Volume Competition Google Ranking

photo enhancement 14800 24,700,000 4

picture restoration 5400 11,600,000 10

digital photo enhancement 1000 190,000,000 21

photo enhancement services 210 1,280,000 1

photo enhancement servics 0 3,860,000,000 42

picture enhancement service 0 1,110,000 6

picture enhancement 2900 2,670,000 81

photo editing services 880 27,400,000 8

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photo restoration source code 0 772,000 1

Lilac Digital

Lilac Digital is another eminent name in the field of photo editing. Just check out what
type of keywords, it has targeted. The chart clearly dictates the fact that it has opted for
both high competitive and low competitive keywords. It has managed to grab 8th and 9th
positions respectively in the keywords photo retouching and photo restoration, which are
fairly good, in Google and they have both 40500 average search volume.

www.lilacdigital.com


photo retouching 40500 1,620,000 8

photo restoration 40500 3,800,000 9

photo retouching restoration 1300 129,000 1

photo restoration service 720 3,720,000 4

retouching service digital 0 167,000 1

digital photo retouching 1300 766,000 2

image retouching services 91 494,000 3

photo retouching service 720 406,000 4

retouch photos 2900 1,670,000 9

photo retouch service 170 640,000 1

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Amer Photorestoration

Amer Photorestoration is making a splash in the image editing industry by topping the
list in Google in the term “photo restoration”. This keyword is fairly competitive and the
average search volume of this keyword is approximately 40500. This website has topped
the chart in Google search when you search with some localized keywords such as
photograph restoration service Los Angeles, photograph restoration Los Angeles etc.

amerphotorestoration.com

Google
Keywords Avg Search Volume Competition Ranking


fixing old photos 260 38,800,000 8

photograph restoration los angeles 0 5,990,000 1

photograph restoration service los
angeles 0 665,000 1

photo restoration services 1300 3,480,000 1

photo restoration service 720 3,770,000 1

picture restoration 5400 11,700,000 1

Outsourcing Services India

Outsourcing Services India is one of those few companies, which have targeted those
keywords whose average search volumes are all less than 1000. It has secured 5th rank
in the keyword – “image process services” whose average search volume is 590 and
which is competed by nearly 73,600,000 service providers.

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photo editing services 880 27,400,000 8

photo enhancement services 210 1,280,000 8

image editing services 320 26,900,000 10

image processing services 590 61,900,000 5

pop art services 0 73,600,000 3

Iipvapi

Iipvapi is an eminent photo editing service provider, which has managed to grab top
ranking only in those keywords, which do not have high search volume but which are
highly competitive in nature. It has grabbed 2nd position in the keyword “photo
retouching India” which is being competed by more than 90,700 and whose average
search volume is 170.

www.iipvapi.com




old damaged photo 480 74,500,000 1

clipping path service 720 293,000 25

clipping path 14800 679,000 19

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photo retouching india 170 90,700 2

illustrator convert to vector 1900 3,530,000 12

photo enhancement 14800 24,700,000 14

photo retouching portfolio 110 190,000 5

Clipping Images

Clipping Images is an image editing company, which has mainly targeted keywords that are associated
with the term clipping and has succeeded in securing top ranking in both high competitive and average
competitive keywords. For example, in the keyword – image clipping, it has managed to grab 7th
position in Google, which is all very good. Approximately 59,000 websites are vying with each other in
this keyword.

www.clippingimages.com


clipping path 14800 679,000 27

clipping path service 720 293,000 3

clipping path services 590 367,000 6

image clipping path 260 357,000 14

image clipping path services 0 181,000 49

handmade clipping paths 0 59,600 7

masking service 480 3,130,000 1

image clipping 2400 7,150,000 7

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Fixuppix

Fixuppix is making its presence felt in the world of photo editing industry by mainly
targeting those keywords, which are being competed by a large number of photo-editing
service providers. However, it has not succeeded in securing its position in the first page
of Google in most of these keywords. Still, it is doing a good business.

www.fixuppix.com



photo restoration retouching 1300 97,200 17

retouch photos scanning 0 140,000 1

photo retouching service 720 406,000 18

photo retouch service 170 638,000 17

photo coloring sservice 0 853,000 10

photo coloring service 0 90,900,000 -

photofix service 0 44,000 24

fix wedding photos 22 4,160,000 1

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My Seogal

My Seogal is another renowned photo editing company, which has managed to curve a
niche for its business organization in this fiercely competitive market. Though it has
diversified its business, it is mainly getting visitors who are looking for background
removal service. Though its targeted keywords for example background image removal
services, photo background removal etc are highly competitive in nature but they do not
have huge search volume.

