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Automation as a Competitive Advantage Jan-Jaap Jager Managing Director - Asia / MEA , Parallels [email_address]
Agenda Automation As A Competitive Advantage ,[object Object],[object Object],[object Object],[object Object]
What has happened / is happening… Automation As A Competitive Advantage OPPORTUNITY
Hosting Industry  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automation As A Competitive Advantage
Actual Market Situation Automation As A Competitive Advantage ISV / SI ISV  Applikation
Actual Market Situation Automation As A Competitive Advantage ISV / SI ISV  Application ISV  Application ISV  Application ISV  Application ISV  Application ISV  Application
Market Trend Automation As A Competitive Advantage ISV Applikation ISV Applikation ISV SaaS ISV  Appl.
Hosting Market: Look ahead ,[object Object],[object Object],[object Object],Automation As A Competitive Advantage ,[object Object],[object Object],[object Object],* source: IDC presentation at 2007 Parallels Hosting Summit SaaS % of Business Software Market Opportunity: $8B increasing to $40B 0% 5% 10% 15% 20% 25% 2006 2011
What has happened / is happening… Automation As A Competitive Advantage Parallels Summit 2008 OPPORTUNITY GIANTS
Internet Giant – Google  ,[object Object],[object Object],[object Object],Automation As A Competitive Advantage Google productivity tools for small and medium sized businesses. Competitor to providers offering Hosted SharePoint services. Applications Collaboration Screen Images Apps Hosting Note that Google’s service offering is starting to resemble website hosting.
Internet Giant – Amazon (and others)  ,[object Object],[object Object],[object Object],[object Object],Automation As A Competitive Advantage Complex usage-based fees which are not understood by typical SMBs. Found Web Services after scrolling down (not in the main departments). Compete with e-commerce offerings - $60/month plus 7%. Targeting Developers Home Page Screen Images WebStores
Internet Giant – Microsoft  ,[object Object],[object Object],[object Object],[object Object],Automation As A Competitive Advantage Online file sharing for office applications. “may include advertising” New offer is targeted at SMBs as well as large providers . Template-based websites with branded email and shared workspace. ,[object Object],[object Object],Workspace Email Screen Images Small Business
Other Bigger Industry Players – like… Automation As A Competitive Advantage
What has happened / is happening… Automation As A Competitive Advantage OPPORTUNITY GIANTS PRICE EROSION
Hosting Services Price Development Automation As A Competitive Advantage E-Mail ASP.NET & .NET Services E-Commerce Initial Presence Added Value Applications Average Revenue  Per User $2 - $10 $500 - $1,500 $150 - $500 $10 - $150 Shared Website,  static pages Shared VPS Dedicated VPS Shared,  dynamic  Website Demand for  Services Managed Dedicated Environment with Web Servers), DB, Storage, Security, etc. Dedicated Web Server with Root Access ARPU/S opportunities: Shared to VPS to Dedicated New SaaS Applications
Effect of Price Erosion ,[object Object],Automation As A Competitive Advantage $ / Customer # of Customers Your Typical Customers (Currently) “non addressable” Customers Cost What if you:  (A) Lower your cost of sale  (i.e. lower barrier to entry)  (B) Lower cost of operations IT Optimization and Automation
What has happened/ is happening… Automation As A Competitive Advantage PRICE EROSION GIANTS OPPORTUNITY CHALLENGES
Typical Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automation As A Competitive Advantage
Typical Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automation As A Competitive Advantage
Agenda Automation As A Competitive Advantage ,[object Object],[object Object],[object Object],[object Object]
How to stay competitive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automation As A Competitive Advantage
How To Achieve This?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automation As A Competitive Advantage
Agenda Automation As A Competitive Advantage ,[object Object],[object Object],[object Object],[object Object]
Secret to Success Automation As A Competitive Advantage Enabling your Business Hosting Business Automation Service & Support Marketing  &  3 P’s Operations & Finance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automation is the main contributor to the value of  ALL your services.  Not automated = Not offered
Agenda Automation As A Competitive Advantage ,[object Object],[object Object],[object Object],[object Object]
Parallels Vision – Automation Automation As A Competitive Advantage Standards provide automated application delivery SaaS Enabled! Control Panels help to  Contain Costs and Grow Revenue High Cost Hard to Grow Manual Hosting Cost of Service Delivery Scalability and New Service Creation (revenue opportunity) Simple Hosting Optimized Hosting high cost low cost Service delivery Semi Service management Manual Service creation Manual Service delivery Auto Service management Semi Service creation Manual Service delivery Auto Service management Auto Service creation Auto
Parallels Automation Overview Automation As A Competitive Advantage Parallels Virtual Automation Powerful tool helping administrators manage their virtual infrastructure Parallels Operations Automation Solution for automating key IT processes and providing delegated management through the organization Parallels Business Automation Solution for automating key IT business functions including service ordering and chargeback accounting
Top 10 Reasons for Parallels Automation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automation As A Competitive Advantage
Top 10 Reasons for Parallels Automation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automation As A Competitive Advantage
Summary Automation As A Competitive Advantage PARANOID CUSTOMER  SATISFACTION REVENUE &  PROFITABILITY DON‘T  REINVENT  THE WHEEL
Don‘t try to be Albert Einstein by yourself… ,[object Object],Automation As A Competitive Advantage … take advantage of the Parallels Automation Einstein's Thank You Let us have a discussion now how we can help  YOU  as well… [email_address]

