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Web Hosting Keynote SWsoft and SaaS Serguei Beloussov CEO, SWsoft Tuesday, May 8, 2007
Thank You All For Coming and Specifically The Sponsors ,[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion ModernBill  HACKER SAFE  GlobalSign  CCMedia  Absolute Performance  @Mail
Everything New is Just Forgotten Old – This Picture is from Jan 2000 May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Virtuozzo supports now 10+ Linux distributions and Windows SWsoft Services & Support PEM Virtuozzo Virtuozzo  Management Tools File System - Future HA/LB Solution - Future ASPstreet.com
About SWsoft, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Barcelona Paris Seattle
SWsoft – Three Business Units ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWsoft Hosting Momentum May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Hosting Infrastructure Opportunity* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion 0% 20% 40% 60% 80% 100% SMB Web Presence Expected to grow to 92% 2005 2009 Learn More  from Melanie Posey (IDC) Tomorrow’s Keynote
New Opportunity - SaaS – The Definition May 2007 Software deployed as a hosted service and accessed over the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Games  SWsoft Keynote – Hosting, SaaS, Open Fusion
Market Evolution Example ,[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion ,[object Object],[object Object],[object Object],[object Object]
Take Note: Big Players are Moving to SaaS ,[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Nothing you cannot already offer! Take advantage of opportunity! ,[object Object],[object Object],[object Object],[object Object],Learn More  from Michael van Dijken  (Microsoft) 11:30am Today
SaaS Market Opportunity* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion SaaS % of Business Software Market Opportunity: $8B increasing to $40B 0% 5% 10% 15% 20% 25% 2005 2011
SaaS Benefits ,[object Object],[object Object],May 2007 ,[object Object],[object Object],[object Object],[object Object],SWsoft Keynote – Hosting, SaaS, Open Fusion End User Customers Service Providers ISVs
SaaS – The Track to Higher Revenue Mar 2007 May 2007 Customer Needs  Domain Registration $1-$3 Shared Static Web Hosting $3-$10 Shared Dynamic Web , DB, Apps $5-$20 Virtual Private Servers $15-$100 Dedicated & Managed Server $100-$500 Business-Class E-mail (i.e. Hosted Exchange) $150-$300 Add Business Collaboration (i.e. SharePoint, LCS, VoIP) $200-$500 Advanced Apps (CRM, ERP, vertical) $250-$1500+ Infrastructure SaaS SWsoft Keynote – Hosting, SaaS, Open Fusion Web Presence Email E-commerce Collaboration Application Mgmt Revenue Opportunity (SMB: 20 Users/Month) $10 $100 $1,000
SaaS – Simply Natural Progression for Webhosting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
Conclusion - Hosting Platforms in 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion SaaS covered  throughout  all sessions  over the next  two days
SaaS – Critical  Issues ,[object Object],May 2007 Application 1 Customer Site Server Client PC Traditional Deployment Application 1 Hosting Provider Site Server Internet SaaS Deployment Server Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWsoft Keynote – Hosting, SaaS, Open Fusion
Profitability and Simplicity are Critical ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
Reducing SaaS Costs May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion ,[object Object],[object Object],[object Object],[object Object],[object Object],Traditional Configurable Multi-Tenant SaaS Deployment Types Note Converting traditional applications to multi-tenant applications is more expensive than virtualizing. Virtualization effect Automation effect
SWsoft 2010 Hosting Platform – modern version of the old picture! ,[object Object],[object Object],May 2007 ,[object Object],[object Object],[object Object],SWsoft Keynote – Hosting, SaaS, Open Fusion OPEN FUSION Standards Application Format  and Packaging Common Licensing  Models Code Re-Usability Shared Code Base Authentication Single Sign On Standard Update  Process End User Customers ISVs Hosting Providers and Resellers SWsoft PEM Service Plan Management Billing Control Panels (end user, reseller, service provider) Storefront Reseller Module Payment Gateway Interface Domain Registration Interface Business Rules (workflow) Reporting SWsoft Virtuozzo Application Density Application Isolation Quality of Service Parameters Service Portability
