5. ON-PAGE AND OFF-PAGE
FACTORS
ON-PAGE
Meta Tags
Canonical Tag
301 Redirection
Alt Tag’s / Image Optimization
URL Rewriting / SEO Friendly URLs
Header Tag - H1 To H6
Footer Tag
Content Optimization
Internal Link Building
Google Places Creations
Meta Robots
W3C Validation
HTML Sitemap
Robots.txt
XML Sitemap
Google Analytics Set Up
Google Webmaster Tool
Rich Snippets
Google +1 Button
Google Authorship Markup
OFF-PAGE
Keywords Analysis
Search Engine Submission
Article Submission
Directory Submission
Social Bookmarking
Forums Posting
Blog Commenting
Press Release Submission
Classified Ads Submission
Video Optimization
Yahoo Answer
Blog Submission
RSS Feed Submission
Web2.0 Submission
News Commenting
6. Meta Title – It appears
on the Search result,
whenever people search
on Search Engines like
Google, Yahoo, and
Bing, it will display your
page with given Meta
Title. People can easily
understand about your
page is about.
Meta Description - For
the search engine to
understand what your
page is about, you need
to write a good
description.
Meta Keywords - Meta
Keywords are just
another little thing you
can do to try to stay
Canonical Tag
Meta Tags
There are 3 parts in
Meta Tags, 1st is Meta
Title , 2nd is Meta
Description and 3rd is
Meta Keywords.
The canonical tag is a way
to pass value from one
page to another without
using a redirect. „Duplicate
content‟ has become a
widespread issue and is
being increasingly targeted
by search engines.
Duplicate content is where
two or more pages have
the same content. The
canonical tag is a piece of
HTML code which can be
placed on duplicate pages
to indicate to a search
engine where the original
version of that page is. It
looks like this:
<link rel = “canonical” href=
“http://www.domain.com/ori
ginalcontent” />
301 Redirection
ON-PAGE FACTOR
In the simplest of
"technical definitions", a
301 redirect is a
permanent redirect from
one URL to the other.
For example, if your
previous website was
www.awesomewebsite.co
m and you wanted to
change it to
www.reallyawesomewebsi
te.com , you'd implement
a 301 redirect from the old
URL to the new one. Now
whoever typed in your old
URL (or clicked on a
leftover link to your old
URL), would automatically
appear at your new URL.
7. Alt Tags optimization
tips
* Use alt tag for those
images and make
certain to include best
keyword inside your alt
tag.
* Use key phrases
which are contained in
title tag, meta tag and
the body text.
* Use 2-3 specific key
phrases as opposed to
the repeating key
phrases.
* Use plural key
phrases in alt tag.
URL rewriting can be one
of the best and quickest
ways to improve the
usability and search
friendliness of your site. It
can also be the source of
near-unending misery and
suffering. Definitely worth
playing carefully with it lots of testing is
recommended. With great
power comes great
responsibility, and all that.
Url rewriting are use to
add SEO keywords for
better rankling. It‟s best
way to get a high ranking
on Google.
You can use high volume
keywords in the url for
ranking.
Header Tag - H1 To H6
Alt tag generally means
the choice tag. It's the
HTML tag that informs
internet search engine
exactly what the
images are only for.
URL Rewriting / SEO Friendly
URLs
Alt Tag’s / Image Optimization
ON-PAGE FACTOR
Heading tags are part of
the HTML coding for a
Web page. Headings are
defined with H1 to H6
tags. The H1 tag defines
the most important
heading on the page
(usually the largest or
boldest, too), whereas H6
indicates the lowest-level
heading.
You can use H1 Tag for
one page only, you can
not repeat H1 tag more
then one. If you want to
add more tags then you
can use H2 to H6.
8. Contact information
within a <footer> tag
should be marked up
using the <address> tag
Although footers are
typically located at the
bottom of a document,
this is not required
(although it cannot be
placed within a
<header> or another
<footer> element, and it
cannot contain a
The process of making
your website's home
page or a particular page
on your website more
attractive to search
engines and users is
called optimization. There
are several parts of your
website that we will
review and improve as
part of this process.
These include the
content or copy, broken
links, title tags and meta
tags. Once these
improvements are
implemented, search
engines will find it easier
to index your website and
display it in relevant
search results.
Internal Link Building
The HTML <footer> tag
is used for defining the
footer of an HTML
document or section.
Footers usually contain
information such as the
author of the document,
copyright information,
links to terms of use,
privacy policy, etc.
Content Optimization
Footer Tag
ON-PAGE FACTOR
Internal links are links
that go from one page
on a domain to a
different page on the
same domain. They are
commonly used in main
navigation.
These type of links are
useful for three
reasons:
They allow users to
navigate a website.
They help establish
information hierarchy
for the given website.
They help spread link
juice (ranking power)
around websites.