www.myseogal.com

Google
Keywords Avg Search Volume Competition Ranking

background image removal services 320 3,800,000 1

photo background removal 260 71,000,000 11

affordable background removal 0 307,000 8

photo background removal services 0 551,000 1

Azure9 Montage

Azure9 Montage has ranked top in those keywords, which are not highly competitive. It has ranked
within top thirty in Google in some less competitive keywords such as photo montage slideshow,
wedding photo montage ideas etc.

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www.azure9montage.com


montage photo 368000 11,800,000 10

photo montage 368000 6,420,000 23

wedding photo montage 2400 170,000 5

photo montage slideshow 320 211,000 4

wedding photo montage ideas 28 139,000 5

wedding video montage 1900 130,000 14

photo video montage 9900 955,000 13

3-d photo montage 0 4,550,000 84

chicago video montage 0 120,000 1

Now, it can be said that you have formed a fair concept of the market position of some of
the leading photo editing service providers. We hope that this will definitely help you to
prepare a marketing strategy.

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Photo Editing Business Pricing Analysis

Pricing is the most important factor in online industry as well as in the photo editing
industry. As people can compare the rates of different service providers without facing
any hassle or without wasting any time, your offered price should be attractive and
competitive enough to lure the possible clients. You can’t fleece a customer nor you can
charge a client exorbitantly because this will definitely tarnish your marketing reputation.
You can either make your pricing flexible or you can make it fix but it all depend on you.
However, the first and the foremost thing that you have to do, is to check out the rates of
your competitors. Go through the ins and outs of their pricing policies before finalizing
the pricing of your photo editing company.
In order to assist you in this regard, we have reviewed the pricing policies of some
leading photo editing service providers. Just go through them before making any decision
in haste.

Company Website

www.lilacdigital.com

Lilacdigital.com is a leading photo retouching service provider whose minimum pricing is
$45. Its charge varies with the requirements of the clients. For example, if anyone wants
a detailed restoration of his images, he will have to pay more than $90.

Services Price

General Retouch /Enhancement $45+

Detailed Retouching $75+

Simple Restoration $45-$60

General Restoration $60-$80

Detailed Restoration $90+

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Company Website

www.pixsharp.com

Pixsharp.com is a well-known name in the field of photo restoration. Its starting price is
$15 but this can change depending on the specific requirements of the clients.

Services Price

Basic Photo Restoration Starting - $15

Company Website

amerphotorestoration.com

Amerphotorestoration.com is another leading photo editing company. Its basic charge
fixes at $39 but it can vary depending on the requirements of the clients.

Services Price

Digitally Restored Photo $39

Color Photo Restoration $39

Colorized Photo $39

B&W Digitally $39

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Company Website

iipvapi.com and clippingimages.com

The pricing policy of Iipvapi.com and Clippingimages.com is somewhat different from
others. They charge barely $13 and $6 maximum per image for offering basic photo
editing or restoration service. However, the rate can increase if a client wants to add
some extra effects in his images.

Services Price

All Work $13 ( Per Image )

All Work $0.90 To $6.00 per image

Company Website

fixuppix.com

Fixuppix.com demands different charges depending on the complexity of the project. Its
charge for basic image enhancement or minor correction starts at $9.99 whereas it
charges $39.99 for providing extensive or severe photo restoration services.

Services Price

Basic image enhancement or minor correction $9.99

Medium photo correction $19.99

Major photo correction or repair $29.99

Extensive/Severe Photo Restoration $39.99

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Company Website

azure9montage.com

The pricing policy of Azure9montage.com is quite different from others. Instead of
charging each image separately, it charges for $200 editing for 50 images at a time.

Services Price

50 Picture -Photo Montage $200

Now, you have definitely form a fair understanding of the pricing policy of different photo
editing service providers. So go ahead with your plan. But be sure to not to offer a price,
which will force you to comprise with the quality of your service because this can have
serious backlash in future.

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Promotion Suggestions

Much has been discussed and talked about the endless business opportunities of photo
editing business. But if you fail to promote your business properly in the online industry,
your ambition of becoming a leader in this domain might nip in the bud. In order to avoid
this situation, you need to remain aware of some vital promotion tips that are often
termed as surviving tips in the photo editing industry.