Virtualization Continues to Grow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion ,[object Object],1000+
Best of Both Worlds in the Integrated Solution in CY’07 ,[object Object],[object Object],[object Object],[object Object],May 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],SWsoft Keynote – Hosting, SaaS, Open Fusion
Virtuozzo Was Designed for ASPs which are now SaaS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
Virtualization Platform Uses ,[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion New hosting opportunity! ,[object Object],[object Object],[object Object],Learn More From Mike Riolo (SWsoft) 1:30pm Today VPS Server Applications Application 1 - $99 / month Collaboration and more – 2 user license Application 2 - $149 / month Business process and CRM – 5 user license Application 3 - $499 / month Web conferencing – 1 simultaneous conference Application 4 - $499 / month Dental office suite – 10 seats Application 5 - $999 / month ERP / inventory management – 20 seats
WebHosting Provider Challenges  May 2007 Provider Challenges Lack of Automation Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWsoft Keynote – Hosting, SaaS, Open Fusion Slow Growth Loss of Customers Loss of Profits Loss of Opportunity
SaaS/Webhosting Key Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
OPEN   FUSION  Standards-based Integration Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWsoft Keynote – Hosting, SaaS, Open Fusion Learn More  from Ilya Baimetov  (SWsoft) 2:00pm Today
Application Standard Specification (Mar 26, 2007) May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Learn More  from Ilya Baimetov  (SWsoft) 2:00pm Today
Single Sign-On Protocol (May 3, 2007) May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Learn More  from Ilya Baimetov  (SWsoft) 2:00pm Today
SWsoft Development Network (SWDN) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SOFTWARE LICENSING BENEFITS 1000+ Subscribers  and growing! ,[object Object],SWsoft Keynote – Hosting, SaaS, Open Fusion Learn More  from Ilya Baimetov  (SWsoft) 2:00pm Today Software Licenses Value ,[object Object],$5,000 ,[object Object],$199 X2 ,[object Object],$199 +$399 ,[object Object],$199 ,[object Object],$1,250 X2 TOTAL VALUE $8,695
Rapidly Growing Ecosystem of 500+ Technology Partners May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
Final Notes and Questions & Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion

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  • 13. SaaS – The Track to Higher Revenue Mar 2007 May 2007 Customer Needs Domain Registration $1-$3 Shared Static Web Hosting $3-$10 Shared Dynamic Web , DB, Apps $5-$20 Virtual Private Servers $15-$100 Dedicated & Managed Server $100-$500 Business-Class E-mail (i.e. Hosted Exchange) $150-$300 Add Business Collaboration (i.e. SharePoint, LCS, VoIP) $200-$500 Advanced Apps (CRM, ERP, vertical) $250-$1500+ Infrastructure SaaS SWsoft Keynote – Hosting, SaaS, Open Fusion Web Presence Email E-commerce Collaboration Application Mgmt Revenue Opportunity (SMB: 20 Users/Month) $10 $100 $1,000
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  • 27. Application Standard Specification (Mar 26, 2007) May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Learn More from Ilya Baimetov (SWsoft) 2:00pm Today
  • 28. Single Sign-On Protocol (May 3, 2007) May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Learn More from Ilya Baimetov (SWsoft) 2:00pm Today
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  • 30. Rapidly Growing Ecosystem of 500+ Technology Partners May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
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Notas del editor

  1. SWsoft is the global leader in hosting infrastructure software with a worldwide presence, numerous software deployments, strong venture backing, and an expert team of engineers. Deployments: SWsoft has been deployed by over 10,000 hosting providers in over 100 countries. SWsoft software powers over 150,000 servers allowing service providers to offer a broad range of services to over 10 million domains and 50 million email users. Nine of the top 10 worldwide service providers use SWsoft software as do the top 5 service providers in Europe. Funding: SWsoft is cash flow positive, profitable, and growing. SWsoft is backed by a strong team of venture partners including investments from Intel