9. •You can edit your listing
and speak your self.
• Your Google local
business listing is an
easy way to maintain an
online presence even if
you don‟t have a website.
The meta robots tag was an
open standard created over
a decade ago and designed
initially to allow page
authors to prevent page
indexing.
<meta name=”robots”
content=”index”>
There‟s also a form you can
use that adds the command
“follow,” which tells the
search engines to index
your page and also follow
any links they find on that
page to other pages, which
they can then index. It looks
like this
<meta name=”robots”
content=”index,follow”>
Now if you DO NOT want
your pages in a search
engine, then it‟s time to
perhaps break out the meta
robots tag like <meta
W3C Validation
More people search for
businesses online than
anywhere else, so it's
important to make sure
your local business listing
can be easily found on
Google.com and Google
Maps. With Google
Places, creating a great
listing takes just a few
minutes and doesn‟t cost
a thing.
Meta Robots
Google Places Creations
ON-PAGE FACTOR
This W3C validator checks
the markup validity of Web
documents in HTML,
XHTML, SMIL, MathML,
etc.
The visual impact of
“Congratulations, no
errors” from the W3C can
go a long way to leaving a
great impression on
trusting, and sometimes
gullible clients..
Web standards on the
other hand, offer great
value to SEO efforts.
Especially the W3C
recommendations that
enhance accessibility and
semantics. However, Web
standard markup goes
well beyond passing a
simple validation test
against a strict – or in
10. This Sitemap can also be
created in XML format and
submitted to search
engines so they can crawl
the website in a more
effective manner.
Web site owners use the
/robots.txt file to give
instructions about their
site to web robots; this is
called The Robots
Exclusion Protocol.
User-agent: *
Disallow: /
The "User-agent: *"
means this section
applies to all robots. The
"Disallow: /" tells the
robot that it should not
visit any pages on the
site.
Generally it use to block
any pages which you
doesn‟t want crawl or
show to Search Engines.
XML Sitemap
An HTML sitemap allows
site visitors to easily
navigate a website. It is a
bulleted outline text version
of the site navigation. The
anchor text displayed in the
outline is linked to the page
it references. Site visitors
can go to the Sitemap to
locate a topic they are
unable to find by searching
the site or navigating
through the site menus.
Robots.txt
HTML Sitemap
ON-PAGE FACTOR
XML Sitemaps is an easy
way for webmasters to inform
search engines about pages
on their sites that are
available for crawling. It‟s
additional metadata about
each URLS.
This sitemap helps to Search
Engines to crawl pages for
website. It is very demanded
in SEO filed. Most of the
people make /sitemap.xml for
better ranking of pages of the
website on Search Engines.
It improves your pages
values on search engines.
There are many tools to
make xml sitemap for
website, which are mostly
free.
11. Visit the Google Analytics
website to sign up for a new
account. Click the Access
Google Analytics button and
follow the on-screen
instructions.
Step 2: Put Google Analytics
Code.
After registration you will get
one code, which you will
Google Webmaster Tools is
a no-charge web service by
Google for webmasters. It
allows webmasters to
check indexing status and
optimize visibility of their
websites..
Two steps to set your
webmaster account.
Step1. Sign up for an
account.
Visit the Google
Webmasters Site and sign
up for a new account.
Step 2. Webmaster coding
file.
Once you done with your
registration you will get one
coding file and that file you
have to put one root
Rich Snippets
Google analytics helps to
track your website and keeps
updates with your daily visitor
on website. There are 2 steps
to set up your Google
Analytic.
Visit the Google Analytics
website to sign up for a new
account.
Step 1: Sign up for an
account.
Google Webmaster Tool
Google Analytics Set Up
ON-PAGE FACTOR
The snippet for a
restaurant might show the
average review and price
range; the snippet for a
recipe page might show
the total preparation time,
a photo, and the recipe‟s
review rating; and the
snippet for a music album
could list songs along with
a link to play each song.
These rich snippets help
users recognize when
your site is relevant to
their search, and may
result in more clicks to
your pages.
Three steps to rich
snippets:
1. Pick a markup format.
2. Mark up your content.
12. You can add and customize the +1
button to meet the needs of your
website, such as modifying the
button size and load technique. By
adding the +1 button to your
website, you allow your users to
recommend your content to their
circles and drive traffic to your site.
The +1 button can also improve
the time spent on your site by
providing recommendations for
further reading.
Its vey simple and best way to
promote your web content or
website with details with your
friends or colleagues.
Google Authorship Markup
Google +1 Button
ON-PAGE FACTOR
You can link or add your profile photo
for your website with the help of
Google+ profile. Sign up for Google+
and create a Google+ profile.
Make sure you have a profile photo
with a recognizable headshot.
Make sure a byline containing your
name appears on each page of your
content (for example, "By Steven
Levy").
Make sure your byline name
matches the name on your Google+
profile.
