CSUN 2011 presentation about use of the web by people over the age of 60. Also looks at some of the common problems they have and suggests some solutions

1. Improving Web Accessibility for the Elderly CSUN 16 March 2011 Roger Hudson Web Usability Site: www.usability.com.au Blog: www.dingoaccess.com

2. Apology Terminology

3. A rose by any other name would smell as sweet

4. Gen X (born1965-1976) Younger boomers (1955-1964) Older boomers (1946-1954) Silent Generation (1925-1945)

5. Internet Use by People 60+

6. % of all Internet users over the age 18 35% Gen Y (ages 18-33) 23% Gen X (34-45) 21% Younger boomers (46-55) 13% Older boomers (56-64) 8% Silent/GI generation (64+) Source: “PEW Generation 2010” report Most of the online world is under 55

7. In the US 2000: 15% of 65+ using the internet 2009: 38% of 65+ using the internet Number of older users is growing Source: “PEW Internet and Lifestyle” 2009 survey

8. In Australia 2005: 24% of 65 -74 year olds online 2007: 38% of 65 -74 year olds online Number of older users is growing Source: Australian Bureau of Statistics

9. ALERT! Services Online

11. Online Participants Survey Recruitment 70% between the ages of 60 and 70 Mature age ICT users survey 2011

13. Online survey (124 respondents) 87% use the web every day Physical world survey (31 respondents) 68% use the web every day Mature Age Web Users Mature age ICT users survey 2011

14. (% of participants who do them 'often' or 'sometimes') What the web users did Mature age ICT users survey 2011 16 31 Online auctions 26 36 Personal genealogical research 39 53 Online shopping 48 66 Book tickets 52 71 Internet banking 68 84 Keep up with the news 71 84 Find health related info Physical world Online

15. Using Social Media Source: “PEW Generation 2010” report Most popular activity with18-33 age group

17. "only 16% of adults 74 and older have done so“ (PEW Generation 2010 Report)

18. Social media use (% of participants) Mature age ICT users survey 2011 35 62 YouTube 6 63 Flickr 0 28 Twitter 3 5 Myspace 32 32 Facebook Physical world Online

19. Government 2.0

21. Older boomers not all the same

22. With nothing to build on learning can be hard Older boomers not all the same

23. Age is not a disability

24. Gradual decline

25. What’s your problem? (% of participants) Mature age ICT users survey 2011 48 19 52 18 Too much information on the page 42 48 48 38 Adverts or announcements that pop-up (without warning) 29 13 45 22 Moving or flashing images on the page 39 6 43 12 Size/colour of the words difficult to read 68 13 69 14 Hard to find what I am after Sometimes Often Sometimes Often Physical Online

26. Interviews Mature age ICT users survey 2011

27. Some common problems ‘ Silly little pictures about nothing’ ‘ Fancy stuff that keeps moving’ ‘ Finding what I am after’ ‘ Too many navigation choices with unclear labels’ 32% mention text size Mature age ICT users survey 2011

28. 48% - text size a problem at least sometime 23% - mention colour Specific question about colour or size of text on pages Mature age ICT users survey 2011

29. ‘ Size of text is always a problem for me’ ‘ Sometimes words too small, I just accept what comes up’ ‘ I don't like 'laid back' colours’ ‘ Coloured text on colour background can be a problem’ ‘ Sites are designed by young people with good vision’ Comments Mature age ICT users survey 2011

30. I'm getting old!

31. How much do we think about the elderly?

32. Most computer systems have been designed for a "typical" younger user Source: “ Designing for Dynamic Diversity – interfaces for older people” By Peter Gregor, Alan Newell and Mary Zajicek … and accessibility features focus on younger disabled people

33. Dynamic Diversity “ User-sensitive Inclusive Design”

34. Diversity of web skills Mature age ICT users survey 2011

35. 39% felt confident they could make it readable but most had no idea What do you do when the text is too small? Mature age ICT users survey 2011

36. ‘ If I have to read it, I will try getting closer to the screen or getting someone else to help.’ ‘ Go to another site if I can't read it’ ‘ Check my glasses, then I don't know’ ‘ I copy and paste into a document and then increase’ ‘ When using word I can make it bigger, but can't work out how to do that on the web’ ‘ I can make it bigger with PDF because they have that percentage thing, but can't do it with websites.’ ‘ I have printed out pages that are important and then made them bigger with a photocopier’ Comments Mature age ICT users survey 2011

37. What To Do

38. Navigation: Clear Choices Good feedback 80% of survey participants had difficulties finding what they were looking for.

39. Consistency and conventions

40. Shallow or Deep ‘ It is always good to have a complete sitemap – without it, it can be harder to find things’

41. Clear headings Short paragraphs Lists and dot points Avoid jargon Write for the web

42. Colour choices If your colours fail, just get over it and pick some new ones!

43. Text control ‘ Maybe 30-40% of the time the writing is too small’

44. Browser controls

45. “ Accessibility statements are inaccessible to older web users” By David Sloan, Anna Dickinson et al Accessibility statement

46. ‘ Don’t know what accessibility means, don't think I have ever seen that before’ ‘ Never seen it and no idea what it means.’ ‘ I have seen the word, but don't know what it means in the context of a computer.’ ‘ So small it just looks like it isn't important, you know the fine print.’ ‘ How easy it is to find things – you know access information’ Comments Mature age ICT users survey 2011

47. Text re-size tools

48. Where next?

51. Browser enhancement

54. It comes down to better branding

55. Thank you Questions and comments Roger Hudson Web Usability Site: www.usability.com.au Blog: www.dingoaccess.com