Capital, Bessemer, and Insight. Finally, SWsoft is backed by a $750 million company with the same founders as SWsoft. Expertise: SWsoft has over 700 employees including 500 engineers. A highly skilled development team led by Alexey Kuznetsov acquires top talent from the MIPT (Moscow Institute of Physics and Technology) and NSU (Novosibirsk State University). There are over 40 patents pending to cover the innovations developed by SWsoft, Inc. SWsoft has recently received four awards which attests to its leadership in the hosting automation and virtualization space. LinuxWorld Product Excellence (August 2005), IDG World Expo Top 50 Vendor for the Service Provider Industry for 2005, Service Provider Weekly Top 50 Technology Innovator List for 2005, IT Week Magazine Web Host Magazine’s Editors’ Choice Award – Virtuozzo (July 2005)
  2. SWsoft is the global leader in hosting infrastructure software with a worldwide presence, numerous software deployments, strong venture backing, and an expert team of engineers. Deployments: SWsoft has been deployed by over 10,000 hosting providers in over 100 countries. SWsoft software powers over 150,000 servers allowing service providers to offer a broad range of services to over 10 million domains and 50 million email users. Nine of the top 10 worldwide service providers use SWsoft software as do the top 5 service providers in Europe. Funding: SWsoft is cash flow positive, profitable, and growing. SWsoft is backed by a strong team of venture partners including investments from Intel Capital, Bessemer, and Insight. Finally, SWsoft is backed by a $750 million company with the same founders as SWsoft. Expertise: SWsoft has over 700 employees including 500 engineers. A highly skilled development team led by Alexey Kuznetsov acquires top talent from the MIPT (Moscow Institute of Physics and Technology) and NSU (Novosibirsk State University). There are over 40 patents pending to cover the innovations developed by SWsoft, Inc. SWsoft has recently received four awards which attests to its leadership in the hosting automation and virtualization space. LinuxWorld Product Excellence (August 2005), IDG World Expo Top 50 Vendor for the Service Provider Industry for 2005, Service Provider Weekly Top 50 Technology Innovator List for 2005, IT Week Magazine Web Host Magazine’s Editors’ Choice Award – Virtuozzo (July 2005)
  3. note the difference between hosted infrastructure and hosted applications note the difference between applications developed for SaaS and those developed for stand-alone environments
  4. Virtualization effect: note that the effect is greater with traditional applications than it is for multi-tenant applications Automation effect: note that the effect is the same for all applications -
  5. SWsoft Hosting Platform – designed to bring Hosting Companies, ISVs, and End Users together OPEN FUSION provides the standards base to connect ISVs and Hosting Providers Virtuozzo provides a flexible and manageable infrastructure for hosting applications Provides higher density for traditional (non-multi-tenant) applications Provides QoS parameters and application isolation for applications sharing the same physical hardware Provides service portability and an upgrade/downgrade path PEM delivers management and automation tools Automated ordering and provisioning Integrated domain registration and pament processing Business logic and workflow Billing and fraud control Control panels for 24x7 customer self-service
  6. OPEN FUSION is a SWsoft technology initiative move SWsoft products to a common technology platform advance integration among a wide range of systems, third-party applications and modules, and in-house solutions OPEN FUSION embraces the SaaS model of software delivery to help ISVs and service providers take advantage of new business opportunities in the hosting market OPEN FUSION is NOT the same as Microsoft’s Consolidated Services Framework Iteration One for each product is focused on different applications OPEN FUSION is initially focused on web-based applications and a single-sign on framework for hosting providers CSF is mostly targeted towards VoIP and services for Telecom providers Different types of integration OPEN FUSION is about integrating existing applications CSF delivers a framework to build integrated applications The two can work together! Applications developed using CSF can be integrated with legacy applications via OPEN FUSION