Verify you have an email address
(such as example@gmail.com) on
the same domain as your content.
(Don't have an email address on the
same domain? Use this method to
link your content to your Google+
profile)
Return to this page and enter your
13. Search your
competitor and
make search for
those competitor's
keyword.
I am sure you will
complete your
keyword Analysis
easily. You may
also use keyword
suggestion tool.
Search engine
submission is how a
webmaster submits a
website directly to a
search engine. While
Search Engine
Submission is often
seen as a way to
promote a web site, it
generally is not
necessary because
the major search
engines like Google,
Yahoo, and Bing use
crawlers, bots, and
spiders that eventually
would find most web
sites on the Internet all
by themselves.
Article Submission
Keywords
Analysis is
depend on your
Competitors and
Keywords
Popularity.
Search Engine Submission
Keywords Analysis
OFF-PAGE FACTOR
Are you wondering
what is article
submission and how it
can help your website?
Article submission is
one of the most popular
and one of the oldest
link building methods
known to the SEO
industry.
Everyday thousands of
articles are being
submitted to these
article directories by
webmasters and SEO
professionals to boost
the back links of the
website under question.
14. In the SEO world,
directory submission is
the basic step taken by
marketers to improve
link popularity of a
website. This can be
done by the webmaster
himself or he can
outsource it to
somebody who is good
at this.
Social bookmarking is a
way for you to store,
tag and share links
across the internet. You
can then access these
links from any computer
anywhere anytime.
This techniques is
mostly use in SEO filed
to promote website and
his popularity on
Search Engines.
Forums Posting
Directory submission
refers to the process of
adding your website to
a web directory. The
directory submission
process involves
submitting your website
URL along with other
details of your website
to the most appropriate
category.
Social Bookmarking
Directory Submission
OFF-PAGE FACTOR
Forum posting is
participating on forum
discussions like what
you are doing now.
It's a good way to
bring traffic to your
site and build some
good back links but
you should also have
to contribute
something when
posting in forums.
15. A well-written press
release should contain
embedded links to key
web pages on your site.
Then, when it is
distributed through a
press release
distribution service and
is syndicated and
posted on numerous
third-party websites and
blogs, you
automatically have a
powerful set of links
(with chosen anchor
text) back to your site.
This means those links
serve as a link signal
for the major search
engines and elevate
your search visibility for
Classified Ads Submission
People who like to get
involved with the blog
post can share their
views in the form of
comments and this is
known as blog
commenting. It is one
feature of the blog
which is cannot be
viewed in static
websites. In simpler
words, blog
commenting is an
interaction between
the blog owners and
the blog post readers
wherein they
exchange their
thoughts and build a
good relationship
through it.
Press Release Submission
Blog Commenting
OFF-PAGE FACTOR
Classified Ads take
important role in
improving the traffic to
your website as well
as sales for your e
commerce website.
Classifieds will give
you sufficient traffic
and it is one way to
aware people about
our website.
16. You can optimized
your video to make
his popularity on
search engines.
Now days these
techniques are
using many seo
people to promote
his clients brands
and products on
video submission
site.
Question and
Answer is simple
way to get back
links from yahoo
and other Q and A
sites.
There you can give
solution for any
query of people.
It‟s a best way to
solve huge amount
problems, which
people face on
their life or works.
We can get back
link also with your
answer or
questions.
Blog Submission
Video optimization
is best way to
promote your video
through free video
submission sites.
Q & A - Yahoo Answer
Video Optimization
OFF-PAGE FACTOR
Blogging is today an
important part of SEO
activity which is fast
gaining huge popularity.
Among various SEO
activities, blogging has
gradually become an
important task for
website owners who
want to convert visitors
to their website into
actual customers.
With blog submission
you can get high quality
back links with the help
of good quality of
content. You must have
to submit your blog
content on blog site with
your official link. It is a
17. When a visitor visit any
blog or website and
wants to get updates
every time when
content updates on that
website. Then RSS
Feed is a medium
which helps to get
automatic updates
whenever content
update on subscribed
website or blog. So
generally it helps to
Web 2.0 are sites
which allow you to
create your own page
with a unique URL.
You may publish
information and point
links from it to your
website.
Web 2.0 sites are
considered as quality
websites and building
pages and publishing
content through web
2.0 sites would help in
link building and
achieving top results in
SERPS.
News Commenting
An RSS feed is
important for your site
because you can allow
your readers to
subscribe to your
content. In turn, they
can share these feeds
on social networks. The
process continues your
site can get exposure.
Web2.0 Submission
RSS Feed Submission
OFF-PAGE FACTOR
News commenting is
also kind of blog
commenting and
forums posting. In this
news commenting,
basically you comments
on news related
contents or website.
This technique is good
way to get high quality
back links for your
website.
You have to just
comment related to the
topic of the news.