Introducing the Analogic framework for business planning applications
Social media camp long island + realtime social media roi tracking 6-25-2010
1. Real Time Social Monitoring + ROI for Business Marshall Sponder Webmetricsguru.com Presented at the ReadWriteWeb Social Media Camp Long Island June, 25, 2010
2. Questions about Geo-location & ROI – Audience Questions and some Answers to ….. Do you use Twitter, FourSquare or other mobile and geo-local platforms often? How much do you know about geo-location based services? How often do you use location based services (LBS)? If you run a business do you know the value of your guests, customers or clients? Do you have processes in place to communicate with your guests, customers and clients?
3. Latest Project & a Case Study – Havana Central Havana Central is a 3 unit restaurant co. serving Latin Food in Manhattan What is the value of a customer? = Value of a reservation through Opentable is between $186.00 - $200.00 with a average 3.6 people per reservation (rounded off to 4 people). = $51.66 per person for a meal at Havana Central We estimate between 60 – 100 unique people tweet or check into a Havana Central location each month For every person who tweets or checks in – there are two or three others joining them who have not checked in. Total value of Social Media currently at = 50.66 x 3 x 100= $15,498.00 per month or $185, 976.00 per year.
4. Real Time Web Monitoring of 5 Times Square Restaurants See http://www.webmetricsguru.com/archives/2010/05/geo-local-social-media-monitoring-and-missed-opportunties-of-social-media/
5. Twitter Handles tweeting about Havana Central over the last year Geo-local traffic that recently was at is eating at Havana Central or plans To eat there soon