This PowerPoint presentation talks about Penguin SEO update and shares some strategies to make websites Penguin friendly.

1. Presented By WebGuru Infosystems
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2. Penguin Attack & Counter-attack!
Clash of the Web Master & Webmasters

3. The “cute” Arctic bird had a new identity on 24 April 2012!
Google's update took the Web by storm.
More than the alleged 3% sites affected
and stripped of their ranks...
…and deep they dipped like icebergs!

4. WHY?
Google HATES Black Hat SEO!
If a site uses content spamming and unethical linking…
Penguin is here to PUNISH it!

5. ...but if YOU were Punished Unfairly...
Fight Back!

6. Do the due…
1. Share content on social networking sites. A “like”, “tweet” or “+1” is more
valuable than dozens of poor backlinks.
2. Connect article keywords with relevant sub-pages. Use different keywords as
anchor text, preferably in a phrase that is “natural”.
3. Don’t connect every backlink with the homepage. Direct the backlinks to
important and relevant sub-pages.
4. Stop acquiring backlinks from low quality sites. Quality is more important
than quantity.
5. Write interesting, genuine and informative content to increase readership.

7. Penguin likes Quality Content.
Keywords don’t matter, as long as Readers are HAPPY!
Writing for Your Readers is Writing for Google.
...know it, believe it, follow it...

8. All the Best!
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