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Proactive Search Marketing VMware and Customer Support Barbara C. Coll CEO, WebMama.com Inc. “ Search Engine Marketing”
 
Support Comes in Different Flavours Help I can’t install the product! Looking for Customer Support I already know what I am looking for but I can’t find it.  Can I talk with somebody please? Has anybody seen this problem today? Give me information now!
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],But what does VMware want searchers to see? Where do they want to direct searchers?
VMware Internal Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Choices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Success Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influencing the Engines Regardless of what you call a search engine you need to be wherever people are looking for you, your category, your products ,[object Object],[object Object],[object Object]
Optimization Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Visible Dominate the search results Barbara C. Coll, CEO WebMama.com Inc. webmama.com blog.webmama.com Twitter:  @webmama

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