1. Smart Online Marketing
How to turn strangers into customers
Presented By
Sterling McKinley, CEO
Tuesday, January 28, 14
Connect with us:
Twitter.com/MckinleyMediaGp
Facebook.com/MckinleyMediaGroup
Website: Mckinleymediagroup.com

2. Meet Sterling Mckinley
Online Marketing Specialist, Columnist, Speaker
Small Firm Innovation
Tuesday, January 28, 14

3. Outline
•The death of selling
•Inbound marketing
•Online marketing
•Questions
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4. My Website Isn't Getting Any Leads
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5. Your Website is Antisocial
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6. Who likes to be sold?
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7. The used car salesman approach is dead
•Don’t Sell
•Listen more
•Be positive
•Give it away
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8. Building Trust & Relationships
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9. Your customers are changing
Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg
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10. The way customers look for companies has
changed in today’s digital age
97% of internet users look for
local products and services online.
Source: BIA/Kelsey, User View Wave VII, March 20
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11. What would Homer look for online?
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12. MMM....FREE Donuts
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13. It All Needs to Work Together
Website
Video
Search Engine Optimization
Social Media
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Mobile

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15. Make Your Website Your
Top Salesperson
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16. What’s wrong with this website?
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17. Website Redesign
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18. Phone, Address & Email
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19. Video
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20. FAQ’s
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21. Easy To Read Text
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22. Give it away for free
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23. Tuesday, January 28, 14

24. 5 Website Design Tips
•Focus On Your Customer
•Clearly List Your Phone, Address & Email
•Give Something Away For Free
•Make It Easy To Use
•Make It Easy To Read
•Look At Your Competitors' Website
Tuesday, January 28, 14

25. Search Engine Optimization
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26. Organic Search Engine Optimization
Google Pulls content/keyword directly from Your website
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27. Organic Search Engine Optimization
Google Pulls content/keyword directly from Your website
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28. Paid Search (Google Adwords)
How it works
•Pick Keywords
•Set Budget
•Create Ads
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29. Google Maps/Local Search
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30. Blog
Google loves new, original & relevant content
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31. 5 Search Engine Optimization Tips
•Content Is King
•Setup Local Profiles
•Use Targeted Keywords
•Blog
•Look into Adwords
•Look At Your Competitors' Website
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32. Online Video
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33. Clients that watch are 437% more
likely to make a purchase compared
to those that don’t.
Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010
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35. Video Ranks High in Google Searches
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36. Social Media
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37. My Social Media Story
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38. 5 Tips For Social Media
15-30 minute chunks to monitor
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Support referral sources
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Respond to relevant questions
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Thank new followers or fans
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Snoop on the activity of your competition
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39. Mobile Marketing
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42. Your clients are on the go
By 2014 Mobile traffic will overtake
desktop internet traffic.
(Source:Microsoft Tag)
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43. Desktop Website
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44. Desktop Website On Mobile Phone
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45. A Mobile Website
! A scaled down version of your Website
! Easy & quick way to get information
! A summary of your key points
! Loads fast & easy to make contact
! Be available 24/7 & anywhere
Tuesday, January 28, 14

46. QR Codes
A QR code is only as good as it’s landing page…
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Point to mobile optimized landing pages
Grab attention
Help spread mobile coupons
Build lists of mobile phone users
Run better marketing metrics
Easily share mobile media (photos/videos)
Achieve marketing objectives!
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47. 5 Tips Mobile Marketing
•Test your website on a cell phone
•Offer basic contact information
•Get a Mobile Website
•Use QR codes to connect with customers
•Offer deals and discounts
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48. Keep up with your Clients
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49. Don’t Be Blockbuster
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50. Businesses that can be found online are growing faster
Over the next three years, businesses
that use the web expect to grow 40%
faster than those that don't.
Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
Tuesday, January 28, 14

51. Smart Online Marketing Tips
1. Information is the new sales
2. Your Website must be user friendly
3. Social Media is about building relationships
4. Reach Customers anytime & anywhere with Mobile
5. SEO: Make sure customers can find you
Tuesday, January 28, 14

52. Contact Us
Sterling Mckinley, Online Marketing Specialist
Call: 410-630-1287 ext.1
Email: info@mckinleymediagroup.com
Website:mckinleymediagroup.com
MckinleyMediaGroup
MckinleyMediaGp
Tuesday, January 28, 14

53. Buy my e-book
http://selz.co/1kU1l8m
Tuesday, January 28, 14