Looking into the Future with Web Media Analytics Social media provides companies better access than ever to the pulse of the world, and specifically, the stakeholders closest to their issues. The greater expanse of the web provides an even more diverse set of valuable data about the past, present and future, if it can be properly harnessed. In a joint webcast on Wednesday, December 21, see how Recorded Future’s temporal analytics help make sense of information overload from the web and act as a complement to the suite of tools used by social media experts like Marshall Sponder, founder of Web Metrics Guru. We’ll introduce Recorded Future’s technology, and share a live demo as part of a case study conducted with Mr. Sponder (author of the recently published book Social Media Analytics) on using web analysis tools for better understanding issues related to the upcoming World Economic Forum. Agenda: Introduction: Dr. Christopher Ahlberg, CEO & Co-Founder RF Capabilities Demo: Chris Holden, Community Manager Case Study: Marshall Sponder, Web Metrics Guru Q&A: Panelists When: Wednesday, December 21, 2011 at 11AM Eastern Where: WebEx Conference Please register using the form below. You’ll receive an email invite with WebEx details.

1. Recorded Future’s Unique
Temporal Analysis has
competitors hard pressed to
Compete
Marshall Sponder
WebMetricsGuru INC
December 21, 2011

2. Predictions around World
Economic Forum show RF’s
unique strengths as an
analytics and forecasting
platform
Refer to https://www.recordedfuture.com/rf/s/7MxbC1
We were able to extract the following talking points pertaining to future
predictions around the World Economic Forum to take place in January 2012
in Davos, CH.
• Peruvian president to travel and participate in WEF
• Klaus Schwab to lead team of CEOs to Kerala
• India, UAE and China are prominent in the WEF proceedings for next January
• "Occupy" economic forum planned”: see
https://www.recordedfuture.com/rf/s/2tLHFJ
• Some WEF meetings to be held in Istanbul going forward, refer to
https://www.recordedfuture.com/rf/s/26pJRt for more information

3. RF automatically categorizes news
stories by location, region, broad
topics and channel – which helps
when creating a readout or talking
points related to predictions.

4. Sysomos MAP around WEF
What does it all
mean? 10-20
hours of Analyst
work?

5. The RF temporal timeline is unique – the closest analogy is Google Trends and
Google Insights for search, that do employ some predictive analysis, but only for
traffic volume, not events.
Ops!!! Not good
for rest of World
Economy?
One wonders if the price of Oil per barrel will go down as China ‘s economy slows.

6. The RF temporal timeline is unique – the closest analogy is Google Trends and Google
Insights for search, that do employ some predictive analysis, but only for traffic
volume, not events.
?
Google’s interface is good for
predicting future traffic, but does
not attempt to forecast what
events may happen.

7. Alternative energy discussion for 2012
• Rising prices to affect both consumers and industry
• New technologies, converting disposed plastics into crude
• Attempt to change US tax credits for alternative energy use
• Dedication of Ukrainian resources to develop alt energies as
mentioned by Viktor Yanukovych

8. Klout.com does topic analysis and ranking, but is not a
predictive tool and is not able to pick up much about many
subjects due to a lack of granularity besides basic topics
No Lists for Solar
Energy, Alternative
Energy, etc,

9. RF Alternative Energy Influencers
Recorded Future maps out
the influencers of various
types and shows where and
how they are connected.

10. Radian6 / Salesforce is a
powerful monitoring
platform but has no futures
temporal reports and is very
labor intensive to generate
insights from

11. Brandwatch offers
powerful tools and a
cleaner dataset than
most – though it is
not designed to
address predictive
analysis of futures.

12. Energy costs for 2012
• Companies talking about need for reducing energy costs:
Google, JSW, Cintas, Mitsubishi, Wal-Mart, GSK
• Big time focus in Business media
• Take a look at some of the most negatively charged
discussion versus positive

13. Big time focus in Business media

14. Compete.com’s
Traffic
Dashboard are
useful for
keyword, traffic
and competitive
analysis, but
cannot look into
the future.

15. Summary
• Tools shape the data we can pull from
them, some are better for one purpose, and
worse for others.
• The only temporal platform that I know
of, specifically designed to forecast possible
future events, is Recorded Future.
• Recorded Future is the right platform for
forecasting and futures analysis and predictions
on a variety of subjects, to learn more contact
RECORDEDFUTURE.COM

16. http://www.smabook.com
Marshall Sponder
WebMetricsGuru INC.
www.smabook.com
www.webmetricsguru.com
now.seo@gmail.com
@webmetricsguru
@smanalyticsbook
WebMetricsGuru INC.