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Automation as a Competitive Adv - no notes

  • 1. Automation as a Competitive Advantage Jan-Jaap Jager Managing Director - Asia / MEA , Parallels [email_address]
  • 2.
  • 3. What has happened / is happening… Automation As A Competitive Advantage OPPORTUNITY
  • 4.
  • 5. Actual Market Situation Automation As A Competitive Advantage ISV / SI ISV Applikation
  • 6. Actual Market Situation Automation As A Competitive Advantage ISV / SI ISV Application ISV Application ISV Application ISV Application ISV Application ISV Application
  • 7. Market Trend Automation As A Competitive Advantage ISV Applikation ISV Applikation ISV SaaS ISV Appl.
  • 8.
  • 9. What has happened / is happening… Automation As A Competitive Advantage Parallels Summit 2008 OPPORTUNITY GIANTS
  • 10.
  • 11.
  • 12.
  • 13. Other Bigger Industry Players – like… Automation As A Competitive Advantage
  • 14. What has happened / is happening… Automation As A Competitive Advantage OPPORTUNITY GIANTS PRICE EROSION
  • 15. Hosting Services Price Development Automation As A Competitive Advantage E-Mail ASP.NET & .NET Services E-Commerce Initial Presence Added Value Applications Average Revenue Per User $2 - $10 $500 - $1,500 $150 - $500 $10 - $150 Shared Website, static pages Shared VPS Dedicated VPS Shared, dynamic Website Demand for Services Managed Dedicated Environment with Web Servers), DB, Storage, Security, etc. Dedicated Web Server with Root Access ARPU/S opportunities: Shared to VPS to Dedicated New SaaS Applications
  • 16.
  • 17. What has happened/ is happening… Automation As A Competitive Advantage PRICE EROSION GIANTS OPPORTUNITY CHALLENGES
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Parallels Vision – Automation Automation As A Competitive Advantage Standards provide automated application delivery SaaS Enabled! Control Panels help to Contain Costs and Grow Revenue High Cost Hard to Grow Manual Hosting Cost of Service Delivery Scalability and New Service Creation (revenue opportunity) Simple Hosting Optimized Hosting high cost low cost Service delivery Semi Service management Manual Service creation Manual Service delivery Auto Service management Semi Service creation Manual Service delivery Auto Service management Auto Service creation Auto
  • 27. Parallels Automation Overview Automation As A Competitive Advantage Parallels Virtual Automation Powerful tool helping administrators manage their virtual infrastructure Parallels Operations Automation Solution for automating key IT processes and providing delegated management through the organization Parallels Business Automation Solution for automating key IT business functions including service ordering and chargeback accounting
  • 28.
  • 29.
  • 30. Summary Automation As A Competitive Advantage PARANOID CUSTOMER SATISFACTION REVENUE & PROFITABILITY DON‘T REINVENT THE WHEEL
  • 31.

Notas del editor

  1. Note: SaaS opportunity
  2. 04/02/10 23:28 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.