Create A Sub Domain
If you have an existing website and are offering services that are related to photo
editing, you should create a sub domain dedicated to photo editing service as oppose to
create a separate website. As you have already established yourself in the online
industry, there is no point of creating a separate website for this purpose. However, if
your existing business has nothing to do with photo editing, you have to create a new
domain. But this simply means that you have to start from the scratch. But there is no
other option available.

Exploit the Power of Blog and Forums
Blog can be your thing or not but one thing is sure that blogging is the best way to make
people aware of your organization. You should update your blogs regularly and with
informative content because it will represent the brand image of your organization. Do
not ignore the importance of forums. Forum is another popular way of promoting the
brand image of your organization. Under no circumstance, you should not violate the
rules and regulation of any forum because this can have serious backlash.

Get Socialized in Social Networking Sites
Social networking is the next big thing after search engines. They are the best place to
promote your website. However, you should not be in a hurry while promoting your
organization in various social networking sites because you will eventually mess up the
entire thing. A slow and steady approach is all needed in this process for ensuring long-
term success. Try to build up a community first and then you can try to promote your
organization. But you should violate any terms and conditions at any cost.

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48

Banner Exchange
It is another popular way of polishing the online identity of your organization. However,
you should not ignore the importance of link exchange, instead you should try both of
them. Banners are graphically enticing and therefore people tend to click them as
opposed to text links.

Create Video For Your Business
Video is a unique visual platform, which is highly interactive in nature. You should create
a video based on your organization, which helps your visitors to form a fair concept about
the very nature of the organization. You can submit of your video to different video
sharing website which will definitely help you to promote the brand value of your
organization and at the same time, it will help you to get inbound links to your website.

These are some of the common promotional tips that you should integrate with your
marketing strategy if you want to make a difference in the domain of photo editing
industry.

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Future Prospects

Before investing, you need to make a through analysis of the future prospect of that
business. This is vital issue because no one wants to lose his hard earned money. Before
investing in the photo editing industry, you need have a fair idea of the growth and future
prospect of photo editing industry because your financial stability is intrinsically
associated with it. So before you make a final decision, check out these facts:

It is Flourishing Sector
The demand of photo editing or image editing has shoot up drastically in the past few
years and thereby making it the best place to earn revenue. This is the reason why a
number of companies are vying with each other to lure possible clients. But still, there is
a chance to curve out a niche for new business organization as this industry is expanding
rapidly day-by-day. Just try to deliver the best quality service as per the requirements of
the clients and nothing all.

Popularity of Digital Picture
Digital pictures have become a rage among young generation. People use to take picture
whenever they want and wherever they want. But pictures rarely appear in perfect form
and shape. In order to get them in perfect shape and form, they have to be modified in
some photo editing software. This is what increases the demand of the photo editing and
this is the reason why this market has registered a robust growth in the past few years.

Stable Market
People like to preserve their memories in the form of images but images get worn out
within one or two years and therefore, they have to be retouched for bringing back their
lost glory. Now, this is a perpetual process and therefore, you will not have to care for
recession or slump in the economy.

It can be said that it is a sun rising industry and therefore, you will find endless
opportunities here to utilize and exploit.

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Copyright Alert and Disclaimer

''Comprehensive Guide on Photo Editing Business'' – the Photo Editing e-book by
WebGuru-India is all rights reserved. Our intellectual property is an asset to our
company and we have the sole right to utilize it for the benefit of an individual or for a
social cause. We will take strict measures for any issue of copyright violation, third party
infringement, scams or illegal publication/use of any part of the book without our prior
permission. Legal actions will be taken for violating any of the above mentioned cases.

Disclaimer

The information provided in this ebook does not necessarily reflect the view or the opinion of
WebGuru India or that of its management. WebGuru India will not be responsible for any
errors, omissions contained in this ebook and it reserves the right to change or update this
ebook whenever it wants.

We have analyzed various facets of some leading photo editing service providing websites
based on the data available online for free. No private data of any organization has been
included in this e-book. We have used mainly Google Adword
(http://adwords.google.com/), Alexa (http://www.alexa.com/) and Google Trend
(http://www.google.com/trends) for this purpose. The research work was completed on July
16, 2009 and therefore information may differ from that of the present.

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Comprehensive Guide On Photo Editing Business

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