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Corporate websites in the emerging digital environment Staffan Lindgren Executive partner
Corporate communications are evolving Nowhere is it clearer than on the corporate website 09-06-06  |
The corporate website is dead Long live the corporate website! 09-06-06  |
4 fundamental changes ,[object Object],[object Object],[object Object],[object Object],09-06-06  |
The corporate website is no longer the center of universe 09-06-06  |
1996 09-06-06  |
2008 09-06-06  |  Search Portals Social networks Video Blogs Virtual worlds Wikis
Communication is moving towards  real time Higher demands on content and updates on the corporate website 09-06-06  |
Your website is not where the action is 09-06-06  |  ,[object Object],[object Object],[object Object],Source: Google Trends 56.725 50.684 During last 3 months: 11 % decrease in visits to the corporate website  according to webanalytics
Communication has moved outside the corporate website 09-06-06  |
09-06-06  |
09-06-06  |
09-06-06  |
Content will be in more media types and more channels than ever before 09-06-06  |
09-06-06  |
09-06-06  |
09-06-06  |
09-06-06  |
Is the corporate website dead? 09-06-06  |
Long live the corporate website! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],09-06-06  |
Staffan Lindgren Executive partner [email_address] +46 8 407 22 12 www.slideshare.net/staffan.lindgren Financial communication and stakholder management

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