The document discusses the major changes search engines like Google made this year to improve search results. Google launched updates like Panda and Penguin to reduce websites with little useful content and many ads. It also deemed exact match domain names questionable. To perform well in search results, websites need to produce good, relevant content and ensure links and linking structures don't raise red flags. The author recommends using Google's free Webmaster Tools and offers a free website checkup to help users identify and address potential issues affecting their search rankings.

1. Melissa
Cur+ss
Here
From
SEO
Newport
Beach.Com
with
your
SEO
Minute

2. This
year
has
been
a
big
one
for
the
search
engines.
They
have
made
massive
changes
in
the
way
they
decide
what
websites
are
going
to
show
up
in
their
search
results.

3. Google
ins+gated
Panda
And
Penguin
updates
in
a
effort
to
get
rid
of
useless
websites
with
almost
no
content
but
tons
of
ads.
That
were
clogging
up
the
search
results.

4. Google
also
decided
that
exact
match
domain
names
were
ques+onable.
That
means
a
domain
name
that
is
the
same
as
the
main
key
word
upon
which
your
website
is
based.

5. The
long
and
short
of
it
is
that
you
need
to
be
producing
good
content
about
your
subject
or
website
topic
to
stay
out
of
trouble.

6. Links
and
linking
structures
can
also
be
a
problem.
How
you
have
setup
links
to
and
from
your
website
can
be
something
that
sets
off
a
red
flag.

7. One
of
the
best
tools
is
Google’s
webmasters
tools.
If
you
don’t
have
it
you
should,
it
is
free
and
can
also
connect
to
Google
analy+cs.

8. If
you
have
had
a
drop
in
your
rankings
or
have
disappeared
from
the
local
search
in
your
market
there
could
be
many
causes.

9. If
you
don’t
want
to
spend
your
+me
back
tracking
and
inves+ga+ng
but
would
rather
have
some
one
do
it
for
we
can
take
on
that
job
for
you.
On
our
website
you
will
see
a
free
website
checkup
form
go
to
www.seonewportbeach.com

10. Just
fill
in
the
informa+on
and
we
will
be
back
with
our
wriRen
report
in
a
few
days.
Nothing
to
buy
just
a
straight
forward
report
you
can
use
to
get
your
website
back
on
track.

11. Remember
to
visit
www.seonewportbeach.com
to
get
the
free
